SMALL BUSINESS TIPS, TOOLS AND FUEL

Customer Journey Mapping is a crucial component to learning how to effectively sell online products and services.  

Your own unique customer journey is the steps your customers go through in your unique business and the emotions they feel during that journey.  

You might have heard the customer journey referred to as a user journey or a service blueprint, but whatever name you use the fundamental concept is always the same.  

In this training, I explain what a Customer Journey Map is and how it's structured. We also talk about the 6 crucial steps that you'll find in most maps which are:  

1. General Interest 

2. Curiosity 

3. Emotional Engagement 

4. Genuine Connection 

5. Offline Conversation 

6. Irresistible Recommendation  

By the end of this training video you will have a clear understanding of what your own unique customer journey map needs to be and how to implement the process into your own business!  Let's dive right in!

How do you know if you have a BORING BRAND?!  I was talking to a new client recently about a freemium that they are creating (because I have been talking a lot about the power of a great freemium lately).

She had followed all the advice and instruction I had given her so the content and flow was on point.  Except.. it just didn’t have the ignition factor that I was looking for.  

So I told her, your work is awesome and I love how much instruction and value you have packed in to this thing.. but you have a problem.  I don’t think the prospect that goes through this freemium is going to get to the end and say “THIS is the coach that I have been looking for.”

And of course, she was a bit surprised and asked WHY NOT?!

So I shared with her 3 things that I’m going to share with you today to help you make sure you’re not building a BORING BRAND.

If these 3 things are missing, your core messaging will be bland and unappealing, even if it’s targeted at the right audience.

(Kind of like cold oatmeal, with no brown sugar or raisins. Ugh. Or pancakes with no syrup.  Or nachos with no cheese.  Who does that?  )

Here’s the list – let’s make sure you’re not building a boring brand. 

Element 1: Dimension

Element 2: Vulnerability

Element 3: Action

Coaching is one of the most transformative services on the planet.

So, why the heck are so many coaches making less than $20,000/year?

These are the 5 things that you are very possibly doing wrong, and these things are blocking your business cash flow. 

Here are the 5 reasons: 

1. You’re selling coaching, not results.

2. You’re selling by the hour or month, not a High-Ticket Offer.

3. You’re uncomfortable with marketing and sales.

4. You have an uninspiring brand.

5. You experience money confusion about helping vs. business.

What is the no money mindset?!  That's when your mindset challenges create blocks in your life that prevent you from attracting clients and earning your cash!!  Mindset challenges? Pretty much every entrepreneur has them.  Mindset challenges? Pretty much every entrepreneur has them.

It’s not enough to say ‘just get over it’ or ‘do it even if you fear or hate it’. Either you’ll procrastinate, or you’ll be ineffective at the actions you need to take.

Actually clearing the mindset challenges from the subconscious is a much better route. Otherwise, they act as a drain on your energy and ability to run your business.

So let’s identify these little monsters, and deal with them.

These are the top 5 signs that your mindset challenges are costing you CASH:

1. You are insecure talking about fees or prices.

2. Online marketing feels confusing and overwhelming.

3. You’re not entirely comfortable with social media, and being visible.

4. Clients sometimes push your boundaries.

5. You’re not making the money you want to make in your business.

Mindset challenges? Pretty much every entrepreneur has them.

It’s not enough to say ‘just get over it’ or ‘do it even if you fear or hate it’. Either you’ll procrastinate, or you’ll be ineffective at the actions you need to take.

Actually clearing the mindset challenges from the subconscious is a much better route. Otherwise, they act as a drain on your energy and ability to run your business.

So let’s identify these little monsters, and deal with them.

These are the top 5 signs that your mindset challenges are costing you:

1. You are insecure talking about fees or prices.

2. Online marketing feels confusing and overwhelming.

3. You’re not entirely comfortable with social media, and being visible.

4. Clients sometimes push your boundaries.

5. You’re not making the money you want to make in your business.

Let's dive in and discuss!

If you are struggling to overcome fear and anxiety, there are 10 things you must know about the situation you face.

IT IS BLOCKING YOU FROM LIVING THE LIFE YOU ARE DESIGNED TO LIVE!  

Quote of the day: "Bravery does not come with the absence of fear.  Rather, bravery is the ability to look fear in the face and say move aside, you're in my way." - Melissa Tumino  

Here are 10 things that are waiting for you on the other side of YOUR FEAR:  

1) Potential That You Never Knew You Had  

2) Strength That You Never Knew You Had  

3) Blessings That Were Waiting on You to ACT  

4) Vision You Would Have Never Realized  

5) Relationships You Would Have Never Acquired  

6) Freedom You Would Have Never Found  

7) Peace That You Never Would Have Thought Possible  

8) Fulfillment You Would Have Never Experienced  

9) Results You Would Have Never Achieved  

10) The life that you want, but would have never found

Strategy or Mindset.. which do you need to put more focus on?  I’ve bounced back and forth on this question with many many client conversations?  Which is more important, strategy or mindset?? Because both are huge components to building a successful business.  But is one more crucial than the other?   

I’ve come to the (not so surprising) conclusion that both are equally essential. *duh* Let’s call it the combo platter.  But the big question is, how do know what you need NOW? If you go for the wrong one in the wrong season or situation, you’ll end up wasting time, wasting money, and being VERY frustrated!  Even with a combo platter, you still eat one thing at a time.  So which is it?  Strategy or mindset?   

I’ve made a checklist to help you know what you need in the moment. This is the same process that I use myself that has been tremendously helpful to guiding me to focus my mindset or my strategy depending on the situation.   As we talk through this checklist, ask yourself the questions associated with each step to help you determine how to move forward in the right frame of mind.

What is it REALLY GOING TO TAKE for you to get to your next level?  Here are 9 things that you absolutely MUST LET GO OF if you want to become the person that your goals are going to require you to be!

Quote of the day: "He who would accomplish little must sacrifice little; he who would achieve much must sacrifice much; he who would attain highly must sacrifice greatly." - Jame Allen

9 Things you must let go of:

Let's dive in!

Opportunities are the crucial stepping stones to the next levels in our careers and business. And we should always focus on keeping an eye out for opportunities and making the most of them when they arrive. 

But often opportunities slip by without us even noticing them, and we are not paying attention to what is causing us to miss them.

In this episode, I share the 5 Primary Reasons why Entrepreneurs and Small Business Owners MISS OPPORTUNITIES

Let's dive in!

What's up Crew!! Listen, I believe all of my content is loaded with value but occasionally there are the episodes that just come out with a higher level of octane than all the rest.  

This is one of those episodes.  

I challenge you to listen with open ears, a clear mind, and a heart ready and willing to receive and be challenged.

Grab your pen and paper.  The original title of this episode was "6 Powerful Quotes that will Significantly Influence Your Life as a Small Business Owner (IF you apply them)"... but it is so much more than that. 

I dare you to listen. Cheers.