E843: You can drive all the traffic in the world… but if your website doesn't convert, it doesn't matter.

I break down real stories from marketers who saw massive jumps in performance - sometimes over 400% more conversions - just by making simple website changes.

From rewriting headlines and removing drop downs to changing button colors (the legendary "Big Orange Button"), these are the conversion rate optimization (CRO) lessons that actually work.

Whether you run an e-commerce store, SaaS site, or personal brand, this will give you actionable ways to turn more visitors into customers - without needing more traffic.

What You'll Learn: - The A/B tests that created 400%+ conversion lifts - Why dumbing down your copy can dramatically increase sales - How small UX tweaks (like dropdowns vs swatches) impact performance - The truth behind the "Big Orange Button" - The fastest way to fix your landing pages today

⭐️ What is the biggest jump in website performance you've ever seen from a single A/B test? - https://www.reddit.com/r/marketing/comments/18ia0cx/what_is_the_biggest_jump_in_website_performance/

⭐️ Accordions do worse in SEO (experiment 18) - https://seosherpa.com/seo-experiments/

⭐️ The Big Orange Button (BOB): Lessons Beyond Color - https://www.linkedin.com/pulse/big-orange-button-bob-lessons-beyond-color-kyendereta-chantelle--tncff/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Conversion Rate Optimization 00:53 Real-World A/B Testing Success Stories 01:33 Page Title Optimization Tips 02:37 Simplifying Language for Better Conversions 05:04 E-commerce Conversion Rate Optimization Insights 07:30 The Big Orange Button (BOB) Myth 11:07 Email Marketing Tip: Red Emoji 11:38 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#conversionrateoptimization #ecommerce #searchengineoptimization #digitalmarketing