Simply Trade

Host: Lalo Solorzano

The Advanced Topics in Customs Compliance Conference (ATCC) is back for 2027—and if past years are any indication, waiting to register could mean missing out.

In this episode of Simply Trade, Lalo Solorzano welcomes Cindy De Leon and Guillermo De Leon to preview the 2027 ATCC, taking place February 3–5 in Houston. They explain what makes ATCC different from a typical trade conference: advanced education designed specifically for experienced importers, exporters, and customs brokerage professionals, paired with access to seasoned practitioners and true peer-to-peer networking.

Cindy previews two optional masterclass-style workshops covering Foreign-Trade Zones and human-verified customs audits, including why technology and AI can help identify compliance risks but shouldn't replace experienced human judgment. The conversation also explores ATCC's selective approach to speakers and sponsors, the value of keeping industry experts engaged throughout the conference, and several new additions for 2027.

Plus, hear what's planned for the Thursday-night “Unmasking Innovation” celebration—and why attendees should register and reserve their hotel rooms early.

The 2027 Advanced Topics in Customs Compliance Conference is designed for experienced trade professionals looking to move beyond introductory customs and compliance education.

The general conference begins Wednesday, February 3, 2027 at 1:00 p.m. and concludes Friday, February 5 at 1:00 p.m. in Houston. Optional intensive workshops begin Wednesday morning at 9:00 a.m., while a new Connections Reception on Tuesday evening will give first-time attendees, sponsors, and speakers another opportunity to meet before the main conference begins.

Two optional workshops take center stage this year. “Zone Mastery” will explore today's Foreign-Trade Zone environment, including tariff policy, compliance risks, and potential savings. A second audit-focused masterclass will examine how data analytics and ACE data can identify risk while emphasizing the importance of human-verified auditing.

Cindy stresses that automated flags and algorithms can identify potential problems, but they don't automatically equal compliance findings. Experienced professionals still need to interpret the data, conduct meaningful audits, and understand the circumstances behind the numbers.

ATCC also emphasizes “power networking.” Speakers and sponsors are expected to actively engage with attendees rather than simply appear for a presentation or exhibit.

The 2027 conference will culminate in an elegant masquerade-inspired “Unmasking Innovation” celebration, followed by an after-party featuring Chicago's DJ Victor R.

Registration is limited to 600 attendees, and the previous conference filled before early-bird registration ended.

• ATCC 2027 runs February 3–5, 2027 in Houston, with optional workshops beginning Wednesday morning and a new Connections Reception on Tuesday evening.

• The conference is intentionally advanced, targeting experienced importers, exporters, and customs brokerage professionals rather than providing introductory-level trade education.

• The 2027 workshops will dive deeply into Foreign-Trade Zones and human-verified customs audits, including the use—and limitations—of AI and automated data analysis in compliance.

• Registration is capped at 600 attendees, and previous ATCC events have reached capacity early, making early registration and hotel reservations especially important.

• Global Training Center

• Advanced Topics in Customs Compliance Conference (ATCC)

• Cindy De Leon - LinkedIn

• Guillermo De Leon - LinkedIn

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Host: Cindy Allen

There’s “Bad Blood” in North American trade—and Cindy Allen is breaking down why.

In this episode of Simply Trade: Cindy’s Version, Cindy uses Taylor Swift’s “Bad Blood” as the backdrop for a packed international trade update. At the center is the escalating U.S.-Canada trade dispute, including U.S. Section 338 duties and Canada’s planned dollar-for-dollar retaliation. With neither side appearing ready to back down, importers should prepare for continued uncertainty and potential legal challenges.

But tariffs are only part of the story.

Cindy examines concerns surrounding IEEPA tariff refunds and debt offsets, the potentially sweeping implications of the administration’s approach to “transshipment,” and evolving foreign importer-of-record requirements that could place new responsibilities on customs brokers.

She also explains growing questions around importer vetting, CBP Form 5106, CTPAT certification, and the elimination of the “flying trucks” practice affecting express carriers.

