Small Business Elevation

In today’s episode you will hear Leon interview Brad Burton in a raw and passionate conversation.

Who with no money and no qualifications, has become the Amazon business author with the most 5 star reviews.

Brad created 4Networking from nothing into a unique joined-up business network running over 5000 events across the UK each year, and he’s now a business coach and the UK’s number one professional keynote and motivational speaker!

If you know of his reputation or have heard him speak, you’ll know he packs a whole load of sense and practical wisdom that he’s willing to share with you now.

• Discover How Brad went from being broke, in debt to the tune of £25k to building the largest joined up networking organisation and how you can too.
• Understand the reason why your building you’re business and don’t fall into the trap chasing bright shiny objects like flashy cars. (Concentrate on the why)
• How to use negative energy of critics to propel you to success.
• Listen to Brads take on why haters and naysayers may not like you even when there’s no damn good reason to – He reckons it all boils down to one thing. (Can you guess what it is?)
• Why it’s cool to be your true self with warts and all, so you stop playing a game of Charades and become the person you are meant to be.
• Find out why Brad hired a private investigator to locate a guy he had never met but had changed the course of his life, like a 12 STEP alcohol anonymous programme changes people with a drinking habit…

• Help many, hurt few & Live life

• 23 Steps to Achievement: The Dynamic Plan That Will Change Your Life by Robert Lumsden
• Get Off Your Arse by Brad Burton
• Get Off Your Arse Too by Brad Burton
• Life. Business.: Just Got Easier by Brad Burton

• Web – www.bradburton.biz
• Twitter – @bradburton
• Business Website – www.4networking.biz

In this episode you will hear from Dee Blick a number 1 best-selling author (4 years in a row) with much notoriety, Chartered Marketer and Fellow of the Chartered Institute of Marketing.

She will share her knowledge of 31 years marketing experience gained from working initially with blue chip organisations and in the last 17 years with small and medium sized businesses.

Dee has extensive experience in new product development and marketing strategy, with a track record of planning and delivering exceptional campaigns on a shoestring budget.

Her books include, The 15 Essential Marketing Masterclasses For Your Small Business, The Ultimate Small Business Marketing Book and most recently “The Ultimate Guide to Writing & Marketing a Best Selling Book”

Why you need to avoid marketing black holes and knee jerk tactics that cripple a small business

Hear Dee explain her 4 part smart marketing plan (it’s so simple you can’t fail to succeed unless you don’t take action of course)

Discover her power of three rule that adds seductive spice to your marketing that your prospects can’t ignore (it has aphrodisiac potency)

Listen to Dee explain how she has helped client after client land multi million £/$ contracts when they thought the deal had gone south using specific direct mail strategy, which works like a charm.

Robert Dene salivates as Dee pays homage to a living old school marketing legend who dates back to the TV sitcom mad men era of advertising, if want to take sales copywriting skills up a few notches then find out who this guy is.

In the second half of the show you will get The Ultimate checklist on how to become a successful author with tips and resources galore.

• Never be afraid to step out of your comfort zone.
• Share your knowledge and expertise with a good heart and hold nothing back.

• How to Write Sales Letters that Sell by Drayton Bird
• Powerful Marketing on a Shoestring Budget: For Small Businesses by Dee Blick
• The Ultimate Small Business Marketing Book by Dee Blick

• Web – www.themarketinggym.org
• Twitter – @deeblick
• LinkedIn – https://uk.linkedin.com/in/creativemarketer

Doberman Dan is a 20-year serial entrepreneur and direct response copywriter. He has worked in a variety of niches but his specialty has been the health, fitness and bodybuilding markets.Dan has started and built 3 of his own supplement businesses and sold two of them, enjoying two different bouts of mini-retirement.

He has recently been hired by a $600 million/year company to help them start a brand new supplement division. He has been publishing The Doberman Dan Letter since 2011 and has many of the most successful direct marketers in the world as subscribers.

Dan has written hundreds of successful ads, direct mail packages, websites, e-mail marketing campaigns, feature articles, and newsletters.

