Small Business Break-Through

In this episode of the Small Business Podcast Series, Jason interviews Eric Konovalov, founder of The Goal Guide and seasoned sales coach with nine years of experience. Eric shares his journey from serving in the Marines to excelling in sales and eventually founding his own coaching business. He discusses the importance of understanding buyer behaviors, overcoming imposter syndrome, and tailoring sales training to individual needs. Eric also introduces innovative concepts like the DISC behavioral model and provides actionable advice for solopreneurs transitioning to full-time business owners. The episode concludes with a lightning round where Eric reveals personal insights and his favorite resources. 00:00 Introduction to the Small Business Podcast 00:22 Meet Eric Konovalov: Sales Coach Extraordinaire 01:46 Eric's Journey: From Marine Corps to Sales Coaching 03:18 The Power of Coaching: Eric's Transformation 04:59 Key Success Factors and Overcoming Challenges 08:16 Behavioral Style Selling: A Game Changer 11:07 Custom Sales Programs: Tailored for Success 13:32 Lightning Round: Fun Facts About Eric 19:50 Conclusion and How to Connect with Eric

In this episode of the Small Business Breakthrough Series, we explore the world of digital marketing with Micah Lotemo, co-founder of Panzi Digital, a company dedicated to helping small and mid-sized businesses enhance their web presence and marketing strategies. Micah discusses the company's focus on web design, SEO, and social media marketing, along with their boutique approach that sets them apart from others. He shares insights into the challenges and dynamics of the digital marketing industry, emphasizing the importance of agility and adaptability in the face of evolving technologies, including AI. Micah also opens up about his personal journey from a software engineer to a digital marketing specialist and shares advice for staying ahead in the ever-changing digital landscape. Tune in to gain valuable tips and strategies for taking your business to the next level. 00:00 Introduction to the Small Business Breakthrough Series 00:28 Meet Micah Lotemo of Panzi Digital 00:47 Understanding Panzi Digital's Services 02:50 Target Audience and Success Stories 04:38 Founding Story of Panzi Digital 06:15 What Sets Panzi Digital Apart 08:04 Challenges in the Digital Marketing Industry 10:35 Future of Digital Marketing 14:20 Lightning Round with Micah Lotemo 16:49 Conclusion and Contact Information

In this episode of the Small Business Breakthrough Series, we meet Christopher Savage, Founder and CEO of Savage Global Marketing. Christopher shares insights about his company's transparent, results-driven approach to creative and sales marketing, their specialization in working with fast-moving teams, and overcoming industry challenges. He also delves into his personal preferences, challenges, and the importance of setting expectations. For businesses looking to scale efficiently, Savage Global Marketing offers a fresh perspective and dedication to client success.

00:00 Introduction to the Small Business Breakthrough Series

00:22 Meet Christopher Savage of Savage Global Marketing

00:36 Savage Global Marketing's Unique Approach

01:35 Ideal Clients for Savage Global Marketing

05:02 Challenges in the Marketing Industry

06:25 Future of Marketing Agencies

08:49 Lightning Round with Christopher Savage

10:56 How to Connect with Savage Global Marketing

11:26 Conclusion and Farewell

This episode of the Small Business Breakthrough series features an interview with Kyle Lilly, owner of Lilly Communications, a digital marketing agency focusing on social media marketing. Host Jason speaks with Kyle about the strategies he uses to help small businesses, particularly in food and beverage and fitness industries, stand out in a saturated market. Kyle emphasizes the importance of strategy over trends, targeting the right audience, and the role of research-based content. He also shares insights on the evolution of social media marketing, his unique background from corporate finance to marketing, and personal anecdotes during a fun lightning round. 00:00 Introduction to the Small Business Breakthrough Series 00:18 Meet Kyle Lilly: Social Media Marketing Genius 00:36 Understanding Lilly Communications' Services 02:07 The Importance of Strategy in Social Media Marketing 03:01 Challenges in the Digital Marketing Industry 05:15 Kyle's Journey into Digital Marketing 06:42 Lightning Round: Getting to Know Kyle 09:28 How to Connect with Kyle Lilly 09:52 Conclusion and Final Thoughts

In this episode of the Small Business Breakthrough Series, we delve into the world of content marketing with Dan Hahn, the owner of Main Street Marketing. Dan shares his expertise in organic marketing, offering services like website design, SEO, social media, and email marketing. With a personalized approach and no contracts, Dan helps small businesses build strong online presences. He discusses industry challenges, the importance of video content, and overcoming camera fear. Tune in to learn valuable insights into effective marketing strategies and the evolution of the industry over the next decade. 00:00 Overcoming Camera Fear 00:27 Introduction to the Small Business Breakthrough Series 00:42 Meet Dan Hahn of Main Street Marketing 01:09 Dan's Approach to Organic Marketing 02:46 Challenges in Content Marketing 08:22 The Future of Content Marketing 10:30 Lightning Round: Getting to Know Dan 13:16 Dan's Biggest Obstacle and Lessons Learned 14:44 How to Connect with Dan

This episode of the Small Business Breakthrough series features Wendy Pace, founder of Pace Setting Media. Wendy shares her journey from corporate marketing to becoming an entrepreneur and discusses the role of social media management in supporting small to medium-sized businesses. She highlights the importance of consistent content for SEO, the value of human oversight in the age of AI, and the growing trend of video content. The interview concludes with a lightning round, revealing some fun facts about Wendy, and valuable takeaways on overcoming insecurities and the challenges of entrepreneurship.