The takeaway: longstanding assumptions about country of origin, importer responsibilities, brokerage practices, and North American trade are being challenged at the same time.

• IEEPA tariff refunds, CAPE delays, and concerns about government debt offsets

• “The Great Transshipment Scam” and its potential impact on country-of-origin determinations

• New foreign importer-of-record, CTPAT, customs broker, and importer-vetting requirements

• Escalating U.S.-Canada trade tensions and potential retaliation

The centerpiece of this episode is the growing trade conflict between the United States and Canada.

Cindy discusses the imposition of Section 338 duties on certain Canadian goods at 50% and Canada’s planned dollar-for-dollar retaliation on U.S. products beginning September 8. She explains why the dispute matters beyond the immediate tariffs: it comes amid broader negotiations over the future of USMCA and alongside other policy changes that could disproportionately affect Canadian companies importing into the United States.

The episode also explores a broader shift in customs enforcement. Cindy highlights the administration’s approach to transshipment and how treating foreign components as retaining their own essential character could challenge longstanding approaches to substantial transformation and country-of-origin determinations.

For importers and customs brokers, these developments could mean significantly more data, due diligence, compliance obligations, and potential liability.

• Importers receiving IEEPA duty refunds should monitor whether disputed federal or state debts are being offset against those refunds.

• The government’s evolving interpretation of transshipment could dramatically increase the component-level information importers need to obtain and report.

• Foreign importer-of-record rules could create new CTPAT requirements and increase responsibilities and potential liability for customs brokers.

• The U.S.-Canada tariff dispute may continue escalating, with additional retaliation and legal challenges possible.

• Global Training Center

• Trade Force Multiplier

• CBP Form 5106 and importer-of-record requirements

• Customs Trade Partnership Against Terrorism (CTPAT)

• USMCA

• IEEPA tariff litigation and refund developments

• Section 338 duties and U.S.-Canada trade developments

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• Global Training Center

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Host: Lalo Solorzano & Andy Shiles

How ready would your company be if U.S. Customs and Border Protection came knocking tomorrow?

In this episode of Simply Trade, hosts Lalo Solorzano and Andy Shiles sit down with former CBP auditor Kathleen August to discuss why being “audit ready” is no longer enough. With more than 33 years of experience on the CBP side of the desk, Kathleen offers an insider’s perspective on today’s enforcement environment and explains why importers need to become truly “Customs Ready.”

The conversation covers the growing importance of CF28 responses, ACE data, internal controls, record retention, post-entry reviews, supply-chain visibility, and cross-functional communication. Kathleen also explains why having a trade compliance manual sitting on a shelf doesn’t equal an effective compliance program. Companies need procedures tailored to their operations—and executable tools that employees actually use.

From unexpected changes in entered value to country-of-origin questions, forced labor concerns, USMCA documentation, and shifting sourcing strategies, CBP has more data and analytical capability than ever before.

The message for importers is clear: know your data, know your supply chain, document your processes, and be prepared to respond before Customs asks the question.

Being audit ready is important—but Kathleen argues that today’s importers need to go further and become Customs Ready.

With CBP operating in an enforcement-focused environment, companies may encounter CF28s, questions about their supply chains, entry reviews, or other inquiries even if they are never selected for a full audit.

Kathleen explains that a strong compliance foundation starts with documented internal controls tailored specifically to the company. But documentation alone isn’t enough. Companies need “executable documents”—checklists, logs, databases, classification records, broker procedures, and other tools that turn a compliance manual into everyday action.

The discussion also highlights the importance of reviewing ACE data from CBP’s perspective. Changes in entered value, country of origin, classification, sourcing, or other entry information can create patterns that draw attention. As Kathleen puts it, Customs is like a highly capable chess opponent—and they may already be “two steps ahead.”

Importers also need visibility beyond the trade compliance department. Sales, purchasing, engineering, finance, sourcing, and leadership can all make decisions that affect customs compliance. Tooling assists, supplier changes, certificates of origin, USMCA qualification, and sourcing shifts are just a few examples.