His ads and articles have appeared in…

• Entrepreneur
• Investors Business Daily
• Penthouse
• MuscleMag International
• Flex
• Muscle & Fitness
• IronMan
• Muscular Development
• The National Enquirer
• Weekly World News and many others

You will hear some mind boggling anecdotes of his 2 years working alongside one of the greatest direct response copywriters who made Billions of dollars over his life time career, Gary C Halbert AKA The prince of print (This guy’s exploits were made for a Hollywood blockbuster).

Listen-in intently to the show and hear how Dan uses open loop dialogues to create cliff hanger experiences, so you want to know what happens next …this is exactly what top screen writers use in popular soap operas to keep you glued to Your TV.

Hear how Doberman Dan’s persistence lead him to sell every earthly possession he owned to move to Costa Rica so he could observe his mentor and become a world class copywriter mail order specialist in the fitness and body building niche.

Dan explains how hitting rock bottom and becoming homeless after making millions was a blessing in disguise as within four month Dan hit his biggest home run to date, which meant he was earning the equivalent of four years of his police salary every single month in 2004.

• Motion beats meditation
• I’ve seen a lot of success and I’ve seen millions made from wrong decision but I’ve seen nothing good come out of indecision

• http://www.thegaryhalbertletter.com
• Breakthrough Advertising by Eugene M. Schwartz

• Web – www.dobermandan.com
• www.dobermandanletter.com
• Podcast – Off the Chain with Doberman Dan
• Twitter – @dobermandan

In this week’s show you will gain entrepreneurial insights from, Joel Blake an award-winning and passionate Entrepreneur, Business Speaker and CSR Consultant with over 15 years of experience in developing small business owners, and in advising companies on their Corporate Social Responsibility strategies.

Joel is the Founder of leading social impact consultancy www.cultiv8solutions.com and Co-Founder of Biz Britain Finance Ltd, who have helped to launch over 400 new businesses across the UK over the past two years and CEO of The Hot500, the Midlands leading peer mentoring group network for aspiring youth entrepreneurs.

Joel is also the Regional Ambassador for the national Start-Up Britain enterprise campaign and also has a passion for public speaking, with experience of motivating over 4000 people in an arena to delivering inspirational personal development sessions.

• Hear the lesson learned from Joel’s humble upbringing living in a deprived ward of Birmingham from a single parent background, which moulded his vision to bring about change in his community.
• Discover how Joel had an epiphany moment whilst working on minimum wage in soul destroying factory job and how he took action to make a difference in his personal career.
• Why it’s essential to build a business that is aligned to your propose so you don’t self designate Like an incendiary device, blow up your business and kill every meaningful relationship in your life unwittingly.
• Listen to Joel explain his biggest business FAILURE and how his 4 year son snapped him out of his “pity party zombie state”, which allowed him to bounce back bigger and stronger
• Joel explains why technology is pivotal for scaling your business and how it has helped one of his companies support over 400 companies UK wide without the need for office space.
• Find out how Joel got to rub shoulders with the likes of Billionaire Tom Hunter and spend an unforgettable evening in prestigious Mayfair hotel.

“Never forget where you come from because that makes you who you are but never forget where you going because that’s who you going to be…”

• Slight edge by J Olsen
• Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works by Daniel Priestley

• Web – www.cultiv8solutions.com
• http://thehot500.co.uk
• https://www.bizbritain.org
• Twitter – @joelblakeagp
• LinkedIn – https://uk.linkedin.com/in/joelgrahamblake

In today’s episode Leon fly’s solo and interview’s Juanita Jay Johnson A diva in the area of Digital Content creation, Marketing and advertising.

The silver tongue eloquence and inquisitive questions from Leon puts Juanita at ease to share her interesting story from teen mother of 3 children to accomplished Award winning digital marketer and copywriter.

Juanita now has a professional working relationship with Google whilst helping a legion of small business owners gain more credibility and business with her unique skill set.

