Side Hustle Hero

Whether you're just launching your side hustle or scaling it to new heights, challenges are an inevitable part of the journey.

What if there was a way to tackle any problem with confidence and ease?

In this episode we dive into a two-part game-changing mindset shift that will help you navigate obstacles like a pro.

You'll hear inspiring stories—including one that involves finding my keys in a way that still makes me laugh—and learn practical, actionable strategies to apply these mindset shifts in your own life.

Whether you're dealing with a major business challenge or a minor everyday hiccup, these approaches will empower you to find solutions faster and with less stress.

What You'll Learn:

• How to shift your focus from the problem to the solution—and why this is the first step to success.
• The power of reframing your thinking to uncover hidden opportunities and fresh ideas.
• How these mindset shifts can make even the toughest challenges feel manageable.
• A simple trick to tap into your intuition and creativity when you feel stuck.

By the end of this short episode, you'll have a practical framework to approach challenges with confidence and clarity, no matter how daunting they may seem.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/124

Here's the link to the Side Hustle Hero Survey that was mentioned. It shouldn't take more than about 15 seconds! THANK YOU so very much for your feedback. https://www.sidehustlehero.com/survey

Connect with Joan:

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About Joan

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Tell us about your side hustle success story!

What if you could create an association around your side hustle that not only supports your growth but positions you as a leader in your niche?

In this thought-provoking episode, Cathi Nelson shares how she turned her photo organizing side hustle into a six-figure business and then went a step further—creating an association that now connects and supports over 700 paying members worldwide.

Cathi walks us through;

• how she got the idea to start her association,
• the first steps she took to bring it to life, and
• how she grew it into a thriving global membership.

Her story is a masterclass in using an association as a tool to build community, expand credibility, and create new income streams.

Be sure to stick around after our conversation, where I'll share key considerations to help you decide if creating an association, membership community, or a hybrid of the two could be the perfect addition to your side hustle strategy.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/123

Connect with Cathi:

The Photo Managers Website

Remember, you'll receive 20% by using code SPO20 at checkout on your first membership payment.

Connect with Joan:

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About Joan

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Tell us about your side hustle success story!

I've got photos scattered everywhere—on my desktop, laptop, phone, Dropbox, the cloud, and who knows how many memory sticks.

Can you relate?

Probably. As it turns out, I'm not alone. A lot of people find themselves in this same situation, and get this, they'd pay someone to clean it all up! And therein lies a side hustle opportunity.

Cathi Nelson is a pioneer in this field of photo organizing and management, having built a business that helps people take control of their scattered photo collections - digital as well as the physical paper ones - and keepsakes in general.

In this episode, you'll discover

• the multiple revenue streams,
• how to price a job (including for someone like me!),
• actionable tips for starting and growing this side hustle, and
• advice on where and how to find clients.

We're talking about working with people's treasured keepsakes so it would be personally fulfilling as well as financially rewarding.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/122

Connect with Cathi:

The Photo Managers Website

Remember, you'll receive 20% by using code SPO20 at checkout on your first membership payment.

Identify Ideal Clients pdf

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

Ever wondered what it takes to land a deal with the top retailers nationwide?

Today, Juliana VanLaanen, co-founder of 2 Mama Bees, pulls back the curtain. Just five years ago, she and her best friend, Samantha, started a backyard Etsy shop selling handmade window boxes and refurbished playhouses.

Fast forward, and now their playhouses are available in over 110 retail locations and major online platforms—including Target, Walmart, and Saks Fifth Avenue, plus seasonally at FAO Schwarz.

In this Part 2 of our conversation, Juliana dives into her experience at Walmart's Open Call, an event where sellers pitch directly to buyers, and she shares;

• her top tips for landing that game-changing invitation,
• the best places to get your product noticed online,
• her strategy for negotiating exclusivity, and
• why breaking into stores like Costco, with its almost four-year buying cycle, is a long game that's worth the wait.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/121

Connect with Juliana:

2MamaBees website

Remember, you'll receive 20% at check out with code: HERO20

Connect with Joan:

Instagram

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About Joan

Be on the show!

Tell us about your side hustle success story!

Ever wondered what it takes to get a side hustle product into a big-box store? Where would you even start? Today's guest knows.

In late 2019, Juliana VanLanen and her best friend Samantha Alavi-Jackson started a small backyard Etsy shop selling homemade window boxes and refurbished playhouses.

Today their playhouses are sold in over 110 retail locations including Target, Walmart, Sam's Club, Wayfair, FAO Schwarz, and Saks5thAve.