Ultimately, becoming Customs Ready means building a system that allows the organization to identify problems, maintain records, respond to questions, and pivot quickly as tariffs and enforcement priorities change.

• Be Customs Ready, not just audit ready. A full CBP audit is only one potential compliance event. Importers also need to be prepared for CF28s, investigations, and questions about individual entries or their broader supply chain.

• Document internal controls—and actually use them. Compliance procedures should be customized to the company rather than copied from a generic manual. Pair written procedures with executable tools such as checklists, CF28 logs, databases, classification records, and broker instructions.

• Know what your ACE data says about you. CBP can identify changes and patterns across entries. Importers should review their own data for unusual shifts in value, classification, country of origin, sourcing, and other areas before those patterns generate questions.

• Understand your entire supply chain. Know who you are buying from, where products and components originate, where transformation or assembly occurs, and when suppliers or production locations change.

• Conduct post-entry reviews. Don’t assume the broker entered everything correctly. Monitoring entries can help identify errors early and, in some cases, allow companies to correct problems in real time.

• Make compliance cross-functional. Sales, purchasing, engineering, finance, sourcing, and trade compliance all affect customs outcomes. Compliance cannot operate effectively in a silo.

• Maintain accessible records. A record retention policy is only useful if the organization can quickly retrieve the documentation needed to respond to CBP.

• Be ready to pivot. Tariffs and trade requirements can change quickly. Companies need processes, expertise, and resources that allow them to adapt without sacrificing compliance.

• Global Training Center

• Kathleen August - LinkedIn

• U.S. Customs and Border Protection (CBP)

• Automated Commercial Environment (ACE)

• CBP Form 28 (CF28)

• USMCA

• Section 232 tariffs

• Foreign Trade Zones and bonded warehouses

• Enforce and Protect Act (EAPA) / antidumping enforcement

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Host: Lalo Solorzano

Canada-U.S. trade tensions are escalating again—and trade professionals on both sides of the border need to move quickly.

In this special episode of Simply Trade, host Lalo Solorzano is joined by Canadian trade expert Kim Campbell and Section 338 expert Mollie Sitkowski to break down Canada's newly announced retaliatory tariffs and what businesses should be doing before they take effect.

Kim explains Canada's dollar-for-dollar retaliation strategy, including tariff increases affecting more than a thousand tariff lines and some products potentially facing significant additional costs. She also highlights an important distinction for traders: while CUSMA/USMCA qualification may reduce the underlying duty rate, it does not exempt goods from these retaliatory tariffs.

Mollie provides the U.S. perspective, including what businesses should understand about Section 338, origin determinations, classification reviews, and the risks of changing tariff classifications simply to escape today's tariff exposure.

Beyond customs compliance, the conversation examines the growing economic consequences of the dispute—from Canadian buying behavior and tourism to cross-border businesses and supply chains.

The message for trade professionals is clear: verify your data, understand your exposure, communicate with your customs partners, and watch official government guidance closely.

Canada has announced retaliatory tariffs following the implementation of U.S. Section 338 measures. Kim Campbell and Mollie Sitkowski explain how the Canadian and U.S. measures interact, where CUSMA/USMCA does—and does not—provide relief, and what importers should review immediately.

Canada's response is designed around dollar-for-dollar retaliation. According to Kim, the new measures cover more than a thousand tariff lines and build upon earlier surtax measures, with some existing rates increasing substantially.

One particularly important point: CUSMA qualification does not eliminate Canada's retaliatory tariff. A qualifying product may receive a zero base duty rate while still being subject to the applicable retaliation rate.

Both Kim and Mollie stress the importance of reviewing tariff classifications rather than assuming historical classifications are correct.

Mollie also cautions businesses against changing classifications simply because another tariff provision currently appears more favorable. Tariff measures can change quickly, and repeated classification changes without a defensible technical basis can create additional customs risk.

