Small Business Elevation

This week’s podcast Features AJ Mihrzad who is the founder of Life Fuel Fitness, a health and wellness company that provides virtual personal training and supplement products based in Great Neck NY.

AJ’s personal journey is one of turning his insecurities of being overweight, chronically depressed and having a low self-image on its head to becoming a person who lives life in the moment in a purpose driven way.

If you have ever experienced any of the insecurities in AJ’s STORY YOU will discover a brand new way to break those self-limiting beliefs for ever.

Here’s some concepts you discover in this podcast

• Hear How A J overcame Drug addiction and weight problems by making one simple vow (Adding this one thing into your daily routine can CHANGE YOUR life for the better)

• The No1 thing everyone should do to avoid being unhappy when you hit your goals so you don’t backslide into the path of self-destruction ..

• Discover how giving Free advice to members of the gym he was attending after losing 60 pounds in record speed, kick-started his entrepreneurial career.

• AJ shares how his friend saved his business from going belly up by recommending THE NO BS marketing books and resources that taught him how to find high net worth clients using direct response marketing.

• AJ explains how he was scared sh*tless of going back to a 9-5 routine when the economy collapsed and his personal training services were considered a Luxury by his clients, who were leaving by the droves. ( Hear what he does next to avoid the inevitable)

• AJ shares a concept he adopted from a Canadian Billionaire about business failure

• How to turn your biggest business headaches into profitable opportunities even when things look absolutely dire…

• “The Only Thing Stopping Me is Me”

• The 50th Law by 50 Cent and Robert Greene
• Mastery by Robert Greene
• The Mind Body Solution: Train your Brain for Permanent Weight Loss by AJ Mihrzad

• Website – www.lifefuelfit.com
• LinkedIn – linkedin.com/in/amihrzad
• Facebook – facebook.com/AJFIT
• Pinterest – pinterest.com/ajfit/

In this episode Leon & Rob discuss the outline of a good Internet Marketing Strategy to consistently generate leads and make sales for your company.

Learn the old wine in new skins theory of marketing, to change the way your new clients view your business offering.

The simple marketing concept the 1980 hit TV show “The A TEAM” can help teach you when it comes presenting solutions so you get hired (even if you’re a little bit more expensive ).

How to build a marketing funnel with the right touch points of engagement that leads to easier sales.

Discover the 5 types of people who influence the buying process of your product or service and how to appeal to their unique needs so they will do business with you.

How to price products and services the right way using the “5 Ways power pricing Formula”. Once you understand this formula it will make your business insanely more profitable.

Leon shares his secret “power of three” factors for targeting the most profitable clients to surpass your yearend goals you set for the business.

The importance of crafting a USP (unique selling proposition) and getting rid of pain in the backside clients.

How to develop the art of delivering wow factor experiences by having a client avatar.

Why becoming a niche player will explode your business brand once you apply the Marketing Matrix secrets to attract the top 20% of the clients you serve.

What are you waiting for?! Listen now.

In this episode you will hear Leon Interview “The World Renowned” Bob Burg, a master coach, trainer and author on the topic of sales communication and networking.

Bob has written and co-authored a number of books including “Endless Referrals”, “The Go giver” “Adversaries into Allies” some of which have become New York Times best sellers.

Discover, The Five Laws of Stratospheric Success. Principles you find in Bob’s Go Giver Book.

Hear Bob’s story of how he stumbled upon two classical books that changed the course of his career within in a few short months from reading and applying the principles he learned.

Bob Breaks down the root origin of the word “Selling” to explain the true meaning of salesmanship (This is so profound and will help those who hate selling)

Bob shares the importance of creating a process of predictability to scale and grow your business to the level you want.

Hear the contrarian thoughts of Bob on why you can’t make a sale but what you should do instead (is this all semantics? Find out.)

• “All things be equal, people will do business with and refer business to, people they Know, Like and Trust.”

• The Go-Giver : Bob Burg
• How to Master the Art of Selling Tom Hopkins Know, Like and Trust.
• Endless Referrals
• Adversaries into Allies

• Website – www.burg.com
• Twitter – @bobburg
• LinkedIn – linkedin.com/in/bobburg
• YouTube – youtube.com/user/burgcommunications
• Facebook – facebook.com/burgbob

Samantha Collett is a successful property investor with a large investment portfolio spanning the UK. She started in 2004 with £15,000 and within three years had amassed a multi-million pound portfolio.