• Hear the unusual set of events that led JJ to be flown to Google’s European HQ In Dublin and how she became a Trainer For Google.
• Discover why Google were so impressed with her vision to impact a continent with her brand of content marketing they asked her do a key note speech to over 500 members of staff.
• Listen to the cautionary tale of Juanita biggest business failure why she folded her first company JH Foundations and what she did next.
• Learn Juanita’s “No comprise boomerang rule” that you must never break, otherwise you’re doomed to live a life of entrepreneurial misery.
• Find out why Juanita was dissatisfied in her new Coaching business even though it was making a profit and delivery results and what she did next (required big balls).

“I have everything inside of me to fulfill the vision I can see”

• A Divas Thoughts Volume One: Diva Commandment No 1- Thou Shalt Have Me Time (Diva Commandment Series)
• Clarity: Clear Mind, Better Performance, Bigger Results by Jamie Smart

• Web – www.juanitajayjohnson.com
• Twitter – https://twitter.com/contentjj
• LinkedIn – https://uk.linkedin.com/pub/juanita-jay-johnson/60/5a5/108

Inside today’s show you will hear from “The” Ronnie Bincer “the Hangout helper”, Coach, master Trainer and Google+ hangouts Beta tester – after recently returning from the social media marketing world summit where he was a featured speaker on all things Google hangouts.

Through Ronnie’s free and paid training materials, he actively empowers entrepreneurs to harness technology and apply it to their own industries.

Following his lead, thousands of people worldwide are mastering the use and power of social media, video, broadcast communications, and discoverability online.

Hangouts will help you build trust and establish authority faster than almost any other method.

• Discover the right way to Harness the power of Google + and hangouts to gain influence in the business space you serve… (without being in constant sales mode)
• Ronnie will explains the various types of Hangouts, how they have evolved and how to use them to improve your personal and business visibility online
• Ronnie shares a story of how he got hired by a world renowned video marketing expert for six months because he crushed the search results, using a hangout optimisation strategy he had discovered through testing.
• Ronnie shares 3 of his top 10 apps you can use for marketing purposes to enhance the Live Google Hangout on air Experience.
• The hangout helper explains the behind the scenes process of how to become a featured speaker at the premier Social Media marketing world summit event.
• Listen to the explanation Ronnie gives about the biggest problem with getting to grips with Hangouts and how to overcome It.
• Learn Ronnie’s favourite way to boost productivity when creating public hangout broadcasts that get multiple views on YouTube

• “Made to Stick: Why some ideas take hold and others come unstuck by Chip and Dan Heath”.

• Made to Stick: Why some ideas take hold and others come unstuck by Chip and Dan Heath

• Google+ – https://plus.google.com/+RonnieBincer
• Twitter – https://twitter.com/ronniebincer
• YouTube – https://www.youtube.com/user/VideoLeadsOnline
• LinkedIn – https://www.linkedin.com/in/ronniebincer
• Facebook – https://www.facebook.com/thehangouthelper

In this episode we speak with Geddy Van Elburg from Holland, who is owner of Ion Moon (founded in 2008), she has been working in the Internet Marketing Industry for around 16 years after a career as a textile artist.

Primarily Geddy worked as a search engine specialist (SEO) at an agency called Exxtra. Followed by usability and search engine advertising (SEA), but always with a link towards web analytics.

Geddy studied web analytics at the UBC and became a certified web analyst in 2010. She was a guest lecturer at University Saxion. (Minor Internet Marketing).

In her work she combines persona’s and human behavior with online behavior to enhance conversion rates. As Geddy still does a lot of SEO consultancy, whilst also playing a role as a web analyst. Mostly it depends on the client and whether they have an SEO consultant on board. Her clients use both analytics and Adwords and this is why we have her as our guest today – so we can find out more about this topic.

• Hear how Geddy became a lead certified trainer for Google UK through her involvement in the EU Cookie law, which eventually culminated into her white paper on the same subject. Understanding the paradigm that “there is a season for planting and a season for harvesting”.
• To ensure you have the right customers they need to trust you and act on your advice, if they don’t you will experience a disconnect.
• Hear how when working with new clients, the question “Can we add value” is how she is able to determine whether or not she can achieve a “Win Win” situation for her business and her clients.
• Learn how Geddy attracts customers into her business by working from a key principle, which is can she add value to the lives and the businesses they work with.
• Geddy Explains how she took a client from 25 leads per year to 425 after only a few months through a combined approach with her customers using Adwords and Analytics techniques
• Geddy explains that you are only as good as your last success, always push onto the next success.
• Hear how Geddy directly explains how being in the mind of your target audience is the key to true marketing success, identifying regional trends, accents and culture in order to explode your results.
• Learn that mobile readiness is the way forward and needs to be combined with content in order to grow your business successfully.

