In this FIRST EVER live recorded episode of The Media Odyssey at MIP London, Evan and Marion dive into the evolving landscape of the content economy, the impact of streaming giants pivoting towards sports, shifts in streaming investment, and the growing influence of AVOD and FAST platforms. They also welcome Ryan Afshar (VP, Publishers & Platforms at LG Ad Solutions) for a deep dive into the FAST ecosystem and how television manufacturers like LG are reshaping the way audiences discover and consume content.

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