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🎙️ Building a Significant Athletic Department | Dr. Michael McFarland
On this episode of the Significant Coaching Podcast, Matt Rogers sits down with Dr. Michael McFarland, Athletic Director at Commonwealth University-Bloomsburg, for a powerful conversation on leadership, culture, and what it really takes to build a thriving athletic department.
Dr. McFarland shares the philosophy that drives Bloomsburg’s success—Recruit. Retain. Graduate.—and breaks down how that mindset shows up every day through relationships, accountability, and a relentless focus on the student-athlete experience.
From developing coaches to improving retention and academic success, this episode is a masterclass in building something that lasts—something that goes beyond wins and losses.
If you’re a coach, athletic director, or leader looking to create a stronger culture and more meaningful impact, this conversation delivers real, practical perspective you can apply immediately.
🎧 Listen at coachmattrogers.com/podcast
🎥 Watch at youtube.com/@CoachMattRogers
And don’t miss Part II, where we take this conversation into the recruiting landscape and what it means for today’s student-athletes and families.
Send us Fan Mail
Significant Recruiting: The Playbook for Prospective College Athletes
Don't rely on mere chance. Be significant with your future.
The easy 12-step book to owning your college recruitment.
Get your copy here at Amazon.com
Also, check out the companion workbooks The Baseball, Basketball, Soccer, Softball and Volleyball Recruit's Journals at coachmattrogers.com or amazon.com.
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
The Mental Side of Greatness with Val Whiting | Ep. 168
On this episode of the Significant Coaching Podcast, Matt Rogers is joined by Val Whiting, former Stanford All-American, WNBA player, two-time NCAA National Champion, and mental performance coach for female athletes.
Val shares her journey from winning championships at Stanford Cardinal women's basketball and playing professionally in the ABL and WNBA to helping athletes strengthen their mindset, confidence, and resilience. She discusses the pressure young female athletes face today, how coaches can create healthier team environments, why identity and self-worth matter, and what true mental toughness really looks like.
This conversation is filled with perspective for coaches, parents, and athletes who want to help young women compete with confidence while staying mentally strong and emotionally healthy.
Topics include:
Subscribe for more conversations with coaches, athletic leaders, and experts helping athletes build stronger futures.
Visit coachmattrogers.com for books, recruiting help, speaking inquiries, blogs, and resources for coaches, athletes, and parents.
Follow Coach Val on Instagram @iam.coachval or visit her website at mentallystrongher.com
Send us Fan Mail
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
🧠 The Mental Side of Greatness with Val Whiting | Ep. 168
On this episode of the Significant Coaching Podcast, Matt Rogers is joined by Val Whiting, former Stanford All-American, WNBA player, two-time NCAA National Champion, and mental performance coach for female athletes.
Val shares her journey from winning championships at Stanford Cardinal women's basketball and playing professionally in the ABL and WNBA to helping athletes strengthen their mindset, confidence, and resilience. She discusses the pressure young female athletes face today, how coaches can create healthier team environments, why identity and self-worth matter, and what true mental toughness really looks like.
This conversation is filled with perspective for coaches, parents, and athletes who want to help young women compete with confidence while staying mentally strong and emotionally healthy.
Topics include:
Learn more about Coach Val here: https://www.instagram.com/iam.coachval/
Subscribe for more conversations with coaches, athletic leaders, and experts helping athletes build stronger futures.
Send us Fan Mail
Significant Recruiting: The Playbook for Prospective College Athletes
Don't rely on mere chance. Be significant with your future.
The easy 12-step book to owning your college recruitment.
Get your copy here at Amazon.com
Also, check out the companion workbooks The Baseball, Basketball, Soccer, Softball and Volleyball Recruit's Journals at coachmattrogers.com or amazon.com.
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
🎙️ The Reality of How Softball Coaches Evaluate | Larry Yoder | Ep. 167
In this episode of the Significant Recruiting Podcast, Matt Rogers continues his conversation with Larry Yoder, Head Softball Coach at Mount Mercy University, to break down what really matters in the recruiting process.
