Jim welcomes fellow marketing expert Brooks Smothers in a deep discussion all about marketing for small business. Consider this episode your Marketing 101 course for solopreneurs, content creators, or any small business owner. We're taking a deep dive into all the different types of marketing, and which strategies work best for creators, service providers, or any online business.

Learn the importance of developing a marketing strategy, and where to begin. Brooks provides a thorough breakdown defining the difference between branding, advertising, marketing and sales. You'll discover the importance of developing your brand story, and refining your niche, with great examples and tips for getting started. Spoiler alert: Your brand is not your logo.

GUEST BIO: Brooks Smothers grew up in the beautiful Pacific Northwest. He has camped in the American West for as long as he can remember, from backpacking trips, car camping, van life (1978 VW Camper Bus traveled through 37 states and 1 US Territory), a tent trailer and now to a travel trailer — he’s experienced it. He has crisscrossed the United States by road seven different times and all via different routes. Plus, he has traveled and seen all 50 states. Professionally, he is a Social Media Director with a background in graphic design and visual journalism. He understands the importance of branding, and using the power of storytelling in content marketing.

Connect With Brooks:

RV Out West

https://www.rvoutwest.com/

RESOURCES MENTIONED

The Five Whys

https://en.wikipedia.org/wiki/Five_whys

Dot Cards

https://dotcards.net/

How I Built This with Guy Raz

https://www.guyraz.com/

Recommended Reading

Let My People Go Surfing

https://amzn.to/3Vz4Nf8

Zombie Loyalists, Peter Shankman

https://amzn.to/4cz6hw3

Guerrilla Marketing, Jay Conrad Levinson

https://amzn.to/43CMSGk

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THE RV ENTREPRENEUR
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The RV Entrepreneur is presented by RV Life – Tools that Make Camping Simple
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You May Also Like: The RV Life Podcast
https://podcast.rvlife.com/
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