skucast

In this episode, Mark Graham and Bobby Lehew travel to California for a site visit of the Ace Hotel in Palm Springs to give you a taste of the skucamp experience.

In this episode Mark Graham and Bobby Lehew continue their look into the future of the industry and discuss the trends that are shaping this movement, highlighting just a few of the key players who are becoming dominant forces in the race to emerge as winners of the new creative class.

This episode was sparked by a controversial article published in The Counselor magazine entitled, "The Big Squeeze: Are Promo Distributors Putting Too Much Demand on Suppliers?" Samantha Kates, commonsku's Vice President of Sales, joins Mark Graham and Bobby Lehew as they wade into the controversy to discuss supplier rebates, price negotiations, and more!

In this episode, Mark and Bobby discuss how the industry has splintered into specialties, namely four distinct market segments:

smaller distributors (usually 1-person, less than $500,000 in annual sales), pure e-commerce players, agency or niche verticals and company store providers.

In today’s episode, Mark Graham and Bobby Lehew discuss the potential pitfalls and opportunities with the company store model.

In today’s episode, Mark Graham and Bobby Lehew share Tiny Tasks for Ginormous Sales Gain.

In today’s episode, we explore the world of marketing automation. commonsku recently integrated with a marketing automation software provider called Wishpond. They make it easy for marketers to create landing pages and contests, track leads, send emails and much more. To explore how marketing automation can work for those in the promotional products industry, we sat down with Nick Steeves, Chief Product Officer at Wishpond to share with us some best practices, top hacks and tricks.

Today’s episode is part of our skucon speaker series. We kick the series off with Saul Colt, Founder and Creative Director at SAUL COLT – The Idea Integration Company. Saul’s work in the fields of experiential, word of mouth and stunt marketing is legendary.

On this episode of skucast, we look at the world of mergers and acquisitions in the promotional products industry with Jamie Watson, a Partner at Certified Marketing Consultants

In this episode we explore the world of corporate social responsibility with President of SanMar Jeremy Lott. The apparel sector makes up more than 40% of our industry’s sales so it’s fitting that we get the chance to speak with someone who knows a thing or two about the subject.