SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Jeff Goldsmith discusses how trust is foundational in health care relationships, whether it is between patients and their caregivers, among clinicians, or between clinicians and the institutions for which they work.

Lindsay Cosimano joins the podcast to discuss health equity, which has become a pressing concern for patients, as they often encounter unequal care due to the healthcare system's failure to meet their clinical and social needs. Lindsay discusses how marketing and PR can play a role in tackling health equity.

Join us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing their pediatric service line through referrals. Discover how a combined effort from marketing, physician relations, and the clinical team can lead to successful B2B strategies and best practices that you can apply to enhance your own service line marketing. Learn how to foster strong relationships within your organization to amplify your referral marketing efforts and replicate the success of Phoenix Children's.

Gregory Calosso of Dana-Farber Cancer institute discusses the varying models of partnerships and discusses the pros, cons, and learnings that his organization has experienced in performing partnerships throughout the Northeast and they have ventured into new markets including in the Midwest.

SHSMD is honored to bestow the 2023 Leadership Excellence Award to Christine Gallery. Christine’s commitment to the strategy professions is illuminated by her service on the SHSMD board, her SHSMD board presidency, and her participation on a variety of committees including Executive Committee, Nominating Committee and Physician Strategies Committee.

Caroline Franz discusses what Kaiser Permanente learned about digital equity through leveraging their own data sets, assessments, research.

It's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? During this session, you'll find out how U of U Health grappled with this issue during Covid-19, and how those critical years shaped a communications strategy -- from the inside out -- that has built a foundation of trust among patients, faculty and staff.

Join us as Laura Adams, Special Advisor at National Academy of Medicine, guides us into the world of AI in health care. Discover the transformative power of AI and the ethical considerations surrounding its applications, including ChatGPT4. Gain valuable insights into the opportunities and challenges AI presents to health care professionals, envisioning a future where AI revolutionizes person-centered care.

The popularity of artificial intelligence (AI) will likely continue to grow, especially for the use of advancing clinical care and streamlining the business of healthcare. Dr. Juan C. Rojas discusses questions around safety, impact, and how growth in this area will impact future regulations.

Staff experience is front and center in health care right now. Burnout and turnover are as high as they have ever been, and it is one of the causes of ongoing negative margins for many health systems. Thirty-nine percent of health care employees are considering leaving their jobs according to Qualtrics, and one in five physicians are planning to leave in the next two years according to the AMA. This turnover is expensive both in terms of the cost of replacing employees and in the impact on patients. When staff are unhappy and disengaged, it impacts patient experience and retention as well. The renewed focus on staff will not only help retain employees but also patients. And, existing patient experience technology may be one of the solutions. Why? Because some of the challenges are the same. For example, putting all the staff facing technology into a seamless mobile platform can have the same benefits for staff that it has for patients, making it easier to access the tools they need to do their job and navigate complex health systems. Listen to this discussion to find out how patient engagement tools can be used to create similar benefits for staff.