For U.S. Section 338 purposes, importers should also carefully review the applicable origin rules, including USMCA marking rules for Canadian goods.

Canadian importers should determine whether an existing remission order applies to their goods. Businesses experiencing hardship or situations where goods cannot reasonably be sourced in Canada may also be able to apply for remission.

Importers should communicate proactively with their customs brokers. A broker cannot necessarily know that an importer qualifies for a remission unless the importer provides the necessary information and instructions.

The consequences extend beyond duty bills. Kim describes a strong Buy Canadian movement, reduced Canadian travel to the United States, changes in consumer purchasing, and provincial restrictions affecting U.S. alcohol sales.

The longer these disruptions continue, the greater the possibility that businesses and consumers develop new purchasing habits and supplier relationships that may not immediately reverse when tariffs disappear.

• Canada's retaliatory tariffs are designed as a dollar-for-dollar response to U.S. trade measures, with implementation scheduled for September 8 as discussed in the episode.

• CUSMA/USMCA qualification may eliminate the normal duty rate, but it does not exempt qualifying goods from Canada's retaliatory tariff.

• Importers should verify tariff classifications, product descriptions, origin determinations, and eligibility for available Canadian remission orders.

• Do not reclassify merchandise simply to escape today's tariff list. Classification must remain technically supportable, and future tariff actions could change the economics again.

• Canadian importers that qualify for remission need to communicate that information to their customs brokers so the appropriate treatment can be applied.

• Businesses should monitor official government and customs guidance closely because implementation details and tariff measures can change quickly.

• The effects of the dispute extend beyond customs duties into tourism, consumer purchasing, cross-border communities, sourcing decisions, and long-term commercial relationships.

• Global Training Center

• Finance Canada tariff and remission guidance — listeners should consult the current official Government of Canada guidance for the latest tariff lists, remission orders, and implementation details discussed in this episode.

• U.S. Customs and Border Protection guidance — monitor current official notices and implementation instructions relating to Section 338 and other applicable trade measures.

• Kim Campbell - LinkedIn

• Mollie Sitkowski - LinkedIn

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Host: Andy Shiles

The Compliance Cowboy is riding into Memphis—and there’s a lot happening in one of America’s most important logistics hubs.

Simply Trade host Andy Shiles sits down with Jennifer Amos, President of the Memphis World Trade Club and Director of Sales at Dunavant Logistics, to talk about the growth, infrastructure, innovation, and people powering the Memphis logistics community.

At the center of the conversation is Memphis World Trade Week, including the Memphis Logistics Summit on September 30 and Tech Innovation Day and the 75th anniversary of Port Night on October 1. Jennifer explains how the World Trade Club, Greater Memphis Chamber, and Epicenter Memphis are bringing established industry leaders, technology startups, carriers, beneficial cargo owners, and logistics professionals together.

Andy and Jennifer also explore why Memphis continues to matter as a distribution hub—from rail and interstate connectivity to air cargo and the Mississippi River—and why logistics careers extend far beyond warehouses and trucks.

And yes, Andy plans to show up to Port Night the way longtime Memphis trade folks might remember him: cowboy hat, boots, and all.

Memphis has long been a major transportation and distribution center, but its logistics community continues to evolve through new infrastructure, technology, talent development, and collaboration.

Jennifer Amos previews the Memphis World Trade Club’s upcoming events and explains how Memphis World Trade Week is designed to connect the different pieces of that ecosystem.

The conversation covers the September 30 Memphis Logistics Summit at the Peabody, followed on October 1 by Tech Innovation Day at Epicenter Memphis and the Memphis World Trade Club’s 75th Port Night in the Peabody’s Grand Ballroom.

Andy and Jennifer also discuss the value of face-to-face industry relationships. From monthly World Trade Club meetings to an event expected to attract logistics executives and professionals from around the world, Memphis provides opportunities to build a network—not just exchange business cards.

• Memphis remains a major logistics hub. Its combination of air cargo, Class I railroads, interstate connections, the Mississippi River, warehousing, and distribution infrastructure makes the region strategically important for freight movement.

