Skinfessional

Are you planning for the future and a possible recession? Coronavirus (Covid-19), elections year stress, and crashing markets -welcome to 2020! In this episode of Skinfessional we look back at other years that have had similar themes and talk about strategies and plans of actions that WORKED to keep us in business and profitable while the world was crashing around us. Alex gets Cybil to talk about how she rebuilt her client list after a worker strike cut her revenue by 50%, how she profited during the 2008 housing crash and recession, and how she's planning for what's going on right now.

ALL THE STUFF FROM TODAY:

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@Skinfessional

@hollaformala

@yourskinfitnessexpert

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818-473-5277‬ is our Skinfessional hotline - Have a confession? A deep burning question? A tip you’d like to share? This show exists to help you and everyone like you. You can even just drop us a line and let us know what’s cooking - you might just hear your voice on a future episode!

ABOUT:

Why make your own mistakes when you can learn from two solopreneurs on your journey to six figures? Skinfessional started from the idea that there needs to be more honesty about the real struggles, mistakes, and flat out failures that happen when you build a spa or salon business. 12-hour days? Non-existent self-care? Crazy barnacle clients? We’ve been there and lived to tell the tale. Everyone wants an overnight success, but the reality is that being an entrepreneur boils down to lessons learned and being persistent AF. Real talk. Real stories. Real solutions to get estheticians, beauty professionals, and sole proprietors to six figures and beyond without burning out. We’re pulling back the curtain and giving you an all-access pass to how this spa owner and wellness expert do it so you can too.

Grab your journal and trusty mechanical pencil (because you want to take notes) and join Cybil Solyn and Alex Ellis as we confess all our Skinfessional secrets.

Disclaimer: We are ambassadors or affiliates for many of the brands we reference on the channel. As an Amazon Associate, we earn from qualifying purchases.

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Does your small business really need as many clients as possible or are you sitting on a goldmine with your current clients? In this episode of Skinfessional Cybil gets crazy angry over the idea of "churning and burning" instead of nurturing and building the perfect client and we dig deep into the right ways to find NEW perfect clients, as well as creating products and services that keep existing unicorn clients coming back for more.

The price is right! Getting your pricing right is the key to success in business, but it can be hard. The blind anxiety and hopelessness of having to pull a number out of thin air for a new service, or the crushing weight of failure and fear when you realize you've priced something too low and can't cover your costs. Yeah, we've been there!

In this episode of Skinfessional we talk about our successes and failures with pricing (it get's a bit heated too! Take note of the Explicit on this ep!) and give you solid pricing strategies that will help you find the right price for anything every time...well at least a method to get to that price anyway. ;)

We also touch on the best ways to raise prices, how to beta test pricing, and how pricing seems to be woven into everything we do when dealing with people and money.

So go ahead and grab a comfy spot and notebook - this episode ran a little long. There was a LOT to go over!

Outrun, Outrun, Outlast, Outlast. Hit 'em quick, get out fast. We're going to fly a lot of flags half mast.

Truer words have never been spoken about how it can feel being a business owner on the brink. Let's not forget as entrepreneurs that, like the founding fathers Lin-Manuel Miranda writes about in Hamilton, we are revolutionaries often on the cusp of greatness or failure.

In today's episode of Skinfessional we rap (well we talk at least) about our love for the musical Hamilton and discuss the lessons that can be taken away from the songs and inspirations found from thinking like a revolutionary.

So grab a cup of tea (it's not all in the bay) put on your Hamilton soundtrack, and come outlast the competition with us.

Are you a perfectionist? Afraid you aren't good enough? Don't know what to do next or how to do it? In this episode of Skinfessional we talk about the seven fears holding you back from your dream income and the ways you can overcome them.

We want to hear from you!

IG @skinfessional

Alex @hollaformala

Cybil @yourskinfitnessexpert

Leave us a message on the Skinfessional voicemail: (818) 473-5277‬

It can be lonely at the top. On today’s show, we talk about the isolating nature of working for yourself, the fear of failure, how to recognize self sabotage, and why we all seem to end up crying in our cars alone.

We want to hear from you!

IG @skinfessional

Alex @hollaformala

Cybil @yourskinfitnessexpert

Leave us a message on the Skinfessional voicemail: (818) 473-5277‬

On today’s show, we’re talking about how to stop client cancellations, rescheduling solutions, and how to handle no-shows. We also give you our secret for getting clients not to cancel in the first place.

We want to hear from you!

IG @skinfessional

Alex @hollaformala

Cybil @yourskinfitnessexpert

Leave us a message on the Skinfessional voicemail: (818) 473-5277‬

Do you have a business persona? Should you be the same person at work and at home? In this episode, we're talking about what it means to have a brand persona, why you might need one, and if YOU are really your brand.

We want to hear from you!

IG @skinfessional

Alex @hollaformala

Cybil @yourskinfitnessexpert

Leave us a message on the Skinfessional voicemail: (818) 473-5277‬