This is a real, honest conversation about what coaches are actually looking for, how athletes can separate themselves, and why finding the right fit is more important than most families realize.
Coach Yoder shares his perspective from over 17 seasons of building and leading a successful NAIA softball program—offering insight into communication, evaluation, and what helps recruits stand out for the right reasons.
🔗 Learn more about Coach Yoder: https://mountmercy.edu/athletics/softball/coaches
⏱️ Chapters
00:35 What Coaches Are Really Evaluating
03:10 First Impressions & Initial Contact
06:00 What Separates Recruits Early
09:20 Skill vs. Intangibles
12:15 The Importance of Fit
15:10 Common Recruiting Mistakes
18:05 Communication That Stands Out
21:00 Evaluating Competitiveness & Body Language
24:10 What Parents Need to Understand
27:00 Late Bloomers & Development
30:00 What Success Looks Like in College
33:00 Final Recruiting Advice
Send us Fan Mail
Significant Recruiting: The Playbook for Prospective College Athletes
Don't rely on mere chance. Be significant with your future.
The easy 12-step book to owning your college recruitment.
Get your copy here at Amazon.com
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
🎙️Building a Program That Lasts | Larry Yoder | Significant Coaching Ep. 166
In this episode of the Significant Coaching Podcast, Matt Rogers sits down with Larry Yoder, Head Softball Coach at Mount Mercy University, to break down what it takes to build—and sustain—a successful college program over time.
This is a real, honest conversation about how programs are actually built, what coaches go through in the early years, and how discipline, accountability, and consistency shape long-term success.
From starting with limited resources and learning on the fly, to creating a program that players and parents trust, Coach Yoder shares what it really looks like behind the scenes—and why staying committed to the process matters.
Yoder is in his 17th season at Mount Mercy, where he has compiled over 400 wins while leading the Mustangs to multiple conference championships, NAIA National Tournament appearances, and a fifth-place finish at the NAIA World Series. His program has rewritten the record books offensively, while continuing to excel in pitching and defense, and he played a key role in the development of Busse Field—one of the premier softball facilities in the NAIA.
🔗 Learn more about Coach Yoder: https://mountmercy.edu/athletics/soft...
CHAPTERS
00:40 “What Are You Doing?” – First-Year Reflection
02:00 Taking Over a Struggling Program
03:30 Rebuilding a Roster from Scratch
05:30 Early Wins & Finding Momentum
08:15 Lessons from the Early Years
12:00 Building the Culture Over Time
16:30 Sustaining Success for 17 Seasons
21:00 Leadership Growth as a Coach
26:00 Raising the Standard Every Year
30:00 Advice for Coaches Building Programs
35:00 Closing Thoughts
Send us Fan Mail
Significant Recruiting: The Playbook for Prospective College Athletes
Don't rely on mere chance. Be significant with your future.
The easy 12-step book to owning your college recruitment.
Get your copy here at Amazon.com
Also, check out the companion workbooks The Baseball, Basketball, Soccer, Softball and Volleyball Recruit's Journals at coachmattrogers.com or amazon.com.
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
🏐 Coleman Lee: What College Coaches Really Want | Ep. 165
In this episode of the Significant Recruiting Podcast, Matt Rogers sits down with Central Methodist Head Volleyball Coach Coleman Lee to break down what really matters in the recruiting process.
From communication and evaluations to visits and long-term fit, Coleman shares what separates recruits who get opportunities from those who get overlooked.
They also discuss how recruiting has changed, what athletes and families misunderstand, and how players can take ownership of their process.
If you're serious about playing at the next level, this is a conversation you need to hear.
🔗 Learn more about Coleman Lee:
https://www.cmueagles.com/sports/wvball/coaches/Lee_Coleman?view=bio
🎙️ Significant Recruiting Podcast – Episode 165
🎧 Listen: coachmattrogers.com/podcast
📺 Watch: https://www.youtube.com/@CoachMattRogers
Send us Fan Mail
Significant Recruiting: The Playbook for Prospective College Athletes
Don't rely on mere chance. Be significant with your future.
