On this episode of Simply Money presented by Allworth Financial, Bob and Brian go inside the mind of the millionaire. They reveal why wealth isn’t just about what you invest in—it’s about how you think about money. From panic-selling to playing the long game, they break down how successful families approach risk differently. You’ll hear why a comprehensive financial plan beats a bucket of investments every time, how tools like direct indexing and tax-loss harvesting can turn market drops into opportunities, and why emotional decisions can cost you hundreds of thousands. Plus, a word of caution to Cincinnati investors holding too much company stock—yes, we’re talking about P&G.

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