Today is a bit different, as I - Thea - take the seat in front of the mic alone. Join me in her home, where we send warm birthday wishes to my sister and co-founder Toni, who's soaking up the Mediterranean sun in Sicily. Experience the sights, sounds, and inspirations of Sicily through Toni’s eyes as she explores local markets, enjoys seaside celebrations, and savors the region's rich artistic heritage.

Back in Berlin, let me give you an insider's look at the latest developments at sisterMAG Patterns, from pattern testing to product highlights like 31-3.

But it's not all business today – I also share personal anecdotes, from navigating parenting challenges (no kindergarten right now) to grappling with unexpected Pinterest tech glitches. Plus, get my take on the latest trends in the fashion industry, from TikTok strategies to the enduring appeal of luxury brands.

The links of this episode

* The exhibition “Blu Sicilia”

* Restaurant Avalata in Pozzallo

* The 31-3 Figure Hugging Dress with Sleeves and Una’s version (@unasewing2021 on Instagram)

* The Glossy Fashion Podcast “Week in Review” from 26th April

* Thea’s Pinterest Profile

* Cortney’s version of the 64-4 blouse on her @s.is.for.sew account on Instagram: here and here

… and what we were wearing today:

TONI: 37-2 A-Line Dress with bow in the back

THEA: 64-4 Very wide blouse with yoke

With warmth, humor, and a touch of Sicilian charm, you’re hopefully enjoying this episode of our Audio Diary!

Yours, Toni & Thea

P.S. Be sure to catch the latest updates from the sisters and explore their sewing patterns at sisterMAGPatterns.com or connect with us on Instagram sistermagpatterns.

Hello back again in our Audio Diary. Toni shares her anticipation for a relaxing getaway to Sicily, where she plans to soak in the simplicity and beauty of Modica's Baroque towns. We also get a sneak peek into the family's charming Sicilian home and the recent renovations that await her discovery.

Back at sisterMAG Patterns, we experienced an overwhelming response to our call for pattern testers for the new 'DAPPER DARLING' collection, leading to a system shutdown due to high interest. Thea opens up about the challenges ahead, particularly with Toni being on vacation, and highlights the company's busy schedule.

Be sure to catch the latest updates from the sisters and explore their sewing patterns at sisterMAGPatterns.com or connect with us on Instagram sistermagpatterns.

The links of this episode:

* If you want to know more about our favourite region in Sicily: it is called “Val di Noto” with towns like Modica, Noto, Siracusa, Ragusa …

* Podcast “American Scandal” and “This American Life”

* The Max Mara Spring/Summer Collection and the utility (garden :D) bag – which outfit would you like to recreate? I’ll talk to Evi about the needed patterns … ;)

* The sisterMAG Patterns Safari Collection

… and what we were wearing today:

TONI: 60-5 Pleated flared skirt with wide waistband and punch needle embroidery

THEA: 66-4 Camping Blouse, a Levis jeans, 41-6 Oversized blazer without lining, 61-4 Hooded soft shell coat

As we stitch this episode to a close, we hope to leave you with some threads of inspiration. Until next time, keep your patterns adventurous and your stitches bold. Goodbye! Toni & Thea

P.S. You can also listen to the podcast on Spotify now!

April weather proofs to be unstable, thus we still have a desire for cosy patterns for every day. Toni saw some blooming wisteria this weekend and Thea is recovering from a dentist's appointment. What made us happy this week? Some lovely reels from French bloggers Valentine & Cindy of our product of the week – the 65-4 Wide Shorts with cut waistband, which we just updated with French language and some new features.

We are talking about re-grouping for the new pattern testing round, Toni’s new topic for her so-called “reading cycle” and re-watching some 90s favourite TV-Show.

Enjoy!

