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Showing up Solo
Showing up Solo episodes
- Episode 55 | Unlocking Business Success: Overcoming Fears, Setting Goals, and Creating Traction with Jane Carter
In the first episode of 'Showing Up Solo' for 2024, guest Jane Carter (wonderfully her third appearance on the podcast!) offers insights on setting goals and creating traction for the year ahead, specifically catered to solopreneurs.
Jane shares her method for setting business goals which focuses on reflection, self-compassion, and identifying patterns and behaviors needing adjustment.
Key takeaways:
The importance of recognizing personal growth alongside business growth.
Enjoying the process and not just checking a box.
Loving what we do.
Figuring out the smallest step to take action on, to move forward with a big project
Want more from Jane?
Grab your free copy of the Soulful Solopreneur Workbook for Reflection and Renewal here: https://www.janecartercoaching.com/resources
On January 12th 2024, Jane will host an online group session for a deeper look at the workbook's content. To get an invite, make sure you download your free copy of the workbook.
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
49 min - Episode 54 | Best of Showing Up Solo 2023
Welcome to this special episode of Showing Up Solo!
Hannah wants to share some behind the scenes clips, funny blooper moments and some of the key takeaways from her fantastic guests from 2023.
We even have a special intro from the famous Rachael! 😂
We’ve featured clips from these episodes:
Episode 28: Why It’s Important To Be Intentional When Creating A Marketing Strategy with Agatha Brewer: https://www.showingupsolo.com/episodes/episode-28-why-its-important-to-be-intentional-when-creating-a-marketing-strategy
Episode 29: How To Know If Your Marketing Is Working: https://www.showingupsolo.com/episodes/episode-29-how-to-know-if-your-marketing-is-working
Episode 30: How To Leverage Facebook Groups When Marketing A Small Business with David Williams: https://www.showingupsolo.com/episodes/episode-30-how-to-leverage-facebook-groups-when-marketing-a-small-business-with-david-williams
Episode 31: Using Facebook Groups To Build A Community For Your Business: https://www.showingupsolo.com/episodes/episode-31-using-facebook-groups-to-build-a-community-for-your-business
Episode 32: How To Write Effective Facebook Ads For Your Business With Cassidy Dickens: https://www.showingupsolo.com/episodes/episode-32-how-to-write-effective-facebook-ads-for-your-business-with-cassidy-dickens
Episode 33: Why Engagement Is An Important Part Of Your Social Media Marketing Strategy: https://www.showingupsolo.com/episodes/episode-33-why-engagement-is-an-important-part-of-your-social-media-marketing-strategy
*our most popular episode of 2024!* Episode 34: Introduction To SEO And Website Building For Solopreneurs with Squarespace Expert Becca Harpain: https://www.showingupsolo.com/episodes/episode-34-introduction-to-seo-and-website-building-for-solopreneurs-with-squarespace-expert-becca-harpain
Episode 35: How Video Content Can Help You Grow Your Business with Tom Stanhope: https://www.showingupsolo.com/episodes/episode-35-how-video-content-can-help-you-grow-your-business-with-tom-stanhope
Episode 37: How To Use Blogging To Market Your Business & Boost Your SEO with Hannah Duncan: https://www.showingupsolo.com/episodes/episode-37-how-to-use-blogging-to-market-your-business-amp-boost-your-seo-with-hannah-duncan
Episode 38: How To Use Pinterest To Boost The Brand Awareness Of Your Business: https://www.showingupsolo.com/episodes/episode-38-how-to-use-pinterest-to-boost-the-brand-awareness-of-your-business
Episode 39 | How To Make Your Content More Accessible with Anne Mok: https://www.showingupsolo.com/episodes/episode-39-how-to-make-your-content-more-accessible-with-anne-mok
Episode 42 | How AI Can Be Used To Simplify Your Online Marketing with Rachael Botfield and Becca Harpain: https://www.showingupsolo.com/episodes/episode-42-how-ai-can-be-used-to-simplify-your-online-marketing-with-rachael-botfield-and-becca-harpain
Episode 52 | Sales Funnel Strategy: Convert Prospects to Customers with Chantelle Davison: https://www.showingupsolo.com/episodes/episode-52-sales-funnel-strategy-convert-prospects-to-customers-with-chantelle-davison
Happy Holidays! 🎄
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
— Podcast —
https://podcasters.spotify.com/pod/show/showingupsolo
19 min - Episode 53 | Pricing Your Services: How to Determine Your Value and Charge What You're Worth
In this episode, host Hannah McCormick talks “money” with Hannah Duncan and Maxine Cunningham.
