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Showing up Solo
Showing up Solo episodes
- Episode 75 | Embracing Neurodiversity: A Dyslexic and ADHD Entrepreneur's Marketing Journey
Hannah gets personal and opens up about life as a neurodivergent entrepreneur for this special 75th episode of Showing Up Solo.
As a person with Dyslexia and ADHD, Hannah shares the challenges she had with work, how ignoring her neurodiversity impacted her life and how discovering her community helped her open up and feel validated.
Key Takeaways for those of you who are fellow neurodivergent business owners:
Focus on your strengths and the good things people are saying about you.
Recognize your challenges and plan your work around your strengths.
Honor your energy and unique needs.
Practice embracing your whole self and stop apologizing for who you are and what you need.
Dyslexia in Adults:
Website: dyslexiainadults.co
Membership: dyslexiainadults.co/thehive
Instagram: @dyslexia_in_adults
TikTok: @dyslexia_in_adults
LinkedIn: linkedin.com/in/natalie-brooks-adult-dyslexia-coach
YouTube: @DyslexiaInAdults
ADHD & Me from Viva La Dirt League:
ADHD & Me Web Series: https://youtube.com/playlist?list=PLSMETuURtTXCCEUxkU4DaGD2Ph-uaaisf&si=G9aQ4NPKgsJOxZHR
Behind “ADHD & Me” Podcast: https://open.spotify.com/show/6F1O76g2OwuFYudSJ53FFx?si=77c2163155f84ec7
iilo Creative Alliance: iilo.ca/blog/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
49 min - Episode 74 | B2B Marketing Strategies for Entrepreneurs with Victoria Taylor
B2B doesn’t have to be boring! Remember you're not talking to robots!
Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing.
They share strategies for small businesses marketing to other businesses that are anything but dull.
Victoria and Hannah emphasise that, even if your target audience is an organisation, your marketing is still part of a one-to-one, person-to-person conversation.
They also encourage listeners to let their brand’s personality shine through their content and establish authority without sliding into encyclopedia territory.
Key Takeaways:
Focus on values-forward marketing
Thought Leadership - how do you add value to your community? How did you become the expert.
Be specific - focus in on your Ideal Client
Want more from Victoria?
http://www.victoriataylormarketing.com
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
29 min - Episode 73 | Social Proof: Building Trust with Your Audience with Victoria Taylor
Social proof is the number one way to show your capability as a service provider and build trust with your audience.
This week Hannah chats with Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing.
Hannah and Victoria discuss why it’s important to gather social proof, how to collect it and the benefits to your business of integrating social proof into your marketing strategy.
Top Takeaways:
Social proof builds trust.
Don’t underestimate peer-to-peer recommendations.
Make it as easy as possible for clients to leave you a review or testimonial.
Want more from Victoria?
Website: http://www.victoriataylormarketing.com
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
24 min - Episode 72 | Email Marketing Strategies for Solo CEOs: Build Relationships and Promote Your Business
Hannah guides you through email marketing and the 3 types of emails you need:
Welcome Series - an automated sequence of emails often triggered by Lead Magnets.
Regular Connection Building - Newsletter at a frequency suited to you.
Sales Focused - Special launch or an offer.
Email marketing is hands down the most effective marketing tools and strategies out there.
Resources mentioned: Free Lead Magnet & Landing Page Template: https://www.showingupsolo.com/free-resources#lmtemplate
Email Ease Program: https://www.showingupsolo.com/email-ease
Email Ease Playlist: https://youtube.com/playlist?list=PLEJP61cN66aaCraC3ax77fJA7xj2RQXXy&si=MM0z8Dk6oZwNT4O_
Want to support the show and help us bring you more free marketing advice?Buy our merchandise - https://www.showingupsolo.com/merchandise
Join our Patreon Membership for exclusive offers and bonus content - https://www.patreon.com/ShowingUpSolo
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
16 min - Episode 71 | Website Basics for Solo CEOs: Creating a Simple One-Page Website to Market Your Business
Hannah walks you through the top 3 things you need to include on your website:
What you do
Who you work with
How to take the next step
Hannah explains the jargon surrounding websites and the importance of keeping your website clear, simple and easy to navigate.
Resources mentioned:
Free Masterclass: Anatomy of a Homepage: https://www.showingupsolo.com/free-resources#anatomy
Wonderful Websites Program: https://www.showingupsolo.com/wonderful-websites
Wonderful Websites Playlist: https://youtube.com/playlist?list=PLEJP61cN66ablV158_t_SdMoc7P4-Kn5X&si=xGPR3qi4UK9l0Or7
Want to support the show and help us bring you more free marketing advice?Buy our merchandise - https://www.showingupsolo.com/merchandise
Join our Patreon Membership for exclusive offers and bonus content - https://www.patreon.com/ShowingUpSolo
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
19 min - Episode 70 | Social Media Tips for Solo CEOs: Setting Boundaries, Batching Content, and Growing Your Audience
Hannah walks you through creating a social media strategy that doesn’t consume your life. Focusing on how to set boundaries with social media, curate your followers and batching like a pro, Hannah shares easy-to-follow, easy-to-implement advice.
Key Takeaways:
Faces sell a brand.
Create long-form content and chop up into little pieces (Batching & Repurposing)
Make a bank of evergreen content to use.
The function of social media is to get in front of new people.
