Small Business Elevation

In today’s show we interview Bryan Eisenberg is the co-founder and CMO of IdealSpot. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing keynote speaker.

Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.

Here’s just a few things you learn from this remarkable Conversion Rate genius;

• Bryan shares amazing insights of Billionaire Jeff Bezo’s 4 pillars of success for the Amazon business which every entrepreneur should emulate.
• Discover the neat distinctions Bryan made between his battle to lose excess weight and improving businesses like Google and Amazon, they are so profoundly simple but often overlooked.
• Bryan breakdowns why it’s OK to fail and how to bounce back even when your mind, body and soul are convincing you to quit.
• Bryan reveals the secret business lesson he learnt from a major online retailer after the untimely death of the pop icon Michael Jackson. (This lesson is what separates the major players in each niche.)
• Bryan share interesting research from a recent IBM study about Mobile websites that will trigger panic alarms if left unchecked – its shared around the (30 Min mark of the interview)

Hit play now to get even more elevating knowledge to soar you to higher heights of productivity and profitability.

• Be better today than you were yesterday.

• Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath & Dan Heath
• http://www.psychotactics.com/podcast/ shaun dezousa
• Buyer Legends: The Executive Storyteller’s Guide
• Always Be Testing: The Complete Guide to Google Website Optimizer
• Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
• Call to Action: Secret Formulas to Improve Online Results
• Persuasive Online Copywriting: How to Take Your Words to the Bank

• Web – www.bryaneisenberg.com
• LinkedIn – https://www.linkedin.com/in/bryaneisenberg
• Twitter – @TheGrok
• Facebook – https://www.facebook.com/bryan.eisenberg

Sarah Left School in year 10 with no qualifications worked her way to well into the 40% tax bracket by the age of 24 and started her business aged 28. She’s passionate about helping women understand and confront their financial situation and empowering them to take steps to control it, protect it and grow it.

Sarah will share her own personally journey of how she turned around her negative debt crisis and an abusive relationship.

• Hear the reason why Sarah left school early without a plan or a qualification (This has nothing to do with being academically poor).
• Sarah lets the cat out of the bag about the first-hand knowledge gleaned as a PA to two Jewish directors sailing close to the Mortgage compliance wind.
• Learn the one thing you need in place if your business is expanding at a rapid pace to save you from dropping the customer service ball and bursting at the seams.
• Sarah dispenses some legal advice that anyone who owns a property jointly and going through a break up needs to understand as taking the wrong action could lead you into financial Armageddon.
• Discover why niching her business attracts more clients, with more money without the need for big pushy sales pitches…
• Discover her NO 1 source of perpetual leads, which you can copy and deploy immediately to have an never ending lead supply (and no it’s nor asking for referrals)
• NB You may need more ink for notepad as this episode is jam packed with wisdom.

• Calm seas don’t make skilful sailors
• Don’t let perfection get in the way of a good idea
• An entrepreneur jumps and builds wings on the way down

• The Art of Being Brilliant: Transform Your Life by Doing What Works For You by Andy Cope (Author), Andy Whittaker (Author)
• The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
• Rich Dad Poor Dad by Robert T Kiyosaki
• The Alchemist: A Fable About Following Your Dream by Paulo Coelho

• Web – www.derek-mills.com
• LinkedIn – https://www.linkedin.com/pub/sarah-drakard/6/62/70b
• Twitter – @E4WSarah
• Facebook – https://www.facebook.com/sarahevolution1

We review episodes 12 - 34 of the Small Business Elevation Podcast, plus we let you know what we've been up to including, Leon cooking for Rob and more!

Derek Mills aka “The Standards Guy”, who was once a failing businessman and human being, working six days a week, until he had a revelation.

He realised that the way to a happier, more successful business and personal life was to work and live by Daily Standards™.

Derek Mills created the Standards Revolution™ and used it to transform his broken hand to mouth lifestyle, to one of abundance in all areas of his life. Derek shares how any business, large or small can potentially increase its revenue by over 100% and more – doing the same thing that they always did, but in a different way, so that customers and clients will notice and stampede towards you.

