Slow & Steady

Benedikt is out, so Brian talks with Justin Jackson of Transistor about Headlamp's market, the risks and benefits of going upstream, and how the heck to pronounce "portage."

• Transistor
• Justin on Twitter

Benedikt is trying to tie up a few things so his vacation can get started and Brian is settling into truly believing that "Slow & Steady" is the way to go.

Brian wants to get himself more margin by improving his consulting offering around remote work. Benedikt's deploy of a new feature didn't go quite as planned. 

• Brian on Twitter
• Benedikt on Twitter
• Headlamp
• Userlist 

There are some encouraging trends in Userlist's numbers as some efforts have begun to pay off, and Brian wonders if SEO tools are even worth using.

• LogRage
• Ahrefs Keyword Research Tutorial: From Start to Finish
• Userlist's User Onboarding Guide

Brian considers changing the primary focus of Headlamp, while Benedikt wonders what's an opportunity and what's a distraction. 

• Lattice
• MicroConf Remote
• Brian on Twitter
• Benedikt on Twitter
• Userlist's User Onboarding Guide

Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.

Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff.

• Mangools
• The Manager's Guide to Engaging Remote Employees
• MicroConf On Air: Using Organic Content As Your Flywheel, Christopher Gimmer

Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads.

• Startups for the Rest of Us – Making Cold Email Work 
• LeadFuze
• Steli Efti on IndieHackers
• Steli at MicroConf
• Asia Matos

Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast. 

• Software Social Podcast
• Software Social on iTunes
• Michele on Twitter
• Colleen on Twitter

Benedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing.

• Photos from Brian's Backpacking Trip
• Lunr
• Nagele & DHH on Indie Hackers
• Rob Walling on Indie Hackers
• "Obviously Awesome" by April Dunford
• April Dunford on Bright & Early