If you're not on TikTok, you're missing out on the highest social media engagement rates per post and the chance to be found by engaged couples who are using the platform to do their research for wedding professionals. Short form video allows for creativity and visibility! 

I’m discussing the mind-blowing TikTok statistics you can not ignore!

Here's a breakdown of what is covered:
[00:00:02] - It’s not just a dancing or lip-syncing platform
[00:01:36] - Facts and figures that blow people away
[00:04:14] - Wedding talk and #weddingtok 
[00:12:39] - Don’t miss the opportunities for brand awareness and visibility

Show Notes:
"I'm not one that immediately hops on a bandwagon and shares with all my clients, oh, you should do this. And it really took me a little while to experience it on my own and with my coaches, to open my eyes on the benefits of on this platform”

In this episode, you will learn the following:
1. TikTok has high engagement rates per post, meaning that your content is more likely to be seen and interacted with on this platform than on others.
2. TikTok is being used by more and more people for wedding research, so if you're not on the platform, you could be missing out on potential customers.
3. There are strategies you can use to make your TikTok content more visible, even if you're not a dancing chicken on screen.    

Resources:
Visit www.kristinastubblefield.com for upcoming workshops.

Chapter Summaries:
[00:00:02] - Kristina Stubblefield is talking about TikTok in today's episode of WedPro business Solutions. She didn't start off being a fan of TikTok, being in the digital marketing space and living through many digital ages. Now she's convinced by her own experience and working with her own coaches.

[00:01:36] - TikTok has over 1 billion monthly active users. It's been installed 3 billion times. 167,000,000 Tik tok videos are watched in an internet minute. It has the highest social media engagement rates per post. This is good news for wedding professionals.

[00:04:14] - TikTok is a social media app that is centered around short form video. #weddingtok has over two 4 billion views. Wedding professionals are using TikTok to share tips, inspiration and best practices. It's a trend that is not going to change in the future. TikTok is a useful tool for business owners looking for ideas for their marketing strategy. The first step is signing up for an account and browsing the platform. Next, make sure your profile is filled out and narrow down your messaging. Make sure you connect your Instagram account to your TikTok account.

[00:12:39] - Kristina Stubblefield explains the importance of having a TikTok account and how to use it as part of your marketing strategy. Engaged couples are using TikTok to do their research and find wedding professionals. Kristina is doing some in person classes in the Louisville, Kentucky and Southern Indiana area.

Connect with Me:
Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

I had so many people ask me about systems and processes. So I want to just take a few minutes on this episode to really explain it. Most people don't realize I have an IT and marketing background. And I say to people that I specialize in systems and processes as well as online visibility, content creation, they kind of look a little puzzled. So I found a really good explanation that I like, and that is a system is the core element that you want to have or implement in your business. It's something that helps your business run. The processes are the things you do in order to make this system work most efficiently.

In this episode, you will learn the following:
1. How systems and processes can help streamline your workflow and save you time and money
2. How to document your own business processes in order to analyze and improve them
3. How automating certain business processes can free up time and energy

"You use systems and processes to run your business more smoothly."

Resources:
Click here to access my resources mentioned in this episode.

Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/

Chapter Summary:

[00:00:02] - Kristina Stubblefield explains the difference between systems and processes on this episode of WedPro Business Solutions. 

[00:03:18] She explains how to write down the steps you have for onboarding a new client and how to make it easier to work with a client. It took her a long time to get to where she has core systems that she uses and documented processes for different services. 

[00:07:26] A business owner needs to figure out the main steps in his or her business that have to be done and how they can be streamlined. Most of the time, people that he or she works with, over half of the steps can be combined and or automated automation can save time and money. 

[00:08:13] Kristina explains to her clients how to improve their business processes. She explains to them how to document their processes and how to fine tune them to save time and money. 

[00:18:32] Kristina encourages her clients to join the Facebook group to get feedback on this episode and explain the processes. Start documenting and I cannot wait to hear how it's going.