• Memphis World Trade Week is growing. The September 30 Logistics Summit leads into an October 1 technology-focused event and the 75th anniversary of Port Night.

• Technology is changing logistics careers. The industry needs talent in IT, finance, analytics, operations, automation, technology, and other supporting disciplines—not just traditional transportation roles.

• Relationships still matter. Jennifer and Andy emphasize the value of industry organizations and in-person events for meeting decision-makers, sharing ideas, developing talent, and building long-term professional relationships.

• Global Training Center

• Memphis World Trade Club

• Memphis Logistics Summit — September 30

• Tech Innovation Day — October 1

• Memphis World Trade Club 75th Port Night — October 1

• Greater Memphis Chamber

• Epicenter Memphis

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Host: Lalo Solorzano, Andy Shiles

Customs compliance isn’t just getting more complicated—enforcement is getting smarter.

In this episode of Simply Trade, hosts Lalo Solorzano and Andy Shiles sit down with Hugo Pakula, founder of Tru Identity, to examine how technology, data, and changing enforcement priorities are reshaping the relationship between U.S. Customs and Border Protection, importers, and customs brokers.

The conversation explores a fundamental shift: being compliant may no longer be enough. Importers and brokers increasingly need to be able to demonstrate compliance through accurate data, documented controls, and processes capable of identifying risk before cargo reaches the border.

Hugo discusses why strong master data is becoming critical, how CBP's increasingly sophisticated approach to targeting changes the compliance equation, and why companies should focus less on simply processing more entries and more on building systems that balance speed, accuracy, and control.

The discussion also examines Executive Order 14411, Strengthening Customs Enforcement, and what heightened enforcement, supply-chain visibility, penalty policies, and risk-based scrutiny could mean for trade professionals.

The takeaway for leadership: compliance shouldn't be viewed only as a cost center. Done well, it can become a strategic advantage.

For years, importers could discover a problem only after a shipment reached the port and CBP intervened. Hugo argues that the better model is identifying discrepancies earlier—before they become holds, penalties, audits, or costly delays.

That requires companies to think beyond simply processing transactions. Importers and brokers need reliable master data and processes capable of examining information across shipments, products, suppliers, and supply chains.

One of Hugo's central points is that compliance now has two dimensions: doing the work correctly and being able to demonstrate that the work was done correctly.

As enforcement technology becomes more sophisticated, companies need the records, controls, and data to support their decisions. That becomes particularly important when CBP may have information about suppliers or deeper tiers of a supply chain that an importer does not immediately see.

The episode discusses Executive Order 14411, Strengthening Customs Enforcement, issued June 3, 2026. The order calls for a series of customs reforms, including heightened importer requirements, additional supply-chain disclosures, stronger enforcement measures, revised mitigation standards, and risk-based approaches to importers.

For importers and brokers, the message is clear: waiting until CBP identifies a problem is an increasingly risky strategy.

Despite all the discussion about AI and automation, Hugo argues that the industry's future also looks surprisingly familiar.

Companies still need to answer foundational questions:

• What is the product?

Clean, structured master data around those questions can make it easier to respond when tariffs, trade remedies, enforcement priorities, or other requirements change.

The episode closes with an important message for executives: compliance doesn't have to be treated purely as overhead.

Better compliance data can support impact analysis, sourcing decisions, forecasting, risk management, and more strategic relationships between importers and customs brokers. Freeing compliance professionals from constant reactive work can give them more time to deliver that strategic value.

• Being compliant isn't the finish line. Importers and brokers increasingly need to be able to demonstrate their compliance with reliable data and documented controls.

• Master data matters. Understanding product composition, manufacturers, suppliers, and other underlying attributes creates a stronger foundation for responding to changing trade requirements.

• Think proactively, not reactively. Finding a discrepancy before goods reach the border is far better than discovering it after CBP holds the cargo.

