Ever wondered how a multifaceted business navigates the turbulent waters of marketing, recruitment, and labour hire without losing its identity? Hop on board as we journey through the evolution of Cemoh, a company that has overcome these challenges and emerged with a crystal-clear brand strategy. Over an 18-month period, Cemoh grappled with a mixed bag of messaging that left their audience puzzled about their actual services. This episode offers an unfiltered look at their struggle and their triumph in successfully dividing their business into three distinct brands.

A highlight of this narration is the ingenious use of the acronym 'Cemoh' (phonetically spelled for 'Chief Marketing Officer') which they adopted as a brand name and secured a rare five-letter .com domain. This name holds tremendous potential for their future endeavors, including the development of an AI marketing companion. So, sit back and enjoy this enlightening conversation that promises a valuable insight into Cemoh's journey - the highs, the lows, and their innovative approach to branding and marketing.

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