Links of this episode:

* The 65-4 Wide shorts with cut waistband and the Colors in the City Collection

* Valentine’s Instagram reel about her outfit with these shorts @happy_as_a_bee_

* Cindy’s Instagram reel about an outfit sewn in less than 2 hours @ledressingdecindy

* The Prada Spring/Summer collection we’re talking about

* The countryhouse that Toni & Alex visited for lilac and wisteria sightings: Park Sacrow & the Heilandskirche am Port von Sacrow

* Watching … Frasier (1993)

… and what we were wearing today:

TONI: The 46-1 Palazzo Pants with slanted pockets with the 67-1 Lapel collar blouse with French cuffs

THEA: The 41-5 High Waisted Trousers and 66-4 Camping Blouse with the 57-1 Jacket with wide shoulders painted with flowers from our cover of sisterMAG N°57

Yours, Toni & Thea

Spring has finally arrived in full swing and we are celebrating the fact with our SIX DRESSES in SIX DAYS week here. In today’s episode of our Audio Diary we go a little bit more into detail about this latest mini collection, the street style shoot we did on Sunday and the pattern testing that’s coming up. And of course there are also some book tips and a fashionable color we might have to incorporate in our wardrobe more often!

Links of this episode:

* The Six Little Dresses Collection Page on sisterMAG Patterns

* The hospital we ended up shooting on Sunday

* The 69-1 DOLCE VITA Strap Dress with headscarf

* Kate Betts: “My Paris Dream” – the book, Toni is currently reading

* The @editorialist posting on “How to Wear Butter Yellow”

… and what we were wearing today:

TONI: The last dress that will be featured on day 6 during our SIX DRESSES week: 08-1 Little dress with polo closure

THEA: Styling the 65-10 blouse with large collar and pockets with some butterbloom yellow pants and Bensimon tennis shoes

With love and creativity!

Yours, Toni and Thea from sisterMAG Patterns

After the long Easter weekend, we are welcoming you to the sisterMAG Patterns Office with a lot of inspiration and plans for the upcoming weeks. We are right now planning our new mini capsule collection of Little Black Dresses (sign up to our newsletter here to get the news right away), a small shooting with men’s fabrics used in unorthodox ways and are sharing some of our favourite books and podcast episodes at the moment.

No images of Sicily yet from our mom – but as they are renovating a bathroom it might take a while for fashionable snaps :D.

The links of this episode:

* Our April Grid on Instagram with a sneak-peek to the new dress sewing patterns launching end of the week

* The 52-3 Unlined Cotton Coat and the 60-6 Breeches

* Photographer Jaclyn Locke’s portfolio

* The Instagram Interior Challenge from kitschcanmakeyourich

* Toni’s book about the Marchesa Casati “Infinite Variety”

* Podcast Episode “How I Built This: Jo Malone”

* Fotografiska Museum in Berlin with current exhibition about Miles Aldridge

* Catwalk Show Spring/Summer from Miu Miu (Images via catwalkpictures.com)

… and what we were wearing today:

TONI: A cool business outfit with our 68-6 Knit sleeveless shirt with epaulets and pocket and the 41-7 Slim fit business trousers with pockets

THEA: A very old pencil skirt in patchwork silk – the closest pattern to this old sewing project is our 67-9 Longuette skirt without a waistband

With love and creativity, Toni & Thea

Hey there, wonderful readers! Welcome back to yet another sisterMAG Patterns Audio Diary. In this week's episode, we're diving into our fourth week of adventures, from Easter plans to creative home projects and everything in between.

Discover the product of the week, get a sneak peek into future plans, and explore the colorful landscapes of Sicily through our mom's upcoming road trip.

So grab your favorite beverage, cozy up, and tune in as we take you on another journey through sisterMAG Patterns Audio Diary.