Samantha is the author of How to Buy Property at Auction (Constable & Robinson, March 2014) and Property Investment: The Essential Rules (Constable & Robinson, July: 2014). She regularly shares her property auction tips in her column for the Evening Standard Homes & Property, the Estates Gazette and her multi-award winning blog What Sam Saw Today, which has also been featured in The Telegraph Top 10 property blogs.

Samantha founded and later sold Gorgeous Homes, a property lettings business, and is an award winner of the prestigious NLA Women in Property. Samantha’s bubbly personality, passion for property and straight-talking approach has won her legions of fans.

Why Sam believes having soft interpersonal skills plus mind can help bridge any skill gaps you may have to catapult your success.

Hear How the combination of university subjects have been Sam’s core assets in building her personal brands and business throughout her career.

Listen to Sam explain how a random thought popped into her head one Saturday afternoon and she decided to become a property developer on the spot, armed with a small severance payout of 15k and “Zero know how”, she hits the ground running buying property from auctions.

Discover how her love of writing and an unrelated set events helped her get featured in national press and become a published author of two books “How to Buy Property at Auction” And “Property Investment: The Essential Rules”.

The 5 big lessons you can learn from Sam’s biggest failure in business (she bares all In this section of the podcast).

Duplicate Sam’s non regimental style of keeping herself motivated with what we term the “post it note strategy”. This is so easy to put into action with remarkable upside benefits.

• “Am I having Fun”

• The Magic of Thinking Big by David J. Schwartz (Author)
• How to Buy Property at Auction by Samantha Collett (Constable & Robinson, March 2014)
• Property Investment: The Essential Rules by Samantha Collett (Constable & Robinson, July: 2014).

• Website – www.whatsamsawtoday.com
• Twitter – @whatsamsawtoday
• LinkedIn – linkedin.com/in/samanthacollett
• YouTube – youtube.com/user/whatsamsaw
• Facebook – facebook.com/whatsamsawtoday

Elevation Nation In this show we get inside the mind of Mr LinkedIn Mark Williams one of the foremost UK authorities on LinkedIn from the perspective of wining high quality business.

Mark shares his story of how he started his professional career in sales recruitment (very cut throat) as a brash cocky 21 year old, thinking he was the man after landing the role and going through the process of 5 interviews only to find he was in a “hire and fire” target driven conveyor belt company, after 12 months he was the longest serving member of the team – talk about no job security!

Here’s a sample of insightful lessons you can take away when you download this episode.

Learn the secrets to Mr LinkedIn landing several multi-million pound clients and $1 billion dollar company that has retained his services for the last 36 months, it’s so jaw dropping simple you might think he’s telling porkies.

Why it pays to have some bravado balanced with humility to scale, survive and thrive in competitive corporate environments, especially those with a direct sales focus.

How you instinctively know when your boss is talking crap and why you should bail out of that company before you comprise your ideology and principles.

Listen to Mark breakdown in graphic detail his biggest LinkedIn Mistake he made earlier in his career as coach whilst putting on his first event, it would be the equivalent of spreading Ebola to your connections and killing business profits almost immediately.

Hear mark’s thoughts on LinkedIn, the evolving platform and why you should pay attention and develop long term profitable business relationships.

• “You get out of life what you expect… Expectation determines outcomes”

• Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works by Daniel Priestly
• Drive: The Surprising Truth About What Motivates Us by Daniel pink
• Crush It! Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
• The Element: How Finding Your Passion Changes Everything by Ken Robinson

• Website – www.etn-training.co.uk
• Twitter – @mr_linkedin
• LinkedIn – www.linkedin.com/in/mrlinkedin
• Podcast – https://itunes.apple.com/

Elevation Nation In This show you get to hear Rob and Leon interviewing Kate McQuillan, who runs a highly successful pet-setting business in Ireland with husband Mike. In less than 5 years the pet sitters Ireland brand has exploded rapidly turning over 6 figures primarily by having a strong content Marketing strategy.

Hear how Kate stumbled upon a Genius content Marketer and blindly followed his strategy to rapidly scale from local to nationally recognised business.

Learn How Kate grew her website traffic by 400% in 18 months using a wildly successful offline marketing tactic.

Discover the drop dead simple secrets Kate and her husband used to create 450 blog posts, which laser targeted qualified traffic to website.

Get an A-Z outline of how Kate generated tens of thousands of pounds (£/$) of free publicity that catapulted her brand to national prominence, which meant being featured in 15 newspapers, 7 radio shows and 1 TV appearance .

Kate discusses the hidden benefits of automating aspects of your business for removing bottle necks and improving efficiency.

We strongly recommend you listen to this episode over and over again, its jam packed with ideas.

