On this episode of WedPro Business Solutions, host Kristina Stubblefield dives into the topic of content creation for wedding professionals. With a focus on being visible online and differentiating from competitors, Kristina shares her secret method for generating content ideas. As she discusses the struggles many in the industry face when it comes to figuring out what to post, she encourages listeners to jot down ideas and conversations as bullet points for content creation. Kristina emphasizes the advantage that wedding professionals have in terms of readily available content sources, such as meetings with engaged couples, vendor discussions, and events. 

Offering practical advice on note-taking and exploring popular topics, Kristina provides strategies for building a stronger connection with potential clients through engaging and resonating content. She addresses common challenges like overthinking and perfectionism, encouraging listeners to embrace "messy action" and utilize available software and tools to transform ideas into content for various formats. By establishing a deeper connection with clients and utilizing popular topics effectively, wedding professionals can attract the right audience and book more events. Tune in to this episode to gain valuable insights and inspiration for your content creation journey.

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Join Kristina Stubblefield and her special guests, Kacie Bryant and John Crespo, as they delve into the secrets of building a strong foundation for your business from day one. They emphasize the power of thorough research, getting the necessary licenses and registrations, and creating an effective brand. Discover the value of surrounding yourself with the right team and seeking guidance from experienced mentors or coaches. By following these steps, you can steer clear of costly mistakes and position yourself for long-term success. Don't miss these key takeaways:

1. Dive into detailed research to understand the industry, regulations, and costs before starting your business.
2. Lay a solid foundation by obtaining the proper licenses and registrations.
3. Invest in professional branding to save time and money down the road.
4. Build your business as if you're planning to sell it, ensuring a strong foundation and fostering goodwill.
5. Connect with the right people, mentors, and friends to set yourself up for success.

Join My Free Facebook Group for Wedding Professionals:
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Learn more about Kacie Bryant & John Crespo at The Business Project:
https://www.thebusinessproject.com/

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Wedding vendors looking to grow their businesses and stay ahead in the competitive market should consider attending industry conferences. The power of networking is one of the most significant advantages of attending these conferences, as it allows vendors to connect with fellow professionals and create alliances and partnerships. Attending conferences also helps vendors stay updated on industry trends, learn from industry experts, and enhance their skills and processes. Additionally, some conferences offer opportunities to showcase brands and generate leads. Investing in oneself and attending conferences can lead to personal and professional growth in the wedding industry.

Upcoming wedding business events:

2023

October 29th – November 2nd
ABC World of Weddings Annual Conference
La Concha Resort
Condado, San Juan, Puerto Rico
https://www.abcweddingplanners.com/2023worldofweddings

November 6th – November 8th
Wedding MBA 2023
Las Vegas Convention Center
Las Vegas, NV
https://www.weddingmba.com/

 
2024

June 3rd – 5th
The Wedding Pro CEO Summit
The Line Hotel
Austin, TX
https://brandeegaar.com/summit

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Are you a wedding vendor constantly juggling client demands, deadlines, and high-stakes events? Do you find it challenging to make time for yourself amidst the whirlwind of weddings and events? Well, buckle up, because on this episode of WedPro Business Solutions, host Kristina Stubblefield is about to drop some truth bombs about the importance of self-care for wedding professionals! Kristina knows firsthand the pressures and stresses that come with creating unforgettable moments for clients. She's been there, feeling torn between her passion for serving others and neglecting her own well-being. But today, she's here to reveal a secret that will revolutionize your approach to work and life: taking care of yourself is the key to taking care of others!

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Wedding vendors can connect with engaged couples and promote their services effectively on YouTube, which has billions of active users each month. In this episode, Kristina Stubblefield highlights the importance of utilizing YouTube in marketing efforts, emphasizing the need for a clear purpose when creating a YouTube channel and developing a content strategy that includes consistent posting. To optimize videos for increased reach and website traffic, vendors should make their videos public and use keyword research tools like Google Keyword Planner and TubeBuddy. The videos should be engaging and position the vendor as an authority in the industry. Repurposing video content for other platforms, such as a website or social media, is also encouraged. Collaboration with other wedding vendors and engaging with the audience by responding to comments, thanking viewers for their feedback, and encouraging subscriptions, likes, and shares can help expand reach and build credibility within the industry. Monitoring analytics and adjusting content strategy based on audience demographics, watch time, and engagement level is also important. In summary, YouTube is the second largest search engine and should not be left out of a wedding vendor's marketing strategy as engaged couples use this platform to find inspiration, information, research, and discover vendors for their special day. 

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Schedule a free discovery call with Kristina: https://wedprosolutions.com/coaching%2Fconsulting

Resources: https://wedprosolutions.com/resources

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In this episode, Kristina Stubblefield discusses vendor relationship marketing and how wedding vendors can implement it effectively. She highlights that vendor relationship marketing is a crucial aspect of the wedding industry that is often overlooked. By identifying ideal vendor partners, building and maintaining relationships, and collaborating effectively, wedding vendors can tap into a network of support, referrals, and growth opportunities. 

Kristina's insights and tips provide valuable guidance for vendors seeking to strengthen their connections with other professionals in the industry. Continuing education and networking, keeping lines of communication and support open, and working together as a team are all effective strategies for building strong vendor relationships. By fostering these relationships, vendors can not only help engaged couples but also contribute to the growth and success of the wedding industry. As Kristina notes, even small amounts of time invested in cultivating relationships can pay off in the long run. 

