This week I’m speaking with Sky King. Sky is a podcast consultant who has worked with some of the biggest names in podcasting such as Chris Williamson, Aubrey Marcus, and many more. Sky was extremely helpful in the process of launching this show and is a deeply studied student in the art of advertising, marketing, and podcasting.

In this episode we explore the ever-evolving media landscape, with an emphasis on podcasting and its increasing significance in a world bombarded with superficial news content. We discuss the history of advertising and marketing, the biggest campaigns that have worked throughout the years, and how advertising has changed over the years. We also dive into Sky’s story; How he connected with the likes of Ryan Holiday and Aubrey Marcus, and why he chose to leave his comfortable job in the pharmaceutical industry to go make smoothies at Onnit. Sky shares his thoughts on AI, examining the 'walled garden' concept and its influence on our interaction with technology. We explore the role of institutions in our lives, and the moral dilemma of fighting entropy. We also dive in to the evolution of the podcasting space and how video content is blurring the lines of what a podcast really is.

Chapters:

0:00 - Sky King

0:30 - Sky’s morning routine

4:30 - Sky’s journey in advertising and why he became interested in podcasts

14:30 - The Impact of News and Social Media

20:00 - How Sky got involved in the podcast world

29:00 - Positioning and Brand Strategies

31:00 - Building a successful podast

38:06 - Is podcasting dead?

43:30 - The evolving landscape of podcasting

45:50 - Advertising and Media Influence

55:53 - The Walled Garden Concept

1:00:30 - Finding an Entrepreneurial Niche

1:18:00 - Bridging the Gap and Meeting Influential People

1:30:30 - Fostering Presence

1:35:00 - The Power of Surfing

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Resources Mentioned in this Episode:

Tim Ferris Adam Robinson Episode

The Brass Check - Upton Sinclair

Conspiracy - Ryan Holiday

Purple Cow - Seth Goden

Propoganda - Edward Bernays

Connect with Sky King:

Twitter | @consumersky

Instagram | @iamaskyking

Podcast | Sky King’s Mental Playground

Connect with Hannah Frankman:

Twitter | @hannahfrankman

Website | http://hannahfrankman.com

Follow along for conversations on education, lifestyle, personal development, and freedom. All in ardent pursuit of a life well lived.