On today’s show we have a slight variation from our normal pattern of trajectory but one I feel you will gain great value from.

By looking into the world of a successful business we can often bring back great ideas for our own game or our own life

Often it is by looking outside the obvious areas that we can gain the most insight.

Today’s themes will resonate with existing Brain Booster principles

 

We have with us Simon Wordsworth from the 59 Club

 

The 59club was established in 2007, and is now a market leader in providing bespoke mystery shopper performance measurement programmes for the Golf, Leisure, Spa, Events, F&B and Hotel Industries.

As the founder of the company, Simon Wordsworth, has a wealth of experience having worked in the sector for many years at one of the worlds' most renowned Golf and Leisure resorts. At the heart of the operation is an established and dedicated team of professionals who all bring a vast amount of experience from the Golf, Leisure & Events industry, most of which who worked at Senior Management or Directorship level.

The ultimate objective of 59club is to provide venues with a valuable management tool to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. The end result being a boost to customer satisfaction, revenues and profits.

A recent study showed that nearly 90% of customers are dissatisfied with the levels of service they receive in the Golf & Leisure industries. Further statistics indicate that most of these customers would gladly pay to play or join another golf/leisure club that provided better levels of customer service, even if the facilities were not as good.

 

In our time together we discussed the vital need to experience

 

Quality feedback

 

Asking the right questions

 

Being open to learning

 

Having the courage to go in a different direction than the existing norm

 

Taking the right actions on a daily basis

 

This is a thought provoking session that will really get you to consider how you as an individual can use the right kind of feedback to improve

 

To find out more about Simon and the 59 Club go to

www.59club.com

 

To pick up your copy of the ‘Lost Art of Playing Golf’ go to www.thelostartofgolf.com

 

To become a Mind Factor coach by joining our LIVE FEED from Manchester

Go to www.themindfactor.com