Resources mentioned: Free Guide: Full Circle Content Method: https://www.showingupsolo.com/free-resources#fullcircle
Simplified Social Program: https://www.showingupsolo.com/simplified-social
Simplified Social Playlist: https://youtube.com/playlist?list=PLEJP61cN66abyVe8K9iG16JpTdPJJmvuo&si=kAWGRYKdiWT5SnA6
Want to support the show and help us bring you more free marketing advice?Buy our merchandise - https://www.showingupsolo.com/merchandise
Join our Patreon Membership for exclusive offers and bonus content - https://www.patreon.com/ShowingUpSolo
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
30 min - Episode 69 | Building an Effective Online Marketing Strategy for Solo CEOs
Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy.
Walking you through every step of your potential client’s journey, Hannah explains how each cog in your marketing plan fits together and leads to a sale.
Window Display - your social media and online presence.
The Store - your website.
The Sales Associate & Shoe - your email sequence and lead magnet.
Making the purchase - client buying your service or booking a sales call.
Resources mentioned:
Free Guide: Crystalize Your Message: https://www.showingupsolo.com/free-resources#crystal
Foundations For Success Program: https://www.showingupsolo.com/foundations
Set Up For Success Program: https://www.showingupsolo.com/set-up-for-success
Want to support the show and help us bring you more free marketing advice?Buy our merchandise - https://www.showingupsolo.com/merchandise
Join our Patreon Membership for exclusive offers and bonus content - https://www.patreon.com/ShowingUpSolo
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
21 min - Episode 68 | The Solo CEO Series: How Easy Is It To Start An Online Business?
It’s easier than you think to start an online business!
Hannah takes you through how she got started, mindset challenges to overcome and areas to consider.
Key Takeaways:
Mindset shift from corporate/employee to business owner.
Optimize your LinkedIn profile - it’s like a mini website!
Figure out your costs first, then your rate.
Know who you are going to sell to.
Know what you are going to sell.
Resources mentioned:
Free Guide:
3 Things You Can Do Today To Get Your First Clients: https://www.showingupsolo.com/free-resources#3things
Free Marketing Compass Quiz: https://www.showingupsolo.com/quiz
Showing Up Solo Courses & Tutorials: https://courses.showingupsolo.com/
Tools mentioned (some of these are affiliate links):
Calendly: https://calendly.com/
Dubsado: dubsado.com/?c=hmva
Flodesk: https://flodesk.com/c/1FSC9B
Squarespace: https://www.squarespace.com/
Canva: https://www.canva.com/
The Contracts Market: https://www.thecontractsmarket.com/?ref=hannah_mccormick
Want to support the show and help us bring you more free marketing advice?Buy our merchandise - https://www.showingupsolo.com/merchandise
Join our Patreon Membership for exclusive offers and bonus content - https://www.patreon.com/ShowingUpSolo
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
30 min - Episode 67 | These are signs you need to be charging for strategy work with Maggie Patterson
Are you feeling resentful of your current clients?
Are you giving out all your gold dust for free on hour-long discovery calls?
Then it may be time to start charging for strategy.
This week Hannah chats with Maggie Patterson, Editorial Director and Founder of Scoop Studios and host of The BS Free Service Business podcast.
She has been self-employed for 18+ years and, as a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services. Maggie works as a consultant to service-based businesses as well as offering simplified content marketing solutions to her agency clients.
One of the most common challenges Maggie sees with solo service business owners is that they find themselves faced with an income ceiling and she knows the secret to unlock more income - charging for strategy!
Key takeaways
Discovery calls are not for you to wow potential clients with your skills.
If you feel like you’re under-charging, you’re probably not taking into account all the strategy work you’re doing behind the scenes.
Have the courage to say no to clients who don’t fit the criteria.
Once you’ve decided to charge for strategy, create a plan to promote your offer.
Want more from Maggie?
https://bsfreebusiness.com/
https://scoopstudios.co/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
42 min - Episode 66 | Content Strategy: Quality vs. Quantity with Chelsea Evans-Flower
When it comes to content, quality over quantity is always the best strategy.
This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social.
Chelsea has always been entrepreneurial and, despite previous mentors recommending she “think smaller”, she worked hard to build a successful business of her own.
Chelsea shares the lessons she learnt while building a successful social media marketing agency and the ways her agency now supports businesses in their content creation.
For many solopreneurs, content creation can be an overwhelming task that often falls to the bottom of the to-do list. Chelsea and Hannah share their insights for developing a content strategy that’s easy for you to cope with.
Choose your channels selectively - which 1 is your priority?
Think critically about where you’re going to get clients from.
Posting 2-3 times a week is the sweet spot to always have content circulating.
Consider your user at ALL TIMES.
“Aim for value, alignment and impact.”
Want more from Chelsea?
Website: https://www.scottsocialmarketing.com/
Instagram: https://www.instagram.com/scottsocialmarketing/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
— Podcast —
https://podcasters.spotify.com/pod/show/showingupsolo32 min
About Showing up Solo
From the publisher's feed
Empower Your Solo Journey with Expert Insights and Supportive Community
Being a solopreneur doesn't mean you're alone!
Welcome to Showing Up Solo, where we believe in the power of shared knowledge to fuel your solo success. As a community of passionate solopreneurs, we're here to guide you through every step of your marketing journey.
Tune in every other Wednesday for easy-to-implement advice, enlightening conversations with guest experts, and yes, plenty of food analogies to make learning engaging and fun.
Join us on a path of growth, collaboration, and empowerment. Because when knowledge