The easy 12-step book to owning your college recruitment.
Get your copy here at Amazon.com
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
🎙️ Coleman Lee: Doing It Your Way and Building a Winner | Ep. 164
In this episode of the Significant Coaching Podcast, Matt Rogers sits down with Central Methodist University Head Volleyball Coach Coleman Lee, who has led the Eagles to six straight NAIA National Tournament appearances.
Coleman shares how his program is built through high-level training, long-term player development, and a commitment to doing the work—especially in those early years when nothing is guaranteed.
They dive into the realities of recruiting in today’s landscape, the impact of the transfer portal, and why developing freshmen has been essential to CMU’s success.
The conversation also explores leadership, team culture, and how intentional relationship-building—from book studies to “speed dating” teammate exercises—has shaped his teams both on and off the court.
This is a real look at what it takes to build something that lasts.
🔗 Learn more about Coleman Lee:
https://www.cmueagles.com/sports/wvball/coaches/Lee_Coleman?view=bio
🎙️ Significant Coaching Podcast – Episode 164
🎯 Followed by Significant Recruiting – Episode 165
🎧 Listen: coachmattrogers.com/podcast
📺 Watch: https://www.youtube.com/@CoachMattRogers
Send us Fan Mail
Significant Recruiting: The Playbook for Prospective College Athletes
Don't rely on mere chance. Be significant with your future.
The easy 12-step book to owning your college recruitment.
Get your copy here at Amazon.com
Also, check out the companion workbooks The Baseball, Basketball, Soccer, Softball and Volleyball Recruit's Journals at coachmattrogers.com or amazon.com.
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
🏀 Do You Have What It Takes to Play D2? | Paula Krueger
In Part II of this conversation on the Significant Recruiting Podcast, Matt Rogers sits down with Paula Krueger, Head Women’s Basketball Coach at NCAA Division II Northern State University, to break down what college recruiting really looks like from the coach’s perspective.
This episode dives into how recruiting lists actually work, the reality of the transfer portal, why opportunity is more than just playing time, and how recruits should communicate with college coaches the right way.
A must-listen for athletes, parents, and coaches navigating the recruiting journey.
⏱️ CHAPTERS
00:00 Intro
00:30 What It Takes to Play D2
02:00 How Recruiting Lists Actually Work
05:00 Why Coaches Already Have Their Lists
07:30 What Coaches Watch at AAU Events
10:00 Defense, Rebounding & Effort
12:30 Stats vs Real Evaluation
15:00 The Reality of the Transfer Portal
18:30 Why Players Transfer
21:00 Opportunity Beyond Playing Time
24:00 Competing Within Your Own Team
27:00 Communicating with College Coaches
30:00 Common Mistakes Recruits Make
33:00 Final Advice for Recruits
36:00 Closing Thoughts
🎧 Listen at coachmattrogers.com/podcast
📺 Watch at youtube.com/@CoachMattRogers
Send us Fan Mail
Significant Recruiting: The Playbook for Prospective College Athletes
Don't rely on mere chance. Be significant with your future.
The easy 12-step book to owning your college recruitment.
Get your copy here at Amazon.com
Also, check out the companion workbooks The Baseball, Basketball, Soccer, Softball and Volleyball Recruit's Journals at coachmattrogers.com or amazon.com.
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
🏀 Can You Love Your Team? Lessons from Paula Krueger at Northern State
What does it really mean to love your team as a coach?
In this episode of the Significant Coaching Podcast, Matt Rogers sits down with Paula Krueger, Head Women’s Basketball Coach at Northern State University, for a real and reflective conversation on coaching, growth, and perspective.
A question Paula was once asked in an interview—“Can you love your team?”—has stayed with her throughout her career and continues to shape how she leads today.