In this Part 1, Juliana dives into;

• how they scaled from Etsy to big box success,
• major hurdles of scaling their first year and how they tackled them,
• their strategies for customer engagement, market research, and maintaining product quality, and
• how Juliana and Samantha juggle not only a thriving business but also eight kids!

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/120

Connect with Juliana:

2Mamabees website

Remember, you'll receive 20% at check out with code: HERO20

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

Ever wondered how to build a thriving online community around your side hustle?

It'd be both fun and profitable.

In this episode, we're joined by Paul Gowder who has done just that. While his community at PowWows.com has grown to a social media following of over 1 million people, there is so much more to his story.

Paul's journey began with a simple intention—to share what he was learning about Powwows. But as more people started asking him questions and connecting with one another, a community naturally emerged.

Paul's income sources include; advertising and sponsorships, video live streaming, product sales, affiliate marketing, and Patreon.

You'll hear amazing insights and actionable strategies for growing and engaging your online community.

From using contests to boost engagement, to the way he incentivizes people to explore his content deeper, Paul's tips are invaluable for building a dedicated following.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/119

Connect with Paul:

Powwows website

Paul Gowder website

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

In this revealing episode, Jami Stigliano shares her incredible journey from side hustle to franchising DivaDance, now with 50 locations nationwide!

We dig deep into;

• how she scaled her business,
• multiple revenue streams available to you from franchising,
• what it takes to get started,
• understanding the necessary skills to thrive in the world of franchising—because it's not a path for everyone.

Jami also reveals her top strategies for growth, including the power of mentorship and creating an advisory panel to help guide your success.

Plus, stick around for the Wrap Up, where I break down how you can use key principles from EOS® (Entrepreneurial Operating System) to accelerate the growth of your side hustle.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/118

Sites mentioned in this episode:

Clarity - for start up advice

OnlineJobs - job board for virtual workers in the Philipines

Connect with Jami:

Dance Diva IG

Jami IG - and her Founder Friday newsletter

Connect with Joan:

Instagram

Facebook

About Joan

Be on the show!

Tell us about your side hustle success story!

Ever heard of sound baths?

Mike Reed attended one, and it completely transformed his life. So much so that he dove deep into the world of sound healing and became a facilitator himself.

Then, he had a lightbulb moment. He discovered he could earn more in a single evening than at his 40-hour a week job!

In this episode, Mike breaks down how you can follow in his footsteps and start your own sound healing side hustle. He shares;

• multiple income opportunities in sound healing
• tips for selecting the perfect venue
• his strategies to sell out your events
• startup costs and what it takes to get started

Plus, Mike explains exactly what a sound bath is and how it works. To help you get a clear picture, we've included a video of Mike delivering a sound bath in the show notes!

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes and to catch a video of Mike delivering a sound bath, head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/117

Connect with Mike:

Sound Quest IG

Sound Quest Academy IG

Sound Quest Academy YT

Connect with Joan:

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About Joan

Be on the show!

Tell us about your side hustle success story!

Curious about how online contest giveaways work?

Today's guest pulls back the curtain on the details and shares how he structures deals with brands, giving us insider tips to apply to our own side hustles.

He's Luke Lorick, and it's just one of the ways he has turned his passion into a profitable side hustle.

Luke is the driving force behind a thriving tailgating side hustle that's grown into more than just a fun pastime. Through it's multiple income streams and over 300,000 followers on social media, Luke shows how following your passion can pay off.

He breaks down the art of tailgating—what it means, how he built a community around it, and the strategies he's used to gain traction, so that you can follow his lead and apply what he's done to monetize your passion.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/116

Connect with Luke:

Tailgating Challenge Website

Instagram

Facebook

Connect with Joan:

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About Joan

Be on the show!

Tell us about your side hustle success story!

Marc Ensign knows how to market.

He used his skills to land his dream job, then started a marketing company as a side hustle to help others do the same.

Marc reveals where to focus your marketing efforts for the biggest impact, and there's one simple but unexpected tip he shares—leading with value.

When he talks about creative and unconventional tactics he's used to gain attention and secure high-profile clients, it's not only fun, but it makes this episode an inspiring idea generator for anyone looking to stand out.

Marc's stories illustrate how persistence, perseverance, and thinking outside the box can really pay off.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/115

Connect with Marc:

LoudMouse website

Connect with Joan:

Instagram

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About Joan

Be on the show!

Tell us about your side hustle success story!