00:00 From Corporate Marketing to Entrepreneurship

00:17 Introduction to the Small Business Breakthrough Series

00:28 Challenges of Social Media for Small Businesses

00:44 Meet Wendy Pace of Pace Setting Media

01:09 Services Offered by Pace Setting Media

01:46 Importance of Social Media for Small Businesses

02:31 Google Rankings and Social Media

03:50 Wendy's Unique Approach to Social Media Management

05:03 Challenges in the Social Media Management Industry

06:57 Future of Social Media Management

07:59 Lightning Round: Fun Questions with Wendy

11:18 Final Thoughts and Contact Information

In this episode of the Small Business Breakthrough series, host Jason interviews Nick Loise, the Chief Sales Officer and founder of the Sales Performance Team. They discuss various aspects of sales that are crucial for small businesses, especially those led by founders who struggle with scaling their sales efforts. Nick explains his approach to transforming sales processes, improving training programs, setting KPIs, and extending the tenure of sales teams. The conversation also delves into how AI is influencing sales, the challenges of hiring top talent, and the future of sales within the next five to ten years. Lightning round questions reveal Nick's personal preferences and experiences. To learn more about Nick and his work, listeners are encouraged to visit the Sales Performance Team website or connect with him on LinkedIn. 00:00 Introduction and Welcome 00:30 Meet Nick Luisi: Sales Expert 01:01 Sales Strategies and Processes 05:26 Challenges in Sales Today 07:19 Future of Sales and AI 11:48 Lightning Round: Fun Questions 16:18 Final Thoughts and Contact Information

In this episode of the Small Business Breakthrough Series, host Jason interviews Sally Ogden, the founder and CEO of The Brimm. Sally's business is dedicated to helping creative female business owners and service providers simplify and scale their businesses without burning out. She delves into the unique challenges faced by women in the creative industry, the importance of a strong business foundation, and the significance of live, personalized coaching. Sally draws from her extensive background in law and business to offer valuable insights and practical advice. The episode also explores the evolution of the coaching industry, the necessity of community and live engagement, and Sally's personal journey through overcoming obstacles. Additional resources and insights from Sally can be found on The Brimm's Instagram and upcoming website. 00:00 Introduction to the Small Business Breakthrough Series 00:37 Meet Sally Ogden: Founder and CEO of The Brimm 01:01 Helping Creative Female Entrepreneurs 01:42 Simplifying and Scaling Businesses 04:11 Unique Expertise and Approach 07:14 Challenges in the Coaching Industry 10:15 Questions to Ask Potential Coaches 14:11 Future of Coaching and Community Building 16:51 Lightning Round: Fun and Personal Questions 19:45 Overcoming Personal Obstacles 21:34 How to Connect with Sally Ogden 22:51 Conclusion

In this episode of the Small Business Breakthrough series, host Jason interviews Nathan Newberry of Help Equip, who specializes in teaching sales to coaches. Nathan shares his journey from working with nonprofits to becoming an expert in high-ticket sales and marketing. He discusses the importance of having a solid sales process, lead generation, and a personal brand for success. The conversation also touches on the future of AI in business, the significance of mentorship, and offers practical tips for small business owners. Nathan even provides a free sales script for listeners. 00:00 Introduction to Sales Mastery 00:25 Welcome to the Small Business Breakthrough Series 00:36 The Importance of Coaches Having Coaches 00:43 Meet Nathan Newberry: Sales Expert for Coaches 03:15 Nathan's Journey from Theology to Sales 05:17 Challenges and Solutions in Coaching Sales 10:13 The Future of Business: AI and Personal Branding 13:01 Lightning Round: Fun and Personal Insights 19:01 Final Thoughts and Free Resources

In this episode of the Small Business Breakthrough Series, the focus shifts to health and fitness for small business owners. The host interviews Amy Jordan, founder and CEO of WundaBar Pilates, who discusses the importance of incorporating body movement into the daily routine of business owners. Amy shares her own weight loss journey and elaborates on how her business specializes in core-focused workouts through both physical studios and live streaming. She introduces her innovative WundaCore resistance ring, highlighting its benefits for alignment and movement. The conversation also touches on Amy's transition from a high-profile job at Marvel Studios to starting her Pilates business and the unique challenges and growth strategies she implemented. Additionally, Amy discusses the future of her business, including product expansions and the introduction of a home model of her patented Pilates equipment. The episode concludes with a lightning round of fun questions and Amy revealing how her major life obstacles have influenced her current decision-making processes. 00:00 Introduction to the Small Business Breakthrough Series 00:10 The Importance of Health and Fitness for Business Owners 00:30 Meet Amy Jordan: Founder and CEO of WundaBar 02:09 The Benefits of Pilates for Small Business Owners 03:31 Innovative Pilates Tools for Home and Studio 05:04 Challenges and Successes as a Small Business Owner 08:56 Future Plans for WundaBar and WundaCore 10:57 Lightning Round: Fun and Personal Insights 14:42 Overcoming Major Obstacles and Lessons Learned 16:33 Conclusion and How to Connect with Amy Jordan