• “Keep focus not on what you sell, but to whom you sell. The focus is always on the audience”.

• Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg

• Website – http://ionmoon.nl/
• Twitter – https://twitter.com/geddyvanelburg

In this episode we speak with Becky Walsh, who has been turning the world of self-development on its head for years with her down-to-earth and uniquely funny style. Becky’s teaching effortlessly blends her unique humour, with ground breaking “smack-on-the-forehead” insights that put YOU in control of your own life and business.

Becky is a Hay House author of the book ‘You DO Know – Learning to act on intuition instantly’ as well as five more published books and e-books. Becky is a sought after speaker and has appeared at the world renowned seminar ‘I can do it’. Becky isn’t shy of the media having hosted her on show on LBC 97.3 radio in London, Hay House Radio and is a pundit for BBC Bristol.

Her own TV show ‘Becky’s Life Hacks’ is airing on Made in Bristol channel. Becky also writes for Huffington Post and Psychologies Magazine.

Becky is a leading expert in self-belief which she teaches around the world.

• Hear How Becky sold her house in the UK and moved to San Francisco in the USA to become a psychology student. Where she found her creative intuition which lead to her two published book.
• How you can tell by the sound of a person as to whether they are upbeat – high pitched, Depressed – low pitched, people who are lost are out of tune. You Do Know
• Becky explains how her dyslexia changed her career path for the better and brought out the creative genius in her to become a life coach to actors and actresses
• Why as a small business owner you should listen to Becky’s paradigms on Intuition
• Becky explains how Intuitive ideas lead you to making money by using your Intuition to know that your gut feel is something you should take more notice of. But more importantly that you should use your Heart Intuition, which can guide your notion of creative and heart felt decision making.
• Learn about the two human motivators “Fear & Love”.
• Learn how being an author can mean that as a writer you either write about the world or you create the world through your writing.

• If you’re not loving what you do, try and find something else.
• If its scaring the ba-jesus out of you, it’s because you’re being to independent

• The War of Art by Stephen Prestfield
• I Heart Me – Dr David Hamilton
• You Do Know – Learning to act on intuition instantly by Becky Walsh

• Website – www.beckywalsh.com
• Facebook – https://www.facebook.com/beckywalshstandupintuitive
• Twitter – https://twitter.com/beckywalshcom
• YouTube – https://www.youtube.com/user/BeckyWalshintuition

In this week’s high energy episode we interview Jack Daly an expert in corporate culture who inspires audiences to take action in customer loyalty and personal motivation.

Jack shares his 30+ years of field proven experience from a starting base with CPA firm Arthur Andersen to the CEO level of several national companies. Jack is a proven CEO/Entrepreneur, having built six companies into national firms, two of which he subsequently sold to the Wall Street firms of Solomon Brothers and First Boston.

Here are just a few wisdom bombs that jack will dispense in to your psyche;

• Hear how iron man jack started his first entrepreneurial endeavour at age 12 and was raking in a healthy 70% profit margin recruiting a team of 5 people.
• Discover how at aged 13, he had interviewed over 200 successful entrepreneurs to extract the real secrets for lasting success (He has boiled it down to 4 simple steps).
• Why building the right company culture is the best weapon for success if you’re in a highly competitive market, Jack explains his theory on why companies like Zappo’s are a good company to model.
• Iron man Jack waxes lyrical about the profound lessons he learned in the hard money business. This charts the highs and lows of him and three associates building a company from ground zero to employing 750 employees with a sale value of $43 million in less than 5 years.
• Why jack recommends every entrepreneur should come to Las Vegas, and it’s not to visit the strip or the Mecca of boxing, but to witness first hand a Billion dollar working culture that could revolutionise how you do business.
• You get to hear the remarkable story of how jack uses his hyper growth sales strategies to help two ex career military professionals increase sales by 24,836% and help turn them into a fortune 500 Company, which are ranked No 2.
• Learn why you need to be a disruptive player in your market space or run the risk of becoming a business dinosaur, Jack connects the dots of the major business technology shifts taking place that will turn certain sectors on their heads for ever.

