SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Creating communities online has the potential to change traditional hospital-patient relationships and/or contextualize service line marketing programs. Communities serve as early warning radar for hospital brands and the interactions within a community reveal sentiment, language, intensity and clues that can dramatically improve reach, resonance and performance of marketing campaigns.

In the coming decade, health systems will face four new and ominous reputational risks: political risk, value risk, expertise risk, and health gap risk. How you prepare for them now will shape your success over the coming years. For many health systems, this approach will be uncomfortable and require looking inward to better assess where they truly stand and develop a path forward.
With this in mind, Revive has developed a comprehensive 2030 Reputational Risk audit and roadmap to help your organization understand and plan for these new risks, and develop a platform to proactively address them before you face crises. Doing so now will allow health systems to be on the front foot as attention on these four areas accelerates.

Revive is an agency that works with brands who lead the way in health – brands that are driving transformation, making things better, shaping the future of health. They deliver success by building brand, marketing, advertising, and communications solutions that are both effective today, and will prepare our clients for tomorrow.

Based on Joe Public 2030 book, there are five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The book makes five bold predictions about that future, which range from exciting and promising to ominous and discouraging.
Based on insights developed by a team of researchers, strategists, and futurists at Revive, the five core predictions are supported by more than 250 resource citations and input from 22 industry experts who were interviewed for the book, including health system CEOs, venture capitalists, entrepreneurs, and physicians. For example, contributors include the CEOs of Geisinger and Henry Ford Health System, the head of the healthcare sector at Bain Capital, the founder of Sesame Health (and current board chair for the Leapfrog Group), the head of brand at CVS Health, and the CMOs at Cleveland Clinic, Mercy Bon Secours, Johns Hopkins, Cincinnati Children’s and Intermountain. The purpose of the book is to spark conversation about how the future of health and healthcare in the U.S. might emerge, and how individuals and organizations might want to prepare for – or even change – that future.

Craig Holm and Kurt Barwis are presenting a 50-minute concurrent session at this year's SHSMD Connections in person annual conference on the STRATEGIC PLANNING & BUSINESS DEVELOPMENT Track, held in San Antonio, September 19-21.

Traditionally, strategic planning is completed with high level financial analysis. For some organizations, the deeper financial dive has become necessary with a merger of sorts between a Strategic and Financial Plan. The Strategic and Financial Plan incorporates two interdependent processes. This presentation will provide a high level description of the process involved as well as a case study of an organization that set out on this path, including the opportunities and challenges that were identified along the way.

Reimaging an organization’s digital marketing strategy is exciting. But it requires a thoughtful look at one of your biggest resources – your team. Attend this session and learn how UC San Diego Health, poised to implement a new digital marketing strategic roadmap, first invested in deep analysis of their current staffing and team structure, defining and comparing current roles and responsibilities against future needs and creating a plan for success.

SHSMD Connections 2021 Virtual runs October 19-21. Register today!

Has anyone ever calculated the total cost of discrimination in the workplace? Derreck tackles the subject head-on by sharing how his organization found itself grappling with the issue. He will guide you through an examination of how diversity and inclusion problems impact your corporate bottom line. From long-term harm to your brand and weakened stock prices to negative perceptions within the community, Derreck reveals the potential savings that come about when employees understand the cost of discrimination and the value of their fellow employees. He illustrates with eye-opening examples, how our upbringing and unconscious biases can become a net negative to organizational growth and have a negative impact on the bottom-line. The end goal of Derreck’s presentation is to birth into the bloodstream of the company’s culture what he calls a “Corporate Moral Aptitude,” an intriguing notion similar to Emotional I.

SHSMD Connections 2021 Virtual runs October 19-21. Register today!

Jack Vance, Vice President for Digital Strategy and Marketing Technology delivering a best-in-class client experience across multiple channels discusses why he believes that better patient experiences leads to better outcomes. 

“I’m always leveraging marketing data and ROI to better understand how to drive traffic, create revenue-positive programs, and increase customer engagement.”

https://www.mercuryhealthcare.com/

With four hospitals, more than 4,600 employees and a 38,000-square-mile service area, keeping employees engaged and connected is a special kind of challenge for St. Charles Health System in Central Oregon. But by pairing an already impactful in-house video program with a successful engagement platform, we were able to achieve 90% employee enrollment in the first eight months. St. Charles Sparks was born in October 2020, intentionally pushed forward in the midst of the COVID-19 pandemic to give our caregivers a source of gratitude and inspiration during a very difficult season.

Through the Sparks program, employees gain points by watching and sharing videos. They also earn points for reaching milestone work anniversaries. Spark points are then cashed in for branded apparel and merchandise, much of it from local vendors! Employees are well-educated and inspired by the work that is happening and they go into the community wearing St. Charles gear and sharing our story. It's a win for all involved! In this session, we’ll share the ins and outs of St. Charles Sparks - what we learned before, during and after launching this hugely popular program.

SHSMD Connections 2021 Virtual runs October 19-21. Register today!

It’s a hospital CEO’s worst nightmare, the call that tells them that multiple members of their team have been gunned down by an active shooter. Shock and anger engulf not only the community where it took place, but the entire workplace as colleagues mourn the loss of their friends. Crisis experts Bob McNaney and Brian Ellis who recently helped Allina Health with their active shooter incident will walk you through those first few hours and the actions you need to be thinking about as you deal with the chaos in the week to follow. Allina Vice President, Kerri Gordon will share first-hand accounts if managing this crisis. Come discover the lessons learned and steps you can take now, to better prepare for a day you pray never happens.

SHSMD Connections 2021 Virtual runs October 19-21. Register today!