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Adam Faze is the co-founder and “Head Coach” of Gymnasium: the production company behind “Boy Room”, “Bodega Run”, and “Clockwork Dynasty.” From the highlight reel: finding next-gen talent, he thinks “TikTok is the most powerful cultural tool on earth” (and is unapologetic about his screen time), “viral” is meaningless, enough with the tiny mics, why Quibi failed.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Eli and Clara rattle off the best-of Cannes Day 4, including a panel from the production designers behind ‘Poor Things,’ a live recording of Brian Morrissey’s “The Rebooting” podcast, and Scott Galloway’s take on Cannes and the state of advertising. Plus, we revisit (and coin) Linda Yapparino.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Eli and Clara recap bold fits and even bolder proclamations about X’s future. Plus, is Cannes ready to get real about cultural mid-iocrity?
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Clara and Eli discuss the *voicey* merch flooding the Croisette and how lazy Gen Z insights make for lazy briefs.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Eli and Clara apply sunscreen and critical thinking skills to this week’s Cannes Lions Festival of Creativity. They discuss whether Saudi Arabia’s tourism rebrand is hitting, unpack a British royal* appearance, and weigh the benefits of data personalization.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
The crew discusses (with colorful metaphors) how no-context data shapes the online conversation around fandoms, artists, brand campaigns and J-Lo’s ‘Atlas’ movie. Plus, Trey gives the TLDR on his breakup with Spotify.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Ben Dietz is the author of a weekly newsletter called [SIC] Weekly. He also hosts a weekly podcast [SIC] Talks, and (IRL) breakfast club every wednesdays. We chat Williamsburg before it became a mall, good band names, he’s working on a new media model called Superformats, Brawndo, not buying the “AI sludge” argument, “culturations,” and more.
You can subscribe to [SIC] here: https://sicweekly.substack.com/
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Joe Hollier is the co-founder of The Light Phone, an anti-smartphone “designed to be used as little as possible.” We talk taking inspo from Brian Eno, recalibrating our attention spans, how you gonna be mad on vacation, bible belt families, avoiding the word “addiction,” don’t overthink the research process, and building a more honest tech company.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Why Is This Interesting? is a daily Substack spearheaded by Noah Brier and Colin Nagy about interesting things. On a rare five-panel pod, they chat reclaiming agency from the algorithm, the power of niche, the masochistic struggle of writing a daily substack, “mensch” is added to the pod vocab, Mr. Beast is very very very good at thumbnail imagery, the level of commentary around AI is not as sophisticated as what’s actually happening/interesting.
Subscribe to Why Is This Interesting? Here: https://whyisthisinteresting.substack.com/
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Steff Yotka is the Head of Content at SSENSE. Fresh off of a return flight from Michèle Lamy’s 80th birthday rave at a discreet Venetian airport hanger, she joins the crew to discuss the merits of caviar and egg sandwiches as drunk food, non-algo bait editorial, storytelling around product, if you don’t like Lana Del Ray please leave, whether or not “menswear is in crisis,” and more.
From the publisher's feed
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces,…
Hosted by Clara Malley, Eli Williams and Trey Traylor.
Find video episodes on YouTube.
For questions, comments and inquiries: [email protected]
Hosted on Acast. See acast.com/privacy for more information.

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