• Treat compliance as a strategic capability. Strong compliance can support better sourcing, forecasting, risk management, and business decisions—not just prevent penalties.

• Global Training Center

• Tru Identity

• Tru Identity + U.S. Customs and Border Protection

• Executive Order 14411 — Strengthening Customs Enforcement

• Hugo Pakula — LinkedIn

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Host: Cindy Allen

What if the country of origin rules trade professionals have relied on for decades were fundamentally redefined?

In this episode of Simply Trade: Cindy’s Version, Cindy Allen uses Taylor Swift’s “Tolerate It” as the backdrop for a consequential week in international trade. She begins with newly announced Section 232 duties affecting certain advanced drones, including a 100% duty rate for much of the world and different treatment for several trading partners.

But the heart of the episode is a potentially much bigger shift: the administration’s evolving approach to “transshipment” and component-level country of origin. Cindy examines an August 13 opinion column from senior trade adviser Peter Navarro and a companion White House paper, explaining why their arguments could challenge long-established substantial-transformation principles.

If this approach becomes policy, importers could face dramatically more complex reporting requirements—potentially identifying the origin, value, tariff treatment, and trade-remedy exposure of individual components inside finished products.

For trade professionals and manufacturers, Cindy’s message is clear: understanding your supply chain down to the component and raw-material level may become more important than ever.

• New Section 232 duties target certain advanced drones, with a 100% rate for much of the world and different treatment for specified trading partners.

• Additional component-level duties related to the drone action could take effect in February 2027.

• Peter Navarro’s “It Was a Great Scam While It Lasted” challenges traditional thinking around transshipment and imported components.

• A proposed shift toward component-level origin and tariff treatment could significantly change importer compliance, supply-chain visibility, and entry processes.

The central issue is a potentially fundamental change in how the United States approaches country of origin, substantial transformation, and transshipment.

Traditionally, country-of-origin determinations can recognize that foreign components incorporated into a product in another country have undergone a substantial transformation. Cindy uses the example of a Chinese-made motor incorporated into a recliner manufactured in Canada: under established origin principles, the finished chair may be considered Canadian rather than treated simply as a collection of its original components.

The administration’s emerging position, as Cindy describes it, could take a different approach—potentially requiring importers to account for certain underlying components, their countries of origin, values, and applicable tariff measures.

The practical question is where such tracing would stop. For complex products such as automobiles, would importers need to separately account for engines and transmissions? Semiconductors and electronics? Spark plugs? Raw materials?

For trade professionals, this could mean a substantial expansion of the data needed to support an import declaration and a much deeper examination of multi-tier supply chains.

Cindy connects the issue to Taylor Swift’s “Tolerate It”: the trade community is watching major policy changes unfold while trying to understand how established trade practices may be transformed.

• Country-of-origin rules and the substantial-transformation standard could become a major focus of future trade policy and enforcement.

• A broader definition of transshipment could create significant compliance implications for manufacturers and importers using globally sourced components.

• Importers should increasingly understand their products beyond the finished-good level, including component origin, value, and potentially raw-material sourcing.

• Technology and supply-chain data providers may become even more critical if future requirements demand deeper component-level reporting and tariff analysis.

• Global Training Center

• Trade Force Multiplier

• Peter Navarro — “It Was a Great Scam While It Lasted” (New York Times opinion column, August 13, 2026)

• White House companion paper addressing trade, transshipment, and component-level imports

• Section 232 trade measures concerning certain advanced drones

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Host: Lalo Solorzano and Andy Shiles

The latest U.S. trade numbers are in—and they reveal an economy being reshaped by artificial intelligence, tariffs, changing supply chains, and new patterns in global commerce.

In this quarterly trade update, Lalo Solorzano and Andy Shiles welcome back trade-data expert Ken Roberts, joined by Tatiana Panzardi of WorldCity, to unpack U.S. Census Bureau trade data through the first six months of 2026.