Connect with Me:
Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

Loved this episode? Click here to leave me a rating and review! 

Do you want to learn how to set boundaries and expectations with clients without feeling guilty? In this episode, I'm sharing a solution of using an auto responder.

"When we start to see results, we're like, oh, wait a second, what else can I do?"

In this episode, I'm ready to share one hack that you can start using immediately to help you with boundaries and setting the expectations. Now, you may be thinking to yourself, what is she talking about? Well, it's something that everyone should have access to with their current email. I'm talking about auto responder and sharing a tool I use for more focus called Boomerang.

In this episode, you will learn the following:
1. How an autoresponder can help you with boundaries and setting expectations
2. How I use Boomerang for Gmail to pause your inbox and better focus on what you're doing

Resources:
Click here to access my resources mentioned in this episode.

Chapter Summaries:
[00:00:02] - Boomerang is an auto-responder for Gmail that Kristina uses to help her with setting boundaries and managing expectations. Boomerang is an email app that stops the inbox and allows you to focus on what you're doing. You can setup an autoresponder for all emails while your inbox is paused.

[00:11:30] - Kristina shares another productivity tip of using do not disturb on your phone. This eliminates constant interruptions including calls and notifications. It's been a help to cut down on the number of times she picks up her phone.

Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/

Connect with Me:
Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

Loved this episode? Click here to leave me a rating and review! 

Do you feel like you're spinning your wheels when it comes to marketing your wedding business? You're not alone. Many wedding professionals have been told to do things that just don't work, and it can be frustrating. If you're ready to learn how to market your business effectively tune into this episode to learn: 

1. The importance of target market research in order to simplify marketing efforts
 2. How to create a marketing message that resonates with your target audience
 3. The value of utilizing technology and social media in marketing

It's so easy to overcomplicate marketing today, but if we're going to be successful, we need to find ways to simplify it. One of the very first fundamentals of marketing is target audience. And I can tell you from working with many wedding professionals, when I have even a brief conversation about target audience, most of the time they just say "engaged people." But not everybody that's engaged is going to be an ideal client for you.
 
Chapter Summaries:
[00:00:01] - Tim Fitzpatrick of Rialto is a marketing marketing coach and consultant. It's easy to overcomplicate marketing today. So if we want to be successful, we need to find ways to simplify it.

[00:00:54] - Tim explains how to narrow your target audience and focus on your ideal clients. He suggests asking yourself three questions to find out who is your ideal client. Psychographics is when We Get Into People's heads and Find Out Who they are and what they Are looking for, it Gives us an idea of who These people are. So that If I Just Handed That Piece Of Paper To somebody, they Would Go, oh, I know somebody You Should talk To.

[00:06:49] - In the wedding industry. People are overwhelmed, and there's no better time to funnel down and hone in on your exact ideal. Client life and business are so much better when you know exactly who you intend to work with.

[00:09:17] - Once you understand who you want to work with, you can create a list of potential clients. Then you can focus on how to communicate what you do. Less is More when it comes to marketing, people talk too much about themselves in their marketing messages. People don't need to know about all the details. They just want to go to their wedding and enjoy it. People are leery about technology and automations.
 
[00:21:47] - Kristina advises business owners to have their own onboarding process. She also advises them to listen to their clients, the wording that they're looking for, to describe their products or services to use for other people to buy them.

Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/

Connect with My Guest:
Tim Fitzpatrick, Rialto Marketing
Click here for more information
Resource: growthmarketingplan.com 

Connect with Me:
Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

Loved this episode?

Are you a wedding professional looking for more marketing opportunities? In this episode, I'm sharing strategies on how to market yourself before, during, and after a wedding show!
You will learn:
1. What opportunities are there for marketing and promotion leading up to, during, and after a wedding show?
 2. What are some tips for making the most of a wedding show, including maximizing content opportunities?
 3. How can you stay top of mind with potential clients after a wedding show, even if they're not ready to book your services yet?
 
 "The key is follow up. Staying top of mind."

