SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

The patient experience has become increasingly disconnected, and the growing number of new consumer-facing features makes it difficult for consumers to manage their health and wellness. In addition, having multiple username and passwords complicates access and keeps critical data disconnected and forces consumers to seek care from disparate systems.

Join Advocate Aurora Health as they demonstrate how the creation of LiveWell, an integrated platform that includes a consumer identity management system, has simplified the consumer experience and achieved over 1M downloads, increased engagement with health and wellness features over 450%, delivered over 800,000 virtual visits and improved outcomes for key populations.

Although mentorship took a pause for many professionals during the pandemic, now is a great time to revisit this essential relationship. Challenges created by marketplace disruption and remote work, and career disconnection and anxiety, are common issues plaguing marketers. In this session, a healthcare marketing executive and a marketing manager in SHSMD's mentorship program bring their experiences full circle to discuss new methods to not only survive but thrive professionally and personally.

Communication skills are vital to your success as a healthcare leader and are potentially the biggest stumbling blocks you will encounter. This podcast will help participants understand how attentive listening impacts the extent to which we, ourselves, are heard. Participants will learn the motivation behind passive, assertive and aggressive behavior. Also discussed is, how our thoughts about others impact our emotional state and behavior toward them, as well as our tone of voice and body language.

The pandemic highlighted the need for health systems to be ready for anything and as nimble as possible. In order to become a highly flexible and adaptable health system or hospital, we need to think carefully about designing our facilities for the future (and the unknowns). In this session, two members of MaineHealth’s Strategic Planning team will discuss recent approaches to facility planning efforts post-pandemic.

In the wake of the pandemic and recent social justice movements, more and more health care leaders are addressing issues of racism and bias. Highly motivated health systems are using disaggregated data to identify opportunities for improving care and find trends and common denominators among certain populations. Dr. Mary “Toni” Flowers, Chief Diversity And Social Responsibility Officer at LCMC Health and subject matter expert featured in SHSMD’s Futurescan 2023-2028 Health Care Trends & Implications publication, discusses how it is important to study all data sets so that everyone gets great care. She elaborates on the difference between health disparity and health care disparity and how collaboration is critical to addressing health disparities. Fostering diversity and inclusion is becoming part of the overall strategic plan for health systems, and that makes it within everyone’s scope of responsibility.

Today many of us are caught up in a swirl of “Overwhelm,” for example Americans work among the longest hours of any advanced economy. We value busyness as a badge of honor. But, is all that time and attention we’re pouring into our jobs really ensuring the best and most innovative work? Much less a healthy and full life? That overwork culture is leading to burn out, stress, sickness and disengagement.

Drawing on her extensive research for her best-selling book and in her role as director of The Better Life Lab at New America, Brigid uses stories and data to show how transforming that outdated work culture, focusing on mission, performance, flexibility and healthy, happy workers, not only leads to better work, but allows time for a better life. Brigid is also a keynote speaker at the 2022 SHSMD Connections conference near Washington D.C.

Northwestern Medicine launched their TikTok account in April of 2021, with a vaccine advocacy video that quickly went viral on the platform shortly after, and has continuously optimized their strategy since then. Over the past year, they’ve learned to efficiently create content that inspires and educates the Generation Z audience while still conforming with brand standards. Join Megan Augustyniak, Social Media Manager, Northwestern Medicine & Katie Hunter, Senior Creative Specialist, Northwestern Medicine as they share lessons learned from their journey of using utilizing TikTok.

Healthcare systems are facing a crisis in retaining great employees and recruiting new ones. We’ll offer practical tools that can be implemented immediately to help you 'run the world' … or, at the least, lessen the load on your overworked colleagues, build camaraderie and strengthen your overall culture.

As the saying goes, “Content is king.” And that truth has never been more evident than during the COVID-19 pandemic. Hospitals and health systems with agile content strategies quickly became a trusted source of accurate, reliable information – transforming the greatest health threat of a generation into a community engagement and market differentiation opportunity. Now, as we emerge from the pandemic, what is your organization’s consumer engagement strategy? Are you poised to build upon the trust fostered over the past two years? In this session, learn how a community health system is leveraging digital content to drive engagement – and bottom-line results.

Rob Klein, David Marlowe and Joel English discuss highlights from the Health Care Marketing Plans, Communications and Market Research Intensive.