The numbers tell a fascinating story. U.S. trade is up, Mexico is firmly positioned as the nation's leading trading partner, and Port Laredo has returned to the top among U.S. trade gateways by value. But perhaps the biggest shift is happening in technology: computer imports have surged as companies pour billions into AI infrastructure and data centers, changing rankings that were historically dominated by oil and automobiles.

At the same time, passenger-vehicle imports and exports are feeling the effects of tariffs and changing automotive policy.

Beyond the statistics, this episode asks the question that matters to trade professionals and business leaders: What do these numbers mean for your sourcing, markets, contracts, and growth strategy?

U.S. trade is undergoing a structural shift.

Ken and Tatiana walk through the latest trade data and explain how AI investment, tariffs, energy, automotive trade, and supply-chain realignment are changing which commodities, countries, and ports dominate U.S. commerce.

One of the clearest signals is the extraordinary growth in computer imports. Through the first six months of 2026, the episode reports computer imports at approximately $194.4 billion, compared with roughly $101.4 billion during the same period in 2025. Much of that growth is tied to servers and infrastructure supporting AI data centers.

Meanwhile, Mexico remains central to U.S. trade, while Taiwan, Vietnam, South Korea, and other Asian economies are becoming increasingly important within changing global supply chains.

The automotive story looks different. Passenger-vehicle imports have declined amid tariffs, while exports to several major markets have also weakened. The discussion explores what that means for specialized automotive ports and for companies navigating higher costs and shifting demand.

Ultimately, the hosts bring the data back to business strategy: understanding trade trends can help companies identify new export markets, rethink sourcing, anticipate supply-chain changes, and spot opportunities before competitors do.

• AI is rewriting the U.S. import rankings. Massive investment in servers and data-center infrastructure has pushed computers ahead of categories such as passenger vehicles and oil, illustrating how quickly AI investment is affecting physical trade flows.

• Mexico's importance continues to grow. Mexico ranks as the leading U.S. trade partner in the data discussed, including its critical role in both imports and exports, while Port Laredo has again become the nation's leading trade gateway by value.

• Supply chains continue shifting away from China. Taiwan, Vietnam, South Korea, and other Asian markets are taking increasingly prominent positions as tariffs, technology investment, and sourcing strategies reshape longstanding trade patterns.

• Trade data should be a business-development tool. Importers, exporters, executives, and small-business owners can use commodity, country, and port data to identify growing markets, sourcing opportunities, emerging demand, and potential risks.

• Global Training Center

• USTradeNumbers

• Ken Roberts on Forbes

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Host: Victoria Schneider

What do corn dogs, introverts, an Applebee’s, and international trade compliance have in common? More than you might expect.

In this candid, behind-the-scenes conversation, host Victoria Schneider sits down with Elisabeth Sherrell and ICPA co-founder Lynda Thomas for a look at the people, stories, and relationships behind the International Compliance Professionals Association (ICPA).

Lynda shares the unlikely career path that took her from nearly managing customer service for a corn dog company to a career in logistics and trade compliance. The conversation then explores a familiar truth across the industry: very few people grow up planning to work in trade. Yet today, tariffs, supply chains, forced labor, sourcing, and global commerce have become part of everyday conversation—and trade compliance professionals are more important than ever.

The group also reflects on ICPA’s beginnings, its pioneering Q&A network, the power of learning from different perspectives, and the personal legacy behind an organization built to feel as much like a family as a professional association.

It’s a funny, personal, and heartfelt look at how a niche profession created a remarkable community.

This episode explores the human side of trade compliance and the origins and evolution of ICPA. Victoria, Elisabeth, and Lynda discuss how professionals find their way into trade, why collaboration has always been central to the industry, and how ICPA grew from a simple idea—connecting people who needed better access to information—into a professional community.

The conversation also looks ahead as trade becomes increasingly visible to consumers and businesses. With tariffs, sourcing, forced labor, and supply-chain issues now part of mainstream conversations, the need for knowledgeable trade professionals—and strong professional networks—continues to grow.