The links of this episode:

* sisterMAG Patterns 61-8 Blouse with ruffled neckline

* New Youtube Playlist with step-by-step videos on how to sew the 14-1 Lapel Collar Blouse

* Podcast “I’d Rather Be Reading” auf Apple Podcasts

… and what we were wearing today:

TONI: A veeery old handmade corset over our 66-1 Mini skirt with crease and four pockets

THEA: The 41-3 Paperback pants with 23-6 Costume Jacket in 2 variants

With love and creativity, Toni and Thea

P.S. If you hear any background noise, that’s Thea’s little son who our colleagues were looking after while we recorded ;) – thanks for that again!

Welcome to our cozy corner of the sisterMAG Audio Diary. We're thrilled to have you join us for another episode of sisterMAG Patterns Audio Diary. This week, we're diving into the ups and downs of our daily lives, sharing insights, challenges, and moments of inspiration.

As sisters navigating the world of design and entrepreneurship together, we're excited to offer you a glimpse into our world. From launching our latest collection, "Cozy in Vanilla," to tackling the ongoing task of keeping patterns updated, we're here to share it all with you.

But it's not just about business. Whether it's sharing personal projects for Thea’s son or discussing Toni’s latest hobbies (Italian lessons, anyone?), we love bringing you into our lives and sharing the journey with you.

The links of this episode:

* Collection “Cosy in Vanilla” finally launched – you can also find the projects from our community at the bottom of this page

* Podcast Episode with Heather Kaminetsky, North American President of mytheresa.com

* Our Youtube channel sisterMAG Patterns

* Bee embroidery pattern Thea plans on using for her son’s dungarees: “The Embroidered Garden” by Kazuko Aoki

* One sneak-peek of the discussed bow that Evi designed:

… and what we were wearing today:

TONI: 05-1 Wrap skirt with embroidery (that is not yet in the shop – would you be interested in that pattern?) + 65-3 Crochet sweater with free tutorial in sisterMAG

THEA: 69-4 Jumper with inserted collar

So grab your favorite drink, get cozy, and join us on another adventure with sisterMAG Patterns Audio Diary.

With love, Toni and Thea

Welcome back to sisterMAG Patterns Audio Diary, where sisters Toni and Thea share their weekly musings, reflections, and discoveries.

In this second episode, we delve into various facets of our lives, offering insights and personal anecdotes with a new structure and some lovely links:

* What’s happening this week?

* Our biggest challenge right now

* Personal product of the week

* Quick glance at near future plans

* Getting personal – what have we read/heard/seen that was inspiring?

* What are we wearing today?

The links of this episode:

* New collection “Cosy in Vanilla” launching on Friday at www.sistermagpatterns.com

* Updated pattern of 64-3 Lapel collar blouse with pleats in the front

* Podcasts that we listened to: How I Built This, The Great Creators (Audra McDonald) & Shopify Masters (GOGO Sweaters)

* Ana Munoz Book “OPEN”

… last but not least: what we are wearing during this episode:

TONI: 67-6 Short jacket with cut sleeve, peplum look and velvet collar

THEA: 14-1 Lapel collar blouse (hacked with shoulder pads)

Hear you next week!

Toni & Thea

Introducing our new audio format featuring the two sisters, Toni and Thea! Join us weekly as we dive into the latest updates about sisterMAG Patterns, share insights into our personal lives, and explore everything from fashion to lifestyle. Tune in for a delightful blend of creativity, laughter, and sisterly banter.

LINKS of our first diary:

* First fashion spread in sisterMAG No.1: Fashion Spread

* Beautiful hotel we stayed in in Austria: Comodo Hotel

* The dress that Toni is wearing: 66-8 Eight-Panel Dress

* Estelle @madeinestel with her Six-Panel skirt: Reel on Instagram

* Toni in Milan in the 66-8 dress with a white blouse: Instagram Post

* Jacket 67-6 Rounded shoulder jacket with peplum effect from sisterMAG Patterns

* Twill Fabric from Sebastian Textiles in Pink

… last but not least: what we are wearing during this episode:

TONI: 66-8 Eight-panel dress

THEA: 09-4 Slim dress with bodice piece

See you next week!

Toni & Thea