In this episode of the Venue RX podcast, our host Jonathan Aymin, emphasizes the importance of simplifying and focusing on a few things that can be done really well, especially when starting a business. He uses examples from the restaurant industry to illustrate the concept and shares his own experience of starting a venue management business. Jonathan advises focusing on the few things that can be done really well and building the business on that foundation before diversifying. He also warns against the temptation to add too much technology too soon and emphasizes the importance of understanding one's business process before adding technology or employees.