Hannah Duncan, founder of Hannah Duncan Investment Content, started her own business writing blogs and articles mainly for FinTech companies.
“Writing is my passion. It gives me my energy and happiness.”
Maxine Cunningham is the CEO and founder of Pick My Brain, an online platform that helps people find new ways to buy, sell and gift their unique talent globally with the click of a button!
“As the CEO of Pick My Brain, I live, eat and breathe the buying and selling, and sharing of knowledge.”
Our guests and our host share their individual experiences around pricing their services and how their mindset has shifted since they first began their businesses. They also share tips for moving forward with a client and their top advice to help you charge what you’re worth.
Key Takeaways:
Don’t underestimate the value of your knowledge and experience.
Gifting a small amount of your time and knowledge can lead to good things.
Test your offers so that you can find out what works for you and your ideal clients.
Want more from Hannah Duncan?
Blog: https://www.hdinvestmentcontent.com/blog
Connect on LinkedIn: https://www.linkedin.com/in/hannah-duncan-investment-content/
Want more from Maxine?
Website: https://www.pickmybrain.world/
Pick My Brain Profile: https://www.pickmybrain.world/profiles/maxine-cunningham
LinkedIn: https://www.linkedin.com/in/maxinecunningham/?originalSubdomain=ca
Instagram: https://www.instagram.com/pickmybrain_ceo/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
— Podcast —
https://podcasters.spotify.com/pod/show/showingupsolo57 min - Episode 52 | Sales Funnel Strategy: Convert Prospects to Customers with Chantelle Davison
In this episode, Hannah welcomes back Chantelle Davison, The Copywriting Business Coach.
Chantelle helps businesses write copy and copywriters do business.
Hannah and Chantelle are discussing sales funnels. What they are and how they can help your business.
Chantelle’s top advice… Don’t let sales funnels scare you!
The easiest funnel to start with is a Lead Magnet funnel.
For this to work best you need to be specific about your target audience.
Key takeaways are:
Don’t over complicate it.
Test and optimize before investing in paid marketing like Facebook ads.
Ask for the sale!
Want more from Chantelle?
You can find out more on her website: https://www.choicewordsbychantelle.com/
Connect with her on LinkedIn: https://www.linkedin.com/in/chantelledavisoncopywriter/
Connect with her on Instagram: https://www.instagram.com/copywritingbusinesscoach/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
— Podcast —
https://podcasters.spotify.com/pod/show/showingupsolo
25 min - Episode 51 | How Working With A Brand Photographer Can Make Content Creation Simpler with Amanda Hutchinson
In this episode, Hannah talks with Amanda Hutchinson from AKP Brand Stories.
Amanda started out as a wedding photographer as a side hustle from her 9-5 job in Crisis Management.
Over the years, Amanda moved from public to private sector supporting companies and brands with crisis management.
She felt like she constantly lived in doom and gloom until she reached the weekend where it was all sunbeams and rainbows taking photos for her photography business.
Amanda moved away from weddings as she found telling the stories of different brands more compelling.
What really helped was during her time shooting weddings, she used to take pictures of the set up and send the images to different vendors for their business. This is where she developed a love for brand stories and a great network of independent business.
Key Takeaways from this episode are:
Before you have a brand shoot you need to think about the type of messaging you want to convey and think about the type of photos that will fit.
Brand images give you a professional look as a business owner.
Stock imagery can be problematic, especially in terms of diversity. Create your own stock images to use for your business.
Having a library of images you own, helps you create your content quickly and easily using templates.
It also helps you show up as you, even when you are not feeling it.
Magic Canva Tip: App within Canva called “Bulk Create” that helps you bulk upload content to a template. Making creating content like testimonials or reels quick and simple!
Want more from Amanda?
Website: https://akpbrandingstories.co.uk/
Instagram: https://www.instagram.com/akpbrandingstories/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
Want to hear more from Showing Up Solo’s Podcast Manager Rachael?
Listen to Podcasting 101 with Rachael here: https://www.rb-va.com/podcasting-101
Download the free Podcast Playbook here: https://www.subscribepage.com/podcastplaybook
36 min - Episode 50 | Q&A: Answering Your Burning Questions About Online Marketing for Solopreneurs
In this special 50th episode, Hannah answers your burning questions about online marketing!
The question that Hannah answers are:
How do you create consistency over time?
How do I not bore people with repetition?
How to prioritize strategies/steps when you have limited time and resources?
Social media can be a bottomless hole, so what is realistically the minimum effort/engagement needed to see a meaningful return?
How do you know what your audience wants from you?
How to know the real needs of customers?
Where is the best place for me to market myself?
How do I niche my business?
