Side Projects Podcast

Steff Yotka is the Head of Content at SSENSE. Fresh off of a return flight from Michèle Lamy’s 80th birthday rave at a discreet Venetian airport hanger, she joins the crew to discuss the merits of caviar and egg sandwiches as drunk food, non-algo bait editorial, storytelling around product, if you don’t like Lana Del Ray please leave, whether or not “menswear is in crisis,” and more.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

The crew discusses the gambling scandal involving MLB superstar Shohei Ohtani’s interpreter, Ippei Mizuhara, and what it means for the future of sports betting. Plus, a quick interlude on the weather and Meghan Markle’s new brand lifestyle brand, American Riviera Orchard.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Emily Sundberg is a New York-based writer, director and consultant who authors a daily business and internet culture newsletter called Feed Me. She joins us on the pod to discuss her closely guarded media diet, meeting readers out in the wild, she’s not a fan of putting stickers on phone cameras, why she’s bullish on Zyn and bearish on prebiotic sodas, and more.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

The crew explores the internet’s fascination with “tradfluencers” like Nara and Lucky Blue Smith. Plus, Eli forgets to drink water and has gripes about the dogs on the train, Trey talks about why the lack of friction in our lives has led to loneliness, and Clara has thoughts on how algorithms are impacting a growing gender divide.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Gia Kuan is a publicist, cultural consultant, and founder of Gia Kuan Consulting, which boasts an impressive client roster including brands like Telfar and Luar. We discuss the importance of avoiding “cookie cutter culture,” her screen time report, how her and Clara are Libras, ditching a law degree for PR, whether TikTokers belong at fashion week, and why P!nk is huge in Australia.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Hear directly from the brains behind the 2024 Predictionary—Day One’s dictionary for the future. The Predictionary identifies and contextualizes the forces that will shape culture in the years to come. This year we focused on three chapters exploring 2024’s key questions: Why is it so difficult to understand what’s happening and/or popular on the internet (Alternet Reality)? How do we break out of cultural “mid-iocrity” (Too Mid to Fail)? How will we navigate the shifting dynamics of fandom (The New Stan-dard)?

Be sure to read the full report: https://d1a.com/perspective/predictionary

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Dewy Dudes is a skin-care focused podcast and meme page founded by Evan Shinn and Emilio Quezada. They join us on the pod to talk who, and what, a "dewy dude" is, why "hey king!" male skincare advertising misses the mark, scientology, A24's new mewing documentary, Sephora tweens, bio-hacking and more.

Checkout the Dewy Dudes on IG & Spotify:

https://www.instagram.com/dewydudes/?hl=en

https://open.spotify.com/show/2NinNjkNERay7EYdASu6ma

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Kicking off the year talking about the Stanley Cup Quencher madness, throwing elbows at Target, the weird, problematic fandom around Gypsy Rose Blanchard, and why anthropomorphized Pop Tarts might be the future of College bowl games.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Matt Klein is a cultural theorist, strategist and author of online publication, ZINE. On a wide-ranging episode, we discuss: navigating mountains of semiotic pollution as we enter the throes of “trend reporting” season, bombing the “Trend Proficiency Assessment,”  his latest (physical) zine, “Audience Capture,” starting an online seminar with Marshall McLuhan’s grandson, and the cultural ripple effects of drugs like Ozempic.

Be sure to check out more of Matt’s work at https://kleinkleinklein.com/ and subscribe to his newsletter, ZINE, at https://zine.kleinkleinklein.com/.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

The crew shares their Spotify Wrapped (and Apple Music Replay), what it means that all of the top artists this year are “pre-algorithm,” competitive fandom, and how the platform has done a phenomenal job of rebranding data capture and digital surveillance as something fun, shareable and something to brag about.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.