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Business growth is regarded as a measure of business success. Our How to Grow Your Business podcast explores your options which could:
1. improve your ability to manage change
2. provide a springboard to stay ahead of change and the competition
3. get your team excited about that success
ABC Tip: Explore alternate options to instigate and develop business growth.
Along with valuable input from Anna Steinfest, Dr. Michael Troyer analyzes and offers insight relating to terms such as convergence, tweaking your business model and the outside-in concept. Seek feedback directly from your clients to consider redesigning your business model and culture. Grow your business into an enhanced version of itself with the tips in our ABC Podcast: Lessons in Success, Episode 7: How to Grow Your Business.
Show notes:
What is a blue ocean? How does it differ from a red ocean? Learn about the term 'uncontested marketplace.' Consider who is leaving the marketplace or look at markets that are unserved or declining. Perhaps non-customers are worth approaching to grow your market! Our ABC Podcast Tip of the Week: How to gauge if your legacy product is in need of an upgrade?
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Is your sales team experiencing a lull in closings? The price tag may hold the key! Our ABC Podcast Tip of the Week: Three steps to successful sales!
Why is it a struggle to close a business deal? Discover our 3-step process in a concise episode that goes to the heart of the subject. Find the right balance to bring comfort to your sales process:
1. hone your listening skills and ask targeted questions
2. practice, practice, practice … prepare yourself to heighten your sales comfort level
3. research your customer’s needs and focus on the benefits they seek
ABC Tip: Focus on the benefits your product or service can provide the customer.
In this episode, Dr. Michael Troyer takes the lead by asking sales specialist Anna Steinfest to recap the top three steps of the sales process: Listen, show empathy and bring confidence to the table! Convert your sales into a high success rate with the tips in our ABC Podcast: Lessons in Success, Episode 6: Closing a Deal.
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By delegating, CEOs can make the most of each hour of the workday. Self-assess where to best allocate your time and skillset. Our Podcast Tip of the Week: If employees are leaving work earlier than the CEO, then not enough delegating is going on!
For CEOs, the challenge of delegating is a critical, daily struggle to correctly manage and prepare for corporate and employee growth. Here’s how to find the right balance between doing and leading to growing your business:
1. minimize micromanaging—consider the opportunity cost; allow the workforce to develop & grow
2. identify the work to delegate; ask your team for feedback
3. pinpoint fails (e.g., lack of clarification) and promote communication & training with customized tools, resources, and coaching
CEOs, ask yourselves these questions: Which work should I delegate? How do I learn to delegate effectively? How do I avoid 'just doing it myself'?
Tip: Nurture a motivating workplace environment that tolerates (initial) mistakes and promotes creative approaches.
Dr. Michael Troyer and Anna Steinfest dig deep to reveal how to find the right balance when delegating in the workplace with the goal to grow your business. Helpful solutions are at hand in our ABC Podcast: Lessons in Success, Episode 5: Learning to Delegate.
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Nowadays business owners need diverse hats to perform their responsibilities: an HR hat when hiring and managing employees; a financial hat when projecting revenue; and other hats for working with clients, generating new ideas and navigating legal issues. Every small business owner dreams of getting more work done every single day. Our ABC Podcast Tip of the Week is how to incorporate the productivity tools every business owner needs. Organize productive tools to augment team output!
Productivity tools every business owner needs. Here’s how to:
1. enhance each work-hour yield with time management and project management
2. identify low-cost or free productivity tools to improve team throughput
3. customize to optimize specific tools for a particular team including delegating & communicating
Are these your questions: How does a business achieve this goal? How do you choose the right tools or implement rules to succeed? How do you know which tools are right for your business and the tasks you wish to accomplish?
ABC Tip: Learn how to assign priority to tasks and maintain control while avoiding distractions.
Once again, rely on Dr. Michael Troyer and Anna Steinfest as they review valuable solutions to these strategic ideas and more in our ABC Podcast Lessons in Success, Episode 4: Productivity Tools Every Business Owner Needs.
The real issue in today's marketplace is the sheer number of products and services available as merchandise. To stand out from the crowd, the ability to add value to your product or service is an absolute necessity. Our Podcast Tip of the Week is how to add value to your product or service without adding Cost.
Add Value to Your Product or Service without Adding Cost. Here’s how to:
1. optimize the perceived value of your products/services to stand out from the crowd
2. save money, make money and move your business forward
3. implement careful diction tactics and philanthropic options
Tip: Strategize to add worth without adding cost
Once again, trust Dr. Michael Troyer and Anna Steinfest to provide detailed answers to these key points and more in our ABC Podcast: Lessons in Success, Episode 3: Add Value to Your Product or Service without Adding Cost
Answers to 3 Key Questions for Entrepreneurs starting a new business:
1. What is a Business Plan?
2. Why do I need or want a Business Plan for my small business?
3. What’s the difference between a Strategic Plan and a Business Plan?
Listen and understand as Dr. Michael Troyer and Anna Steinfest provide detailed answers to these key questions and more in our podcast: Lessons in Success, Episode 2. The Role of the Business Plan
Learn more about the expansion of the MPP at the Packers’ webpage packers.com/community/mentor-protege.html. Obtain applications from http://www.affresearch.com/mentor-protege-program/.
Have you ever struggled with the question – the importance of having a mentor or being a mentor? Well, that's exactly what we're going to help you with on this week's show, where you'll learn from our recipient of MVM or most valuable mentor in the Green Bay Packers Mentor Protégé-Program– Dr. Michael Troyer.
From the publisher's feed
Small Business Survival Conversations is the weekly podcast designed to empower entrepreneurs, solopreneurs, and small business owners who are fighting every day to build, grow, and sustain…
Hosted by Anna Steinfest, business strategist, entrepreneur, and founder with decades of experience helping small businesses thrive, this show delivers practical wisdom, mindset fuel, and real-world strategies that small business owners can actually use.
What to Expect Every Week
Monday Morning Motivation
Kickstart your week with a powerful story—drawn from timeless fables, real business lessons, or classic wisdom—paired with three actionable steps you can apply immediately. Each episode is crafted to help you regain focus, protect your momentum, and make better decisions as a small business owner.
These episodes are short, energizing, and packed with practical insight. Think of it as your weekly dose of clarity, courage, and direction.
Occasional Expert Interviews
Throughout the season, Anna welcomes entrepreneurs, industry experts, and community leaders who share their experiences, failures, wins, and lessons learned. Whether you’re looking to scale, pivot, or simply survive another day of running a business, these conversations offer the guidance and encouragement you need.
Who This Podcast Is For
This show is built for:
• Small business owners
• Solopreneurs
• Startup founders
• Women-owned businesses
• Community-based and service-based entrepreneurs
• Anyone navigating growth with limited time, resources, and support
If you’re building a business from the ground up—and learning as you go—you’re in the right place.
Why Listeners Love This Podcast
• Practical, real-world strategies (no fluff)
• Story-driven insights that stick
• Weekly motivation designed specifically for small business owners
• Action steps in every episode
• Honest conversations about what it really takes to survive and grow
• Encouragement without sugarcoating
Running a small business is not easy — but you don’t have to do it alone.
Subscribe now and start your week with inspiration, direction, and the tools to keep moving forward.
Small Business Survival Conversations
Your journey. Your grit. Your growth.