How to face the competitive market environment and find innovative methods and strategies to highlight my own business?
How can we streamline our marketing funnel to provide more results with less weekly effort?
What would be the most bang for your buck way to invest your time in marketing as a small business owner?
Is there a certain point when you should start running paid ads?
Can I build an email list without a lead magnet?
How to create a compelling lead magnet for myself/what topic to cover?
When should I bring in support?
How much do I need to spend versus bootstrap on my own?
How do you build a successful personal brand and build long-term trust and engagement with your target audience?
Here’s just a taste of the key takeaways from this episode:
Plan ahead. Batch your content and get it scheduled.
Prioritize social media engagement if you have limited time.
Be consistent, however that looks for you.
Don’t be afraid to niche!
Email marketing will get you the biggest bang for your buck.
If you want to outsource, make sure your foundations are in place and you understand the marketing process.
Resources/links mentioned during the episode:
(Note, some of these links are Hannah’s affiliate/referral links meaning, should you choose to purchase/subscribe to a service, Hannah may receive compensation at no additional cost to you.)
Rachael Botfield, Podcast Manager: https://www.rb-va.com/
AI Video Clipping Tool: https://www.opus.pro/
CapCut Video Editing Tool: https://www.capcut.com/
AI Audio Transcription Tool: https://otter.ai/referrals/3MHATPYM
SEO Research Tool: https://answerthepublic.com/
Email Sales Sequence Scripts: https://showingupsolo.myflodesk.com/slick-sales-sequence
Showing Up Solo Freebies: https://www.showingupsolo.com/free-resources
Ready to transform your business and finish 2023 strong? Join the '50 Day Sprint to Success!'
From November 5th to December 24th, 2023, you can join Hannah on the '50 Day Sprint To Success.' Along with fellow entrepreneurs, you'll work through our signature 'Foundations For Success Framework' to master your messaging, take your website from wanting to wonderful, implement email marketing with ease, and supersize your social media content - without scaling your stress.
Hannah will be there every step of the way to offer extra guidance, answer your burning questions, and give you expert feedback on all your marketing assets.
But that's not all! To celebrate Showing Up Solo's 50th episode, We’re offering 50% off the Foundations For Success Program! From October 25th to November 1st, anyone who purchases the program will automatically be added to the 'Sprint to Success!'
It's time to invest in your business, accelerate your progress, network with a supportive community, and start 2024 strong.
Ready to sprint towards success? Don't miss out, reserve your spot today at www.50daysprint.com
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
48 min - Episode 49 | How To Integrate Affiliate Marketing Into Your Strategy Legally with Jaime Bell
In this episode, Hannah is joined by Jaime Bell, a business lawyer, entrepreneur, and founder of the Contracts Market.
Hannah and Jaime are talking about Affiliate Marketing, and how you can integrate it with your other marketing legally!The definition of Affiliate marketing is,“When you are promoting and selling someone else’s product in exchange for some kind of value.”The most important thing to remember when doing affiliate marketing is to be completely transparent, which means giving clear information that you are receiving a payment for marketing this person's product/service.Jaime’s Key Tips are:Disclose to your community that you’re getting value for promoting a product.Make sure it’s CLEARFind a balance in your marketing with it.Be honest and transparent.Use appropriate retainers wherever you post your affiliate link.Want more from Jaime?Website: https://www.thecontractsmarket.com/Blog: How to Incorporate an Affiliate Marketing Strategy Into Your Business… Legally.https://www.showingupsolo.com/blog/how-to-incorporate-an-affiliate-marketing-strategy-into-your-business-legallyPrevious episode with Jaime: Episode 25: Email Marketing Legally And Why You Need A Privacy Policy with guest expert Jaime Bellhttps://www.showingupsolo.com/blog/episode-25-email-marketing-legally-and-why-you-need-a-privacy-policy-with-guest-expert-jaime-bellHannah’s affiliate link for the contracts market(Note: If you choose to purchase a contract from the Contracts Market, Hannah will receive a small commission at no cost to you) https://www.thecontractsmarket.com/?ref=hannahmccormickWant to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?Head over to → www.setmeupnow.caReady to find your marketing north star?Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today: https://www.showingupsolo.com/quiz---- More Videos----Subscribe to @showingupsoloAll Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…--- Social Media ---Instagram: @showingupsoloLinkedIn: https://www.linkedin.com/company/show…--- Website ---www.showingupsolo.com34 min - Episode 48 | Growing A Business Of One: Advice From Solopreneur Investor LaSean Smith
In this episode, Hannah is joined by LaSean Smith from CAGR.
Before he became a solopreneur, LaSean worked in the tech corporate environment, so he knows personally about the mindset shift between corporate and solo business.
