In today’s episode, Mark Graham and Bobby Lehew discuss the potential pitfalls and opportunities with the company store model.

In today’s episode, Mark Graham and Bobby Lehew share Tiny Tasks for Ginormous Sales Gain.

In today’s episode, we explore the world of marketing automation. commonsku recently integrated with a marketing automation software provider called Wishpond. They make it easy for marketers to create landing pages and contests, track leads, send emails and much more. To explore how marketing automation can work for those in the promotional products industry, we sat down with Nick Steeves, Chief Product Officer at Wishpond to share with us some best practices, top hacks and tricks.

Today’s episode is part of our skucon speaker series. We kick the series off with Saul Colt, Founder and Creative Director at SAUL COLT – The Idea Integration Company. Saul’s work in the fields of experiential, word of mouth and stunt marketing is legendary.

On this episode of skucast, we look at the world of mergers and acquisitions in the promotional products industry with Jamie Watson, a Partner at Certified Marketing Consultants

In this episode we explore the world of corporate social responsibility with President of SanMar Jeremy Lott. The apparel sector makes up more than 40% of our industry’s sales so it’s fitting that we get the chance to speak with someone who knows a thing or two about the subject.

This is part two of our special series focused on how to do marketing right. In part one we explored how distributors are using marketing effectively with Sam Brown, Marketing Director of BrandVia. In part two we look at the world of marketing from the supplier perspective with Lee Strom, Chief Marketing Officer for SanMar. In this episode, we are going to the learn about the art and science behind creating a marketing plan that delivers strong results.

This is part one of a special two part series focused on how to do marketing right. This first episode explores marketing from a distributor perspective. Our second episode to follow will explore how suppliers implement marketing effectively.

In this discussion, we speak with Sam Brown about why marketing matters more than ever today for the modern distributor.

Mark speaks to a close friend and long time collaborator, Danny Rosin. Danny is the President of Brand Fuel in Raleigh, North Carolina, the founder of Band Together and a chef with PromoKitchen, to highlight a few of his many responsibilities. Danny is currently a distributor candidate to be on the PPAI Board of Directors. This discussion will reveal what it means to run for the board and the impact that volunteering for the association can have on our industry.

Thought leadership is one of today's hottest business buzzwords. Usually it refers to creating content to build traffic and attention online. But that narrow definition discounts the larger opportunities this strategy offers.