Size 10½ Boots CoffeeCast

Many professionals worry about putting forward a fair fee estimate (or worse still prefer to discount) but as we discuss in this episode of the CoffeeCast, maybe some of that worry could be replaced by confidence if you take the time to really understand the value your advice provides for your clients.

In the old days people have gone into networking events and conversations with their clients and professional contacts with one intention – to push for referrals. To us this is as unattractive as it is outmoded so in this episode of the CoffeeCast we discuss what you should be doing to make your conversations more comfortable and more productive.

In the second of our January EspressoCasts (a shorter sharper CoffeeCast) Richard Fidler of HR Media shares the 3 things he thinks will shape PR during 2020 … and all in 5 minutes!

In this – the first in a series of shorter sharper CoffeeCasts in which we’ll be asking marketing experts from the professional services what they’ve got planned for 2020 – Simon Gorman of Keebles LLP outlines his top 3 marketing and business development projects for the New Year.

Although the run up to Christmas is a business development gift in terms of giving you loads of opportunities to see your clients, contacts and targets, it can easily distract you from your plan. In this episode of the CoffeeCast we look at some really easy but very practical ways you can make sure you hit the ground running BD-wise as soon as you get back to work in January.

If you’re planning (as you should be!) on adding a sector focus to your business development, our golden rule is simple – you objective needs to be to work in your industry, not just for it. With that in mind we were excited to welcome Richard Howlett (MD of Europe’s leading cryptocurrency law firm Selachii) and Pete Wood (CEO of Coinburp, a new crypto trading platform) to the CoffeeCast. Richard and Pete explain why they teamed up and the benefits their partnership will benefit the crypto world thanks to what we think is one of the most innovative and savvy sector marketing initiatives we’ve ever seen.

In the last CoffeeCast we discussed how to put more effective business development plans together so in this one we thought it may be useful to share 6 key BD tips that we’ve seen really help solicitors, accountants, barristers and patent and trade mark attorneys put their personal BD plans into action.

In this episode of the CoffeeCast we look at why solicitors, accountants, patent attorneys, barristers and architects need a business development plan, what your business development plan should cover and how to get your business development plan up and running.

Some of the lawyers and accountants we work with get a bit frustrated with social media. They see the value but don’t necessarily see the results so in this episode we chat to Richard Fidler of HR Media and Simon Gorman of Keebles LLP about what you can do with your posts on LinkedIn, Twitter and Facebook to get a bit more engagement.

Thought leadership may sound like one of those irritating marketing buzzwords but it plays a vital role in marketing any professional services firm. If you can demonstrate your own thought leadership, it will help you cement your credibility in your clients’ and your prospective clients’ eyes. So, in this episode of the CoffeeCast we’re going to discuss exactly what thought leadership means and the first steps you need to take in order to achieve it.