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In this episode of WedPro Business Solutions, host Kristina Stubblefield shares insights from her recent conversations with engaged couples at a wedding show in Louisville, Kentucky. She discusses the importance of short form video in connecting with engaged couples, and how it is becoming increasingly important for wedding vendors to have a strong presence on platforms like TikTok and YouTube. She shares insights from her conversations with engaged couples about their research habits and the channels they use to find vendors, and emphasizes the importance of being authentic and true to oneself in creating content that resonates with potential clients.

Kristina reminds wedding vendors to be present on the channels where their clients are spending their time, including Google, TikTok, and YouTube. As the wedding industry continues to evolve, it is crucial for businesses to adapt and embrace new technologies and platforms in order to stay visible to their ideal clients. 

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In this episode of WedPro Business Solutions, host Kristina Stubblefield shares her expertise on the tools and techniques she uses for short-form video content creation. Kristina is an experienced entrepreneur and business owner who has a passion for helping others develop their marketing strategy which includes video content. With her IT background and marketing expertise, she has developed a deep understanding of the importance of video in marketing and branding. Kristina provides a list of free or low-cost software tools and resources for creating video content, including Splice, InShot, Descript, CapCut, SnapTik, TikDownload, and Story Cutter. She also recommends using AI tools like Chat GPT and Jasper.ai for generating video ideas and organizing content. Additionally, Kristina suggests using Google Keep or your favorite note app for jotting down ideas and LastPass for securely sharing usernames and passwords with team members. She encourages entrepreneurs and business owners to not get hung up on producing content every day and to instead focus on creating quality content that resonates with their target audience. Overall, Kristina tips and tools provide a helpful guide for anyone looking to enhance their short form video content creation.

Software/Apps mentioned in episode:

- Splice app
 - InShot app
 - Descript 
 - CapCut app
 - SnapTik app

-TikDownload app
 - Story Cutter app
 - Chat GPT 
 - Jasper.ai 
 - LastPass

For links to these softwares/apps and additional tools, click here 

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In this episode of WedPro Business Solutions, Kristina Stubblefield explores the significance of setting goals in the wedding industry. With a focus on planning ahead and being proactive, she highlights the unique nature of the industry and provides valuable insights on making adjustments to pricing and packages based on inquiries, leads, and booked events.

The Importance of Early Planning:

• Kristina emphasizes that setting goals early in the year enables wedding professionals to stay ahead of the game and achieve their desired outcomes.
• By planning ahead, businesses can avoid unnecessary stress and seize opportunities that arise throughout the year.
• The wedding industry's long lead times for bookings make it crucial to make necessary adjustments in pricing and packages in a timely manner.

Reflecting on Past Achievements:

• Kristina stresses the significance of reflecting on past achievements to gain insights and keep track of progress toward goals.
• Identifying successes and areas for improvement helps professionals stay motivated and develop strategies for future growth.

Setting SMART Goals:

• Kristina emphasizes the need to set SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) for effective planning.
• Breaking down goals into actionable steps helps professionals focus on achievable targets and measure their progress accurately.

Celebrating Success:

• Kristina highlights the importance of celebrating milestones along the way.
• Recognizing and rewarding accomplishments not only boosts morale but also provides motivation to keep striving for success.

Making Adjustments and Staying Focused:

• Kristina advises to review progress regularly and make adjustments if needed.
• Staying focused on overall goals while being flexible enough to adapt to changing circumstances is key.

Setting goals in the wedding industry is essential for success. By planning early, reflecting on past achievements, setting SMART goals, celebrating milestones, and staying focused, wedding professionals can navigate the challenges of the industry and make informed decisions to achieve their desired outcomes. Start your goal-setting journey now and pave the way for a thriving and fulfilling business in the wedding industry.

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In this episode, Kristina Stubblefield dives into the benefits of incorporating technology into business and how it can revolutionize operations. With her background in IT and marketing, Kristina shares her expertise in helping businesses implement systems and processes to save time, energy, and money. She addresses reservations people may have about using software or tools and emphasizes that technology doesn't have to completely change the business.

Importance of Embracing Technology 

• Kristina emphasizes the importance of embracing technology in managing a business and the positive impact it can have on efficiency and productivity.
• She discusses the need to open up to using technology for managing client data, leads, and inquiries, and how it can streamline communication.

Selecting the Right Tools

• Kristina encourages business owners to seek help in choosing and setting up the right software or tools for their specific business needs.
• She shares her IT background and how it can assist businesses in implementing technology to save time, energy, and money.

Enhancing Efficiency in Wedding Planning Businesses 

• Kristina focuses on the importance of using technology to improve efficiency and convenience in wedding businesses.
• Kristina emphasizes the benefits of using a CRM or all-in-one business software to manage your wedding business and discusses how implementing such software can improve communication, increase revenue, and save time for wedding professionals.
• Kristina mentions digitals contract, online payments and online booking systems.

Social Media Scheduling and Online Presence 

• The conversation explores the significance of using social media scheduling tools to maintain a strong online presence.
• Kristina highlights the time-saving aspect and the importance of adapting to changes in the digital landscape.

In conclusion, Kristina emphasizes the need for wedding professionals and business owners to embrace technology to enhance efficiency, convenience, and growth. From digital contracts and CRM systems to social media scheduling tools and online booking software, implementing technology can make a significant impact on the way businesses operate. By starting with one tool at a time and finding the right fit, business owners can revolutionize their operations and achieve their goals.

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