• “Focus precedes success”.

• Hyper Sales Growth: Street-Proven Systems & Processes. How to Grow Quickly & Profitably by Jack Daly
• Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) by Salim Ismail

• Website – www.jackdaly.net
• LinkedIn – linkedin.com/in/jackdaly
• Facebook – facebook.com/pages/Jack-Daly/107134124050
• Twitter – @ironmanjack
• YouTube – youtube.com/user/mrjackdaly

In this episode Rob & Leon bring raw unadulterated Power in the form of our guest Camilita Nuttall. Described by many as a ‘Force of Nature,” Camilita Nuttall is a straight talking International Motivational Key Note Speaker, Executive Business Coach and an Award Winning Performance Sales Business Trainer, on Taking Action to Succeed. She is also an entrepreneur, Property Investor, Author and also runs a Coffee Business with over 7,000 distributors globally.

How the 80’s TV Series “Dallas” filled with money and jewellery drove her to want those riches and become, White, Indian, actually whatever it took to make money.

At 13, Camilita was determined to finish public school knowing that her parents could not afford to buy her study books. So she spent 2 months with her mother in rubbish dumps collecting glass bottles to sell to be able to buy her those books.

Camilita took to helping local charities under a voluntary role to help her community and through a chance meeting and her “direct no-nonsense drive”, she was able to meet with her local Major who set up a meeting with a contact that was able to pay for her to come to England (UK) to study, which was a result of her being pushed by God to ask for his help.

How living on cornflakes most days and no money was squashed by Camilita’s drive and desire.

How Camilita gave up law school in the UK as she found Network Marketing, which had the allure of a path toward being financially free. 16 Hour days, growing a team of over 4000 distributors in 5 countries In 18 months, doing £80-100k sales per month, Camilita had found her financial route. With this new found success this allowed her to travel the world sharing her story to other fellow network marketers. Then as a result she was asked to speak to 14,000 people in the USA at one of their conferences.

Through Property Investing Camilita met her husband, Andrew Nuttall, at a property investor event. This allowed her to begin investing her new found wealth. She then joined another network marketing business taking it to 7000 distributors.

In 2014 she experienced a big lift into Personal Development, when Sharon Lechter quoted Camilita in “Think & Grow Rich for Women”, which she was then re-quoted by JB Hill, Son of Napoleon Hill at one of his key note speeches.

Learn her top down philosophy so you start from the top, not from the bottom up, “Leave the ground for the chickens”.

Her tips to anyone struggling right now;

1. Get into Personal Development
2. Get an accountability partner

Remember – Money is a by-product of giving HUGE value.

• “If it is to be, it is up to me”.
• “A man is not what he was born with, a man is who he makes of himself”.
• “Circumstances does not make the man, it just reveals who he is to himself”.

• Think and Grow Rich for Women by Sharon Lechter
• The Success Principles by Jack Canfield
• Secrets of the Millionaire Mind
• Live Your Dream – Les Brown
• The Bible
• How to Win Friends and Influence People by Dale Carnegie
• The Richest Man in Babylon
• Rich Dad ‘s Guide to Investing by Robert kiyosaki
• Money by Tony Robbins
• Success Magazine
• Fight for your future by Camilita Nuttall out Winter 2015

• Website – http://www.camilitanuttall.com
• LinkedIn – https://uk.linkedin.com/pub/camilita-p-nuttall-speaker-entrepreneur-investor-author/1/37a/944
• Facebook – https://www.facebook.com/camilitanuttall
• Twitter – https://twitter.com/camilitanuttall
• YouTube – https://www.youtube.com/channel/UCaDi2Jy7yZKBf5aMUSk-NCw