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Laundry day but make it ~aesthetic~. Willy Wonka but make it a Netflix competition series. Today on the pod we discuss unoriginal ideas disguised as masquerading as new, trace Mr. Beast’s similarities to Jigsaw in ‘Saw,’ and mourn the loss of six-figure media jobs. We also take a moment for ‘White Lotus’ theories and predictions, like everyone else online.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Kevin Weisner and Lukas Bentel are the Chief Creative Officers of MSCHF, the subversive Brooklyn-based art collective known for “drops” like the Big Red Boots, Key4All, Tax Heaven, Satan Shoes and more. They join us to discuss their new book, "Made By MSCHF", the importance of creative antagonists, defending Rothko, never having KPIs, virality is cheap and hating on golf.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Today on the pod, Eli and Trey explore both ends of the content quality spectrum, between Slopaganda and our feeds being flooded with AI drudge and the founder-led menswear brands (Nude Project, Le Alfre, Elwood Clothing) doing it right on YouTube. We also get into the infinite scroll, the menswear labels that are unfurling their brand story in a way that isn’t possible through short form content, and why the future is unfortunately more AI slop (hope you’re hungry).
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Brian Park is a comedian, actor, writer and host of the Middlebrow podcast. He joins us to dissect the “corporate creative class,” his fear of being pretentious (Trey thinks it’s OK to be a little pretentious), LinkedIn baiting, why brands need to stop being people, being a Bryan Johnson apologist, knowing too much about Japanese selvedge denim, and much much more.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Rebecca Jennings is a features writer at New York Magazine and author of "Be the Bombshell: What Love Island Teaches Us About Dating". She joins the pod to discuss the Protector app, why all the dudes in Summer House are a sorry bunch, being a Ramona Singer apologist, why young “Republicans” are transgressive, Hasan Piker, and the guy on TikTok calling hanging out with friends a “post luxury status symbol.”
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Seal as a seal, Kendrick’s flared jeans, Taylor Swift being booed and the guy with a fleshy cowboy hat for… Tubi? This year’s Super Bowl proved (once again) that the real spectacle is in everything but the game. In this episode, we unpack our biggest takeaways from the big night, where 30 second $8M slots (or social conversation) were more memorable than the final score.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Kyle Chayka is a staff writer at The New Yorker covering the internet and technology, and the author of Filterworld, which explores how algorithms shape—and flatten—culture. He joins us to discuss the post-election, post-TikTok ban-unban internet landscape, Japanese sock newsletters, niche episodic TikTok account “Titanium Daydream,” media as a cult, and why delivery food is morally reprehensible.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Maya Man is an artist focused on identity and authenticity on the internet. She joins Day One FM to discuss her browser extension Glance Back, the voyeuristic allure of “A Realistic Day In My Life Living In New York City” (now at The Whitney), property management at HEART, her distaste for ice water, the pleasant appeal of not having WiFi in her apartment, and more. You can learn more about her work on her website, and visit her studio space, HEART, in SoHo.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
As 2024 fades into the rearview, the crew unpack their lessons and cultural favorites from this year, and cast their hopes and predictions for a ‘Post-Social’ 2025. We’ll discuss how to find hidden gems in culture, why integrity matters and how brands can shape culture and stand out — spoiler alert it’s not just by going viral.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
Everyone’s got a take on the post-election state of media, including us now. We went behind the headlines with Max Tani, media editor at Semafor, to unpack the changes, challenges and opportunities facing new and legacy media: the rise of podcasts, the proliferation of niche outlets, and the sustainability (or not) of the influencer-journalist model.
IG: @sideprojects__
YouTube: @SideProjectsPodcast
Substack: https://sideprojectsco.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
From the publisher's feed
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces,…
Hosted by Clara Malley, Eli Williams and Trey Traylor.
Find video episodes on YouTube.
For questions, comments and inquiries: [email protected]
Hosted on Acast. See acast.com/privacy for more information.

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