Side Projects Podcast

Senior Creative Strategist Adaobi Uguoagu speaks to Editorial Director Trey Taylor about the rise of Instagram curator accounts, Trey’s own popular celebrity nostalgia account, and what it all means for brands looking to reach new audiences.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

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With each Quarterly, voices from across D1A gather to weigh in on one topic. This time, we’re diving into why the rise of audio-centric platforms has changed how consumers learn, connect and laugh—and why brands should start taking notice. So, tune in to 7 episodes written and recorded by creative minds across the agency as we explore how influence, comedy and nostalgia translate to the air waves.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Try as it might, a "For You" radio station created by hyper-personalized AI just doesn't hit the same way as a burned CD. Associate Director of Story Eliza Florendo (ft. a cameo from our CEO, Josh Rosenberg) walks us back through time -- before Limewire and even before MTV played videos -- to explore what we lose when algorithms replace your best friend's "SUMMER 2001 JAMS" mix.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Sounds have exploded from an internet culture side-dish to a main course. Creative and Sr. Creative Strategist Spencer Kupish and Devin Feldman break down the rise of audio-first content and its not-so-shocking ties to TikTok. Tune in for more on “sonic memes” and to learn what beans, a Ratatouille musical and Rick Astley have in common.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Director of Experience, Culture and Community Yasmin Daguilh sits down with comedian, host of Hobby Hunter and co-host of The Unofficial Expert Sydnee Washington to discuss translating humor to audio-only mediums, coping with the sound of your own voice, and more.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Sounds spark some of our most powerful memories: that one jingle you heard one time in middle school and never forgot, for instance. From the iconic jingles of the 90s to sounds created by brands like #client American Express, VP of Digital Strategy & Creative Insights Victoria Gates-Fleming explains how a smart, catchy sonic cue helps brands earn a distinctive and long-lived place in culture. 

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

ICYMI, the podcasting business is booming. Nearly every major media and entertainment company is putting loads of cash (and talent) into launching new podcasts discussing a vast array of topics. Associate Digital Strategist Eli Williams walks us through those who helped pave the way in audio and what this growing network means for the brand landscape.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Finding love looked a little different the past year. Enter: the Lonely Hearts Club(house). Digital Strategist Jenny Chang walks us through how “Shoot Your Shot” rooms on Clubhouse provide an audio-only middle ground between awkward first dates and dating apps.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

The new normal -- staring into a screen of blue-lit faces on Zoom -- is getting old. Director of Digital Strategy Justin Adelman shares why voice texts have become a welcome reminder that people are far more dynamic (and funny!) than most virtual communication allows them to be.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.