This conversation dives into:
Paula also shares powerful moments from her journey—like the advice that helped her leave a team she loved: “Don’t ever take or stay for a roster.”
This is a conversation about more than basketball. It’s about identity, relationships, and becoming a better coach by becoming a more complete person.
👉 Learn more about Paula Krueger: https://nsuwolves.com/sports/womens-basketball/roster/coaches/paula-krueger/1598
Send us Fan Mail
Significant Recruiting: The Playbook for Prospective College Athletes
Don't rely on mere chance. Be significant with your future.
The easy 12-step book to owning your college recruitment.
Get your copy here at Amazon.com
Also, check out the companion workbooks The Baseball, Basketball, Soccer, Softball and Volleyball Recruit's Journals at coachmattrogers.com or amazon.com.
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
⛳ A 39-Year Masterclass in College Fit and Recruiting
In Episode #161 of the Significant Recruiting Podcast, Matt Rogers continues his conversation with Scott Fjelstul, Director of Golf at Luther College and a 39-year head coach with a remarkably decorated career.
This is a 39-year masterclass in how to think about recruiting the right way.
Too many athletes and families make decisions based on offers, rankings, and coaches.
But what happens if the coach leaves?
What happens if the sport is taken away?
This episode challenges you to think differently—and focus on what truly lasts.
Coach Fjelstul shares insight on:
If you’re a student-athlete, parent, or coach, this conversation will help you make a decision that holds up long after the game is over.
🎧 Listen: coachmattrogers.com/podcast
📺 Subscribe: https://www.youtube.com/@CoachMattRogers
🔗 Learn more about Scott Fjelstul: https://luthernorse.com/staff-directory/scott-fjelstul/143
Send us Fan Mail
Significant Recruiting: The Playbook for Prospective College Athletes
Don't rely on mere chance. Be significant with your future.
The easy 12-step book to owning your college recruitment.
Get your copy here at Amazon.com
Support the show
📰 Join my Recruiting and Coaching Community and get my FREE Weekly Newsletter at coachmattrogers.com
📆 Need help with your children's college recruiting needs? Schedule your FREE Discovery Call to discuss working together: Schedule FREE Recruiting Session
🎤 Does your school or organization need help with Recruiting Realities and College Athletics Education? Schedule your FREE Discovery Call to discuss bringing Coach Matt to speak: Schedule FREE Speaker Discovery Call
📚 Do you want to handle your college recruiting on your own but would like a plan to follow? Click HERE to get your copy of the Significant Recruiting Playbook and your Sport Specific Recruit's Journal for baseball, basketball, soccer, softball and volleyball.
📺 Do you wish their was an inexpensive, simple step-by-step recruiting class series you could follow? Click HERE to get full access to the Significant Recruiting Launchpad.
From the publisher's feed
🎙 Leadership. Coaching. The Work That Actually Matters.
Significant Coaching with Matt Rogers is a weekly podcast focused on the craft of coaching, the…
Hosted by former Head College Coach and Athletic Director, Matt Rogers—who has led multiple teams to the NCAA National Tournament and helped over 4,000 student-athletes achieve their dream of playing their sport in college—the show features honest conversations with coaches, athletic leaders, and professionals building teams and coaching individuals the right way.
Matt is a national motivational speaker and also consults with small colleges across the country, creating significant recruiting, retention, and growth strategies for athletic departments navigating a rapidly changing landscape. He is also the author of Significant Recruiting: The Playbook for Prospective College Athletes and the companion Recruit’s Journal Series for baseball, basketball, soccer, softball, and volleyball.
This isn’t a highlight reel or a hot-take show -- It’s a behind-the-scenes look at how championship programs are built—and how strong, confident, and healthy athletes become strong, confident adults.
Every week:
🎥 You can now watch the video version of every episode on YouTube:
https://www.youtube.com/@CoachMattRogers
🌐 Learn more at coachmattrogers.com
📍 New episodes every Monday and Friday

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