There’s been a conspicuous uptick in the past decade of billionaires buying up media companies. Elon and Twitter. Bezos and the Washington Post. Laurene Powell Jobs and The Atlantic. Forbes, Fortune, LA Times and a slew of other major newspapers are all now controlled by…very rich folks who didn’t make their money in media. But why? We thought print (and honestly, anything NOT a born digital streaming service) was…if not dead, than dying? It’s almost as if these billionaires see more value in these media platforms than the market. It certainly it has nothing to do with the continual ability of these media companies to shape narratives, ideologies and stories reifying our ever increasing death drive towards a modern oligarchy that full aligns with the billionaire class. (Coughs)

And then, the latest nail in the 20th-century-media-coffin: The sale of Paramount (which also includes CBS, MTV, Comedy Central and many others) to Skydance Media. You might be asking yourself “Who?” But don’t worry—Skydance, owned by David Ellison, son of billionaire and Oracle founder Larry Ellison, is the little media shop that could...raise billions via private equity and family funds.

To try and suss out the political, economic, and cultural stakes of this new era, Sam and Saxon set their focus on Paramount and ask: What in the literal f*%k is going on? How is a nepo baby movie studio buying out a major media legacy brand like Paramount and more importantly: Why? And how does this all relate to a Trump quid pro quo, Colbert getting canceled and David Ellison’s horrific vision of a utopic world where a surveillance state keeps the world a more morally virtuous place?

Come for theorizing of major music labels as the plural bipartisan black sheep of billionaire media industries. Stay for our overuse of the word barbarity because Sad Adorno.

Get full access to Money 4 Nothing at money4nothing.substack.com/subscribe