I was just at a wedding show and I realized there are so many opportunities for marketing leading up to the show and after. I encourage anyone participating in a wedding show to take advantage of the opportunities to market their business before and after the show. You can use social media platforms like TikTok and Instagram to promote that you're going to be at a show and also to post about your experience at the show. It's also important to collect email addresses so you can send a follow up email blast after the show with information about your business. And finally, don't forget to stay top of mind by posting regularly on social media and sending out quarterly or monthly newsletters.

Resources:
Email Marketing - Click here to access my resources mentioned in this episode.

 
Chapter Summaries:
[00:01:04] - If you are participating in a wedding show, you need to promote that you're going to be at the upcoming show. You could send an email blast to your database with the details of the show and a video message.

[00:03:50] - On the show day, wedding pros should get set up as quickly as possible. They should use the opportunity to take pictures, videos, maybe selfies and videos of their booth. They can also do videos of themselves to use on their social media into the future. If they work with other vendors, they should take a selfie with them and tag them.

[00:05:30] - Kristina shares some tips on how to promote your business at a wedding show. Before the show, put up a story on social media platforms and tag the location of the event. Send a follow-up email to the list of the attendees. After you send an email, make sure you have plenty of content that you can use for a few days, a few weeks, or even a few months down the road to build a content library. Follow up is key for a successful marketing strategy. Follow-up is a good way to build relationships and trust.

Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/

Connect with Me:
Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

Loved this episode? Click here to leave me a rating and review! 

If you're a wedding professional looking for ways to increase your visibility online, then this episode is for you.  This episode goes through the free solution, Google My Business that can help get you the results you're looking for.

"I firmly believe you should have a process in place to follow for better consistency."

I'm Kristina Stubblefield and in this episode of my podcast, I'm talking about one of my favorite topics - Google My Business. I love Google My Business because it is a powerful tool that is free to use. With Google My Business, you can post right inside your listing on the first page of Google. This is important because 90% of searches are done on Google. Your post will show up right in the Google Knowledge Panel, which is on the right hand side when you do a Google search. This is a powerful tool because when you have things going on with your business, you have a new product, a new service, or a new video, you want that information to be easily accessible to potential customers. The best part is that it doesn't cost you anything to.

In this episode, you will learn the following:
1. The importance of having a Google My Business profile for visibility, and how to set one up if you don't already have one.
2. The importance of consistency and posting at least once a week on your profile.
3. The importance of photos and videos on your profile, and how often to update them.


Resources:
Click here for the Google My Business Checklist

Chapter Summaries:
1) In this episode of Web Pro Business Solutions, Kristina Stubblefield explains how to create a Google My Business profile to increase visibility for your business. It's free and it's easy to create. Consistency is key with social media platforms like Facebook, Instagram, Pinterest and Twitter. Google. My business is a powerful tool. It's the number one search engine, and 90% of searches are good. It doesn't cost you to be on it if you don't have one. You can go through the steps to set up an account.

2) Most Google my business accounts will have an option to verify their account by text message or email. Wedding professionals need to update their profile regularly to keep it up to date with their business. Google is the number one search engine and 90% of the searches are done there.

3) Kristina has put together a cheat sheet of the important things to make sure your Google My Business profile has and you can get that information in the show notes or below this video. Make sure you're in Kristina's free Facebook group and get a link to join.

Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/

Connect with Me:
Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

Loved this episode? Click here to leave me a rating and review! 

The weekly WedPro Business Solutions Podcast offers systems and process solutions as well as marketing tips to increase your visibility in the digital space, so you scale your wedding business and see a higher return on your investment. For over 16 years, Podcast Host, Kristina Stubblefield has served as a marketing strategist and business coach. She was also once a wedding vendor. In these easily digestible and informative podcast episodes, Kristina will provide business solutions and marketing information that can be immediately implemented to make an impact on your business.

Connect with Kristina Stubblefield:
Website: www.kristinastubblefield.com
Facebook: https://www.facebook.com/kristinastubblefieldpage
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/