With CAGR, LaSean invests in other solopreneurs so that they can accelerate their journey of success.
LaSean draws on his corporate experience to help navigate himself and others through the often tricky solo business experience.
His experience is also useful to know what not to do!
Top takeaways from LaSean:
- It’s essential to know who exactly you are marketing to. You can’t market to everyone.
- Talent Stack - figure out what makes you unique. What are your experiences? What are you exceptional at?
- Think about your systems and processes. Really know what they are and how they work.
- Being a solopreneur can be lonely so create a personal board of directors. Fill it with people who will support you, dream with you and develop with you.
Want to know more about LaSean?
Website - https://cagr.com/index.html
LinkedIn - https://www.linkedin.com/in/laseansmith/
Twitter - https://twitter.com/lasean
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos---- Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website --- www.showingupsolo.com31 min - Episode 47 | Solopreneur Stories: Copywriter & Web Designer, Amber Hart Shares Her Marketing Journey
In this week’s episode, Hannah is joined by Amber Hart who shares her solopreneur marketing journey.
Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives.
Like a lot of people at the time, Amber lost her job due to the pandemic. Not wanting to go back to being an employee, Amber decided it was time to strike out on her own.
Amber initially started out as a Virtual Assistant (VA) but, after finding herself interested in copywriting, she decided to take Chantelle Davison’s VA Copy College and learn how to start her own copywriting business.
During this time, Amber was facing some barriers in her personal life and was diagnosed with ADHD and Autism.
For years Amber had felt stuck and struggled to fit into “the box” that seemed prescribed to her. After her diagnosis, however, Amber had a lightbulb moment, realizing that she can do things her way.
Amber credits Hannah’s support as the biggest factor in her shift in attitude and approach to marketing her business.
Hannah was able to guide Amber and give her tough, but gentle, love to help Amber unlock her full potential.
Amber is now able to connect deeper with her ideal clients and has chosen to work with women, copywriters and creators whose experiences and stories are similar to her own.
Want to know more about Amber?
Website: https://www.heyamber.ca/
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
44 min - Episode 46 | The Importance Of Marketing For Socially Conscious Businesses with Kristy O'Leary
In this episode Hannah is joined by Kristy O’Leary from Decade Impact to talk about the importance of marketing for socially conscious businesses.
Decade Impact works with small and medium enterprises to help them define, measure, manage and communicate their impact.
All of this work goes towards helping businesses gain B Corp certification.
A BCorp is three things:
An assessment to help companies build better practices.
A certification that proves they have better practices.
A social Movement.
Kristy explains that they help businesses measure what they are doing now, and also understand opportunities for making further positive impacts in the future.
Hannah and Kristy talk about the difference between greenwashing (marketing your business to appear more socially and environmentally conscious than it actually is) and greenblushing (neglecting to share all the positive impacts your business makes for fear of “being canceled”).
Kristy emphasizes the importance of:
being a story brand to help connect with your audience.
using data to back up your impact claims.
Her advice is to imagine you’re taking your audience on a journey with you and inviting them to see both the highs and the lows.
Transparency is key. Even if you don’t achieve your goals. Being vulnerable helps build deeper trust with your audience.
You may wonder how you as a solopreneur can make an impact…
Kristy talks about how you can do this by supporting local vendors, women owned businesses or other minority groups and filling your supply chain with as many businesses as you can that make an impact themselves.
If you do this, measure the impact you've had. How many of these businesses have you supported?
You can then share this data in your marketing to show other solopreneurs how they can make an impact.
Kristy’s final thought is on the importance of sharing and being involved with impact as a global community.
Knowing that someone else is helping to make a difference, can make the world seem like a less lonely place.
Want more from Kristy?
Website: https://www.decadeimpact.com/
LinkedIn: https://www.linkedin.com/in/kristyoleary/
Checklist: https://bcorpfoundationsprogram.com/newsletter
Info Session (September 7th 2023): https://bcorpfoundationsprogram.com/events/gettingto80information
B Corp Foundations Program: https://bcorpfoundationsprogram.com/
—
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
37 min
About Showing up Solo
From the publisher's feed
Empower Your Solo Journey with Expert Insights and Supportive Community
Being a solopreneur doesn't mean you're alone!
Welcome to Showing Up Solo, where we believe in the power of shared knowledge to fuel your solo success. As a community of passionate solopreneurs, we're here to guide you through every step of your marketing journey.
Tune in every other Wednesday for easy-to-implement advice, enlightening conversations with guest experts, and yes, plenty of food analogies to make learning engaging and fun.
Join us on a path of growth, collaboration, and empowerment. Because when knowledge