Small business owners encounter multiple difficulties when it comes to making wise financial decisions. Limited resources, lack of expertise, and time constraints can often restrict their ability to make informed choices that can enhance the financial well-being and success of their businesses. But Danielle Hendon of 4 Corners CFO is on a mission to change that.

Danielle helps business owners earn their deserved income and increase their profits annually by helping them understand their finances and the reasons behind their fluctuations. With over ten years of experience in corporate finance and accounting from her time at LINN Energy/Riviera Resources, UHY Advisors, and Devon Energy, she offers small businesses tailored financial guidance that aligns with their budget and requirements.


In this episode, we discuss:

• Strategies for improving operational profit
• The role of CFOs in small business success
• How small businesses can benefit from thinking like the big ones
• The value of non-revenue-generating roles for scaling your business

Learn more about Danielle:

• Danielle Hendon on LinkedIn
• 4 Corners CFO Website
  
  

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• Personiv on LinkedIn
• Personiv on Facebook
• Personiv on Twitter
  
  

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Instructions on how to follow, rate, and review CFO Weekly are here.Episode resources:

• Personiv's Website
• Personiv on LinkedIn
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• Personiv on Twitter
  
  

If you enjoyed this episode, then please either:

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Instructions on following, rating, and reviewing CFO Weekly are here.
Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

Check out some of our most recent episodes:

• Driving Value Beyond Finance with Tom McDermott
• Why CFOs Are the Chief Everything Officers with Claire Bramley
• Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
• NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
• What Lights You Up? with Jordan Grumet
• Become a Lean Six Sigma Master Black Belt with William Washington
  
  

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