On this special holiday weekend edition of The Upswing, host Jeff Sherman takes a look back at some of his favorite recent conversations — but not before diving into the numbers and importance behind Small Business Saturday and why shopping local matters more than ever.

Then, Jeff revisits standout moments from Milwaukee-area leaders and experts:

Flory Jerez-Villasenor of Northwestern Mutual on finding purpose in finance, giving back, and smart budgeting for the holidays.

Brian Dranzik, Milwaukee Airport Director, on Spirit Airlines’ exit and the continued benefits of flying local.

Emile Williamson, Dietitian at Roundy’s, on the protein craze and what shoppers should know about balancing their diets.

John Wise of Marcus Hotels & Resorts on beverage trends shaping Milwaukee’s hospitality scene.