On this episode of the Six Five In the Booth, host Melody Brue is joined by Shure's Sam Sabet, CTO, at InfoComm 2024, for a conversation on Shure's latest developments in audio technology, their end-user centric design philosophy, and what the future holds for the company.

Their discussion covers:

• How Shure’s end-user centric design philosophy shapes their product development process and the overall customer experience.

• A deep dive into the Microflex MXW neXt 2, discussing its key features and versatility for various user needs.

• Insights into the Shure Cloud Beta launched at ISE, including the significance of a cloud portal for device management.

• Shure’s approach to security within its cloud portal solutions.