SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Join Camille Strickland as she gives insights into addressing diversity, equity, and inclusion in your organization’s strategy and communications plans, as discussed at SHSMD’s June member meetup. Hear how she’s seeing service line leaders, primary care practice teams, and system population health teams ban together to address access to care barriers.

At SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how to really reach all your healthcare consumer audiences and meet their needs. One of the important aspects of meeting patients where they are is mobile. Most healthcare journeys today start with an online search, and mobile search is outpacing desktop and growing everyday. In addition, 60% of Americans  say they want the same consumer experience in healthcare that they get in other areas of their lives. Most other industries have already doubled down on mobile experience. Marketing can lead the way in mobile strategy by building collaboration, engaging the community, and showing how mobile engagement can drive broader business goals. In this podcast, you'll learn: 1. How other healthcare executives are thinking about mobile; 2. What to prioritize in your mobile strategy to drive the greatest success; 3. How to avoid mistakes others have made that resulted in poor adoption; 4. How to measure the ROI of mobile.

SHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement.

Join Rose Glenn, a 2022 leadership excellence awardee, as she discusses her career and some of her most memorable moments that helped her get to where she is today.

SHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement.

Join Ruth Portacci, a 2022 leadership excellence awardee, as she discusses her career and some of her most memorable moments that helped her get to where she is today.

The nature of competition in health care is one that has evolved over time. When hospitals and health systems began cost-shifting in the early 1980s, the concept of an “ideal patient” who generated generous reimbursement provided the impetus for providers to vie for the same profitable consumers. Times have changed, and the competitive landscape is very different now.

According to the latest Futurescan survey, the loss of market share is something health care executives already see on the horizon. Two thirds of respondents said that it was “likely” or very likely” that by 2028, their hospital or health system will lose at least 5 percent of their market share to disruptors that are not in their market today. Another nine percent said this was already happening in their marketplace. Join Sam Glick as he discusses how health care executives can mitigate the encroachment of multiple new competitors in their marketplace by rethinking the traditional legacy model of health system services provision and reimbursement.

The pandemic has created massive change in what American workers are looking for in a career. The number of workers quitting jobs vaulted to 4.5 million in November 2021, above the prior record of 4.4 million reached in September, according to the U.S. Labor Department. That means 3% of workers voluntarily left their positions.

The healthcare industry is facing these same challenges. Understanding the mindset of employees and the different needs and perspectives of those at various points in their careers can help a leader rethink their workplace models and retain talent. Is it critical to have everyone in the office eight to nine hours a day? How can a leader successfully engage his/her team if they are only on Zoom? If there’s no opportunity for flexibility, will most staff leave? Do different age groups and disciplines have different thinking about this?

The last two years have been a difficult time for recruiting and retaining employees for health care organizations. Similar challenges have extended to those who are leading marketing, communication and strategic planning functions. This conversation – featuring senior leaders from the SHSMD board – will discuss how you can act now to ensure that your team is prepared to thrive during what’s likely to be an unpredictable future. Our discussion will also focus on how leaders can ensure that their own career development stays in focus and on track.

Stigma in healthcare often prevents patients from getting the care that they need.  Healthcare marketers can positively or negatively impact this stigma through their work depending on the language, visuals and tone they use.  Hear from experts at Hazelden Betty Ford Foundation and the American Lung Association about how they are smashing stigma in addiction and mental health as well as smoking related lung disease.

Ready to craft a content dashboard that your CMO and CFO care about? You'll receive a Content and Business Strategy template that illustrates the benefits of treating your content strategy as the mission-critical business strategy it is. Bring your leaders the data they need to understand how the visibility, promotion and engagement of your content creates business growth and loyalty. Before you complete your data discovery, data storytelling, data integration and data visualization, you need to start with executive alignment. If you can't answer these five questions, this session is for you: 1) How does my content strategy impact the customer journey? 2) How do I align my content strategy with our business strategy? 3) How do I identify gaps? 4) How does my content strategy impact organizational growth and loyalty? 5) What's the one KPI on the content dashboard my C-Suite cares about? 

Bring your leaders the data they need to understand how the visibility, promotion and engagement of your content creates business growth and loyalty.

The changing health care environment, combined with a newly created Primary Care Service Line structure for WellSpan Health, created a fresh opportunity to engage new leaders in the development of a 3-year primary care plan. Please join us as we share the approach the healthcare strategy team designed to engage key stakeholder groups across the organization to develop a transformational primary care plan within the integrated delivery system.