• “Ignore what the competition and stick to your plan”

• Utility by Jay Baer
• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
• Inbound and Content Marketing Made Easy eBook by Marcus Sheridan
• No B.S. Marketing to the Affluent by Dan Kennedy

• Website – http://petsittersireland.com
• Twitter – @petsittersire
• Twitter – @kate_mcquillan
• Email – [email protected]

Show notes.

Rob & Leon review their first 10 podcast episodes.

And what to expect in episodes 12-20

In this show we interview comedian comedy promoter and former Teletubbies star John Simmit on what it’s like to be a performance artist and through John’s story we discover the many parallels between the life of a performing artist and entrepreneur.

John explains how he developed his passion for performing art to flee from the status quo and stereotypes of young black men as he was growing up.

How Alternate comics Like Ben Elton and the Saturday Night SHOW inspired him to forge a career as an international Comedy Promoter.

The 3 Big lessons marketing he learnt from promoting his first major comedy event in Alexander theatre in the early 90 with zero database financial resources and no social media…

John explains how he became the go to Guy helping theatre directors with their marketing of alternative events and he spills the beans on the best strategy for approaching venues to get them for free to put on an event.

You learn how to handle rejection disappointment and the best way to dust yourself of and moving forward without been traumatised.

You will hear an intriguing revelation of brokering a deal with frank Skinners ex-management team to launch The Birmingham international film festival.

• Twitter – @JohnSimmit
• Facebook – facebook.com/john.simmit
• YouTube
  • youtube.com/watch?v=DQ0UmO-C4C8
  • youtube.com/watch?v=SlaRHYni17A

In this episode Robert Dene talks to Author, Business coach and Radio personality Mark Sephton, about his recently published book “The Inside Job”, which examines entrepreneur’s belief systems, thinking and self-talk. Whilst unravelling the true definition of success.

Mark describes the 8 key fundamentals to his “GPS system” that can help anyone to reveal blind spot deficiency and turn them into assets. Learn why words are so important and the best way to eliminate dialogues that are blocking your business prosperity.

Mark shares his secret hack for retaining 30% information when attending conferences and seminars (it’s so simple you might kick yourself…). The business lessons he learnt in the low pay labour intense hospitality industry and how you can hop skip and jump right over them.

Find out why Mark flew half way around the world to see if he had found true love xxx

Hear the big light bulb moment that catapulted Mark’s career when he attended a high-end success seminar (which Mark struggled financially to attend).

Then discover the question Mark asked in a Q & A session the high-end success seminar and the answer the seminar leader responded with…

There are more anecdotes than you can shake a stick with, tune in now.

• “If you don’t change direction you will end up were you are”

• Spirit Driven Success: Learn Time Tested Biblical Secrets to Create Wealth While Serving Others! by Dani Johnson

• Web – www.marksephton.com
• Twitter – @SephtonMark
• Facebook – facebook.com/marksephtonmentor
• YouTube – youtube.com/user/markjamsephton
• Google+ – plus.google.com/+MarkSephton/

In this information packed show we interview our first female business women, Sally Lawson. CEO of the highly successful “Concentric Lettings Franchise Group”. A Business woman since 1990, an international property investor – buying her first property on her 18th birthday, and an investor in many other companies besides. Sally can be found regularly speaking on stages across the UK talking about her passion… property and business.

How her next door neighbour (a local prostitute) coincidentally made up Sally’s mind to enter the property industry without uttering a single word.

How growing up in a foster care environment galvanised her “can do” spirit and has helped her overcome business and personal challenges including; 3 marriages and being divorced twice, losing half of her businesses.

Learn why for 8 hours a day, for 18 months she set time to master a skill that catapulted her new venture, Concentric Lettings Group, which resulted in her peers begging Sally to share her secrets for success.

Discover the two BIG light bulb moments when Sally read a book that in her words “changed her business life” in 2012 (check the recommended books). This book lead her to become a Social Media convert and has recently made her the ultimate “Twitter tart”, LOL!

Sally gives you a preview of her 5 step formula for building any type of franchise business and explains what you should have in place to avoid any bottlenecks at launch…

• “If it was easy, everybody would be doing it.”
• “You only fail when you stop.”

• The Thank You Economy by Gary Vaynerchuk
• “Outliers”, “Blink by Malcolm Gladwell
• Think Big: Make It Happen In Business and Life by Donald trump

• Web – www.sallylawson.co.uk
• Business – www.concentriclettings.co.uk
• Twitter – @sally_lawson
• LinkedIn – uk.linkedin.com/in/scubasally/en
• YouTube – youtube.com/user/ConcentricTV