• Why setting future based goals could blow you way off target like a rudderless ship if they’re not attached to a specific set of rituals.
• Learn what these conglomerates IN business have in common “Porsche, Axa and Chrysler that every SME should model right now, to put you in the driving seat of success.
• Discover how a late night conversation with security guard helped crystallise Derek’s thinking. To the point of going from living from pay check to pay check to millionaire status in less than 36 months.
• Derek shares his remarkable case study of how his system has helped his coaching clients do 7 figures per month by avoiding the traditional
• 30 minutes into the interview the Standards Guy gives you an outline of his super successful trademarked system that you can implement immediately (check out the URL in show notes for free resources)
• Also revealed is the alternative way to drive successful outcomes for your business, which has nothing to do with setting goal’s or targets in the traditional sense (Derek lets slip how his 7 figure client hit their monthly targets).
• Hear how to overcome challenges and situations by using this simple tactic that Derek shares in the Interview.
• Stop reading and start listening now.

• “People and the World will engage you where you set your standards.”

• The 10-Second Philosophy: A Practical Guide to Success & Happiness by Derek Mills – The Standards Guy® http://www.dailystandards.com

• Web – www.derek-mills.com
• YouTube – https://www.youtube.com/user/TheStandardsGuy/videos
• Twitter – @derekmills1

In this week’s show Leon interviews Mr James Lambert AKA Mr Happy who is a motivational speaker Author and a positive transformation lifestyle coach.

Who was once immersed in the culture of violence in the fight club world of unlicensed boxing and bare knuckle fighting where he was previously unbeaten?

• In this fascinating interview James explains some of the parallels of his former lifestyle choices and how he has used the disciplines of fight training to transform himself and his clients into more happier productive positive people.
• Press play now and listen to this week’s show.

• “Have positive self believe and motivation in yourself…”

• The Monk Who Sold his Ferrari Paperback by Robin Sharma (Author
• Build Your Business In 90 Minutes A Day Nigel Botterill, Martin Gladdish
• The Alchemist Paperback – by Paulo Coelho (Author)
• The Motivation Manifesto Brendon Burchard
• Success Through Stillness: Meditation Made Simple Russell Simmons and Chris Morrow
• The Greatness Guide: 101 Lessons for Making What’s Good at Work and in Life Even Better robin Sharma (Author)
• The Richest Man in Babylon by George S. Clason
• Astonishing the Godsby Ben Okri

• Web – www.jameslambertcoaching.co.uk
• Facebook – https://www.facebook.com/JamesLambertMrHappy
• Twitter – @mr_happy79

In this episode we invite back the content marketing evangelist.

Chris Marr is the Founder of Learning Everyday, which has been established to assist small businesses with content marketing and business development.

Chris’ up-coming event The Content Marketing Academy – Content Marketing Conference.

• What the true definition of content marketing is and how to apply it to build a thriving community.
• Chris laments on the 3 big issues facing conference delegates passive response to taking action after an event. (And what event companies should do to see a return on investment)
• Discover the crucial elements of Hosting Live conformances and workshops so delegates can’t stop raving about it.
• Find out about Chris’ super smart secret for pre-selling conference tickets a year in advance. With no allocated speakers, designated venue or tickets prices set (outrageously simple)
• Chris shares why he changed his content strategy from (posting curated content to more bespoke content)
• Listen to how Chris got world class speakers to show up at his first event (For zero money) with a little outside of the box thinking.
• Hear why Chris spent 20 hours building a 10 part email course after being challenged at a recent mastermind event to scrutinize his email metrics. The revelations are fascinating.
• Did you want to know what quadruples engagement on almost all social media platforms?
• If you do, press play now and listen to this week’s show.