Lynda recalls how ICPA’s Q&A concept began as a way to connect professionals who were independently searching for answers. Rather than treating knowledge as a competitive advantage, ICPA encouraged members to share perspectives, experiences, and solutions.

Elisabeth also reflects on carrying forward the legacy created by ICPA’s founders and preserving what makes the organization distinctive: serious education delivered within a welcoming, approachable community.

The conversation explores why networking can be challenging for the many introverts working in trade compliance. Lynda shares how relationships and professional communities can help people stretch beyond their comfort zones, while Victoria highlights the value of bringing new and younger professionals into the industry.

• Few people intentionally set out to become trade compliance professionals, but unexpected career paths can lead to rewarding, long-term opportunities in the field.

• Trade compliance has become increasingly visible as tariffs, supply chains, sourcing, and forced labor move into mainstream consumer and business conversations.

• The best answer to a compliance challenge may not be the only answer. Sharing different perspectives can help professionals develop stronger solutions.

• ICPA’s strength comes from combining professional education with a trusted network where people can learn, connect, and support one another.

• Global Training Center

• International Compliance Professionals Association (ICPA)

• Global Trade Pathways Conference

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Host: Cindy Allen

International trade compliance is getting more complicated—and the tools used to enforce it are getting smarter.

In this week’s Simply Trade update, Cindy Allen puts a trade-compliance spin on Taylor Swift’s The Tortured Poets Department and breaks down a busy week of tariff changes, forced-labor developments, enforcement activity, and technology.

Cindy examines new Section 232 developments affecting pharmaceuticals, solar-grade polysilicon and derivative products, along with proposed additions to existing copper, steel, and aluminum measures. The growing focus on derivative products means importers increasingly need visibility beyond the finished good, including components, raw materials, suppliers, pricing, origin, and potential exemptions.

She also explores CBP’s increasing reliance on AI and advanced analytics, recent duty-evasion findings, UFLPA developments, China’s countermeasures, and complications surrounding IEEPA duty refunds.

The bigger message for trade professionals: enforcement isn’t likely to disappear. As governments gain better analytical capabilities, companies need equally strong visibility into their supply chains. Technology can help uncover risk—but experienced trade professionals still have to interpret the data and make the right compliance decisions.

• New Section 232 requirements affecting solar-grade polysilicon and derivative products are adding another layer of supply-chain complexity.

• Commerce has proposed adding 14 products to existing Section 232 measures covering copper, steel, and aluminum.

• CBP’s roadmap through 2030 highlights AI, analytics, interoperability, and increasingly sophisticated enforcement capabilities.

• Forced-labor enforcement, China countermeasures, duty-evasion cases, and IEEPA refund validation issues continue to create compliance challenges.

The trade environment is moving beyond traditional questions about classification, value, and country of origin. Importers increasingly need visibility deep into their supply chains to understand the components and raw materials contained in finished products, the parties involved, applicable pricing rules, and whether exemptions apply.

At the same time, CBP is becoming more sophisticated in how it identifies risk. Advanced analytics can connect activity across suppliers and transactions that an importer may not immediately see.

For companies, that makes supply-chain visibility and technology increasingly important. AI can help organize and analyze enormous amounts of trade data, but technology alone isn't the answer. Trade professionals still need to evaluate the results, understand the regulatory context, and determine the actual compliance risk.

• Section 232 derivative-product measures mean importers may need visibility all the way down to component and raw-material levels.

• CBP’s growing use of AI and analytical tools makes deeper supply-chain connections easier for enforcement teams to identify.

• Companies should not assume heightened enforcement will disappear with future political or leadership changes.

• Trade teams should evaluate whether their existing technology provides enough visibility to identify tariff exposure, exemptions, forced-labor concerns, and supplier-level risks before regulators do.

• Global Training Center

• U.S. Customs and Border Protection (CBP)

• Section 232 tariffs and derivative-product requirements

• Uyghur Forced Labor Prevention Act (UFLPA)

• CBP Office of Field Operations 2030 roadmap

• Trade Force Multiplier

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