Introductions

 

Bob Lord, Senior Vice President, Worldwide Ecosystems, IBM

 

Bias in advertising

• Let's start out talking a bit about advertising and the inherent bias that exists. Talk about how this became an issue, and just how frequently it shows up.

 

What’s being done about it?

• So, we talked about the problem, but at a high level, what are some of the things that companies can do to begin tackling the issue?

 

IBM Research and partnerships to tackle advertising bias

• IBM has gone beyond the surface on bias in advertising. Your team is looking to tackle it and has done some research on it along with kicking off a number of partnerships. Can you speak a bit to the research and partnerships and why they are important?

 

Benefits of reducing bias

• If you are successful in removing bias from advertising, what are some of the big benefits? Anything besides the obvious? How may this be applied in other AI driven challenges?

 

Wrap up and conclusion

 

Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.