• Blog – www.learning-everyday.co.uk
• Twitter – @chrismarr101
• Podcast – Podcast
• Facebook – facebook.com/marketingacademypodcast

In this week’s episode we interview Clint Arthur the celebrity publicity maestro who shares an incredible story of how he escapes his job and the rat race, once he figured out how to get booked on TV and syndicated Radio shows.

Clint is a successful entrepreneur with over a decade of experience running his own gourmet food company. Clint is the author of Break through Your Upper Limits on TV, and What They Teach You At The Wharton Business School.

His famous personal transformation experiences, keynote speeches, and frequent appearances on Network TV and syndicated radio shows inspire millions of people to live larger, more intensely, and with more impact on the world.

Elevation Nation get your pen and paper ready take notes as you listen to another fascinating interview.

• Clint explains why you need to pay the price (invest in yourself) to understand what you don’t know that you don’t know or it stops your success in it tracks.
• Discover how a Spike Lee movie chick flick inspired Clint to move to Hollywood to pursue his dream of becoming a successful screenwriter, producer and director and why he eventually changed direction after 13 years of frustration.
• Hear the big power lessons he had from his mentors Tony Robbins, Dan Kennedy and Brendon Burchard that can help catapult your success, once you internalise them.
• Clint shares the real secrets of how to use power celebrity publicity to position you, your brand and your business and this trumps all other forms of PR by a factor of 100 once you crack the code.
• Find out the epiphany moment that Clint had after finishing a Taxi shift on NYE 1999 reading the Pulitzer Prize winning author Frank McCourt book, Angel Ashes.
• Listen to The profound conversation Clint had with “Chicken Soup For the Soul” author Jack Canfield that changed the course of his book authorship status instantly.
• Listen to Clint’s personal story after graduating from the prestigious Wharton Business School where he rubbed shoulders with household name entrepreneurs to become a dead broke taxi driver and the lessons he learnt along the way.
• Hear how Clint became a millionaire in 8 short years in his gourmet food and real estate business when previously he was living pay check to pay check as a Hollywood cab driver.

• Accept the challenges so you can feel the exhilaration of victory
• If you’re afraid you must
• I will believe not doubt

• Angela's Ashes by Frank McCourt
• The Greatest Book Of All Time: Personal Transformation Experience to Accomplish Everything on Your Bucket List, Create Your Legacy, & Have The Most Fun You’ve Ever Had in Any Year Of Your Life by Clint Arthur

• Web – www.clintarthur.tv
• Twitter – @freetvpublicity
• Web – www.guaranteedcelebrity.com/home
• Web – www.statusfactory.com

In this week’s show we interview tech savvy Justin Gilchrist who is the co-founder of Centurica, an agency that provides due diligence and consulting services to online business investors.

Prior to Centurica he bought, built and sold a variety of online and offline businesses with a focus on web applications and ecommerce.

He is also the author of Digitally Wed – The entrepreneur’s guide to buying profitable established web-based businesses.

He helps entrepreneurs take a shortcut to where they need to be, through acquiring an already established and profitable business and making it better.

• Justin explains the sneaky loopholes to avoid when buying an online business so you don’t crash and burn.
• Justin gives you case studies of why doing online due diligence can help you spot big flaws as well as opportunities to exploit for profit.
• Learn the real reason most entrepreneurs’ don’t hit the floor running like the Cubans, Zuckerberg’s and Branson’s of this world.
• Discover the best formula for dealing with what seems like insurmountable problems and negative circumstances in your business. It’s as simple as turning on a light switch inside your brain.
• Hear how you can make a loss of money on the front end customer acquisition and still make good profit if you include a certain type of revenue stream in to business operation.

• Sell every day.

• Do More Faster: TechStars Lessons to Accelerate Your Startup by Brad Feld and David Cohen
• The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Business by Bill Murphy

• Web – www.centurica.com
• Twitter – @flipfilter
• LinkedIn – linkedin.com/pub/justin-gilchrist/23/444/b95

Inside this episode we interview Winston Taylor Davis and listen to his amazing story of how he got arrested whilst driving a car with 30 kilos of Cannabis / skunk on board. (AND HOW HE TURNED HIS LIFE AROUND)

After spending time in one of the highest security prison’s in the UK, he decided he could do more with his life and took a gas heating course whilst still inside.

