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It's the team's final full day in Cannes. Gen Z trend forecaster Casey Lewis drops by to wait out the thunderstorm/share her top takes of the week, and a trump card celeb-sighting. Eli & Clara share the themes they're taking away from this year's programming after a week of panel discussions, manic dashes for sustenance, and holding meetings in direct sunlight.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Top hits on Day 3 of Cannes: Eli courts an “immersive” hydration partner for the pod, Clara recaps a panel with fan-favorite Survivor season 37 “Brains vs. Brawn” finalist Mike White, both discuss the pleasures and pitfalls of passed hors d’oeuvres.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
It’s a blustery day two at the Cannes Festival of Creativity. Eli discusses what it was like to LARP as an angel investor at an exclusive New York Times dinner, Clara adjusts to life on cam, and uncovers what sports media can learn from OnlyFans. Plus, a discussion on why women’s soccer is “on a rocket ship” ahead of (and following) the 2023 World Cup.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
It’s the first of four live-ish dispatches from the Cannes Lions Festival of Creativity. The lanyards are on. Some, more inconspicuously placed than others. Clara and Eli, having defeated jet lag—and feeling semi-hydrated—discuss an auspicious mic cut that precluded an audience Q&A with the CMO of Open AI, less yachts, more Orcas? A word from Bud Light, and Clara weighs a permanent life change. Plus, our predictions for the week ahead.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Gonnie Garko is a Toronto-based model and DJ. She gives us the rundown on how she got started mixing, making her Boiler Room debut, female representation in the music industry, and whether or not she takes requests (hint: it depends). Plus, the team gives their take on the WGA strike one month in, whether or not we’ve reached “peak dupe,” and digs into why millionaires are going to extreme lengths to stay young. Listen to the full episode here.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Vice’s recent bankruptcy filing got the crew thinking about another well-funded, widely lauded media startup called Quibi. Was the short-form media startup, which lasted just six months before flaming out, a solution in search of a problem? (Or was the programming just bad?) Plus, we delve into the eye-popping success of the Super Mario Bros. film, or “if consumer insights made a movie.”
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Emily Herrera is an investor at Night Ventures, a consumer VC fund with a portfolio of clients including Feastibles, the CPG brand from the Mr. Beast empire, prebiotic soda brand Olipop, and more. We get us a crash course in the world of venture capital, and an inside scoop on the startups she expects to take off soon.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
On the latest episode of Day One FM 🎙️🎧 the crew chats about the longevity of influencing, whether parasocial relationships are “inevitable,” and why a pitch for a “centrist news” outlet might be a losing bet. Make sure to tune in and drop a comment ✌️
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
The crew chats with Brian Morrissey, author of The Rebooting newsletter and former editor-in-chief of Digiday. He gives us his take on how the “Drip Pope”—the AI-generated image of Pope Francis that went viral recently—and “high-visibility, execution-dependent disruptor news brand” The Hundred, a media company pitched in HBO’s Succession, offer a frighteningly accurate glimpse into the current landscape of media and publishing.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Things are getting weirder (and scarier) in the world of AI. On the latest episode of Day One FM, Trey.AI, Clara.AI and Eli.AI discuss how an off-the-rail conversation with Bing’s chatbot, Sydney, sent the internet into a frenzy, why “woke AI” will be the next flashpoint in the culture wars, and AI’s role in the future of romantic escapades.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
From the publisher's feed
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces,…
Hosted by Clara Malley, Eli Williams and Trey Traylor.
Find video episodes on YouTube.
For questions, comments and inquiries: [email protected]
Hosted on Acast. See acast.com/privacy for more information.

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