The latest Coach concept could change the way you work forever. Are you a Simplifier or a Multiplier? Entrepreneurs will naturally engage with one role or the other. In this episode, Dan and Gord explain how choosing your side leads to an awesome structure to your podcast. Gord pulls back the curtain to show how the best radio programs spend their time and how to carry this strategy into a killer performance. Dan shares how his concept can apply to any relationship, and how the biggest brands on earth figured it out to beat the competition.