After his release he has gone on to build a mechanical services company, carrying out bathroom, heating and gas installations etc in large houses, care homes and hotels. The company is growing, with around twenty engineers, project managers and admin staff.

A couple of years ago he decided to follow his passion of acting, and ended up on season 5 of “Game of Thrones!”

• Winston explains that after being an extremely gifted student how the allure of fast money landed him in a high security prison. And you can avoid making a similar wrong decision.
• Learn Why being behind bars was probably the best thing that ever happened to him and how used strategies from awaken the giant within book by Tony Robbins to reprogram his thinking.
• Why you should follow your Gut-Mind, Winston drove 3 and a half hours to be in the company of one of the UK’s Top motivational speakers, where something the speaker said shifted his thinking. (So profoundly simple )
• Learn the power of writing your intentions out on paper. 3 months prior to leaving prison Winston made a list of 16 things he wanted to accomplish in life (Can you Guess what happened)
• Winston shares the bizarre story of how he ended up in season 5 of The Game of Thrones and why you should never give up on your dreams.
• Winston explains his Sunday business ritual to keep his expanding team highly motivated and focused towards a bright future.
• Winston Talks about the difference of knowing what to do and actually doing it, within 12 months of leaving prison and studying for a professional plumbing qualification he went from wearing a tag around his ankle to securing commercial contracts.

• Desire, Discipline & Dedication

• The Alchemist: A Fable About Following Your Dream Paperback by Paulo Coelho
• Awaken the Giant within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Life Paperback by Tony Robbins

• Web – www.taylorduckworth.com
• Twitter – @iamwinstont

Our guest in today’s show is none other than “Mr Tom Hopkins”

He has earned the reputation of being America’s #1 “How-To” Sales Trainer. Over 5 million salespeople, entrepreneurs, and sales managers on 5 continents have benefited from his training events.

He perfected his selling skills during his 8-year real estate career in which he received numerous awards. In his last year selling real estate, he sold 365 homes – an average of one per day – something that was unheard of at the time and has rarely been matched even today.

• Since that time, he has developed and customised his proven-effective selling skills for over 250 industries.
• He has authored 18 books on the subjects of selling and success. Over 2.9 million copies of those bookshave been read by sales pros the world over.
• He has dedicated his life to helping sales and marketing professionals improve their communication skills and increase sales revenues.
• Tom explains the real reason why so many people hate selling and salespeople and what they can do to fix the ill feeling…
• Hear Tom’s story of going from college dropout and backbreaking construction worker to holding his real estate licence at age 18 and finding a mentor that kick started his selling career after a slow start.
• Tom explains how he became a sort after trainer when he sold 365 proprieties in one year in the real estate industry which was unheard of for young man in his twenties.
• Tom gives you an overview of the 7 fundamental skills you need to master to become a sales Professional.
• Tom puts into context why some people are better at selling intangible and tangible product services.
• Tom explains his simple formula of how to find good calibre sales people (and it has nothing to do with having the gift of the gab).
• Find out the most common question he gets asked about sales (he got asked this when he appeared on the Larry King Live Show)
• Discover the three people that Tom would enjoy having round to dinner to break bread and mastermind with.
• Hear the thoughts of Tom on how technology is impacting the sales process.
• Hear Tom’s answer to Leon’s question about how much time you should dedicate to honing the skills of selling.

• I must do the most productive thing possible at every given moment

• Mastering the art of selling by Tom Hopkins
• The official Guide To Success by Tom Hopkins
• Low Profile Selling: Act Like a Lamb… Sell Like a Lion by Tom Hopkins

• Web – http://www.tomhopkins.com
• Twitter – @tomhopkinssales
• Facebook – https://www.facebook.com/TomHopkinsSales