In this episode, we sit down with Kurt Ravenwood, Co-Founder and Head of Strategy at Milwaukee-based creative shop SRH. From his roots in Wisconsin to co-founding a 25-person agency that’s helped brands like Diamond Kote Siding and Integrative Therapeutics grow, Kurt shares how strategy, creativity, and a love for media fuel SRH’s unique approach. Kurt unpacks his strategic framework - including the "cogs of marketing effectiveness" and explains why brand building and category entry points are vital for long-term growth. Plus, he shares advice for aspiring strategists and why staying curious and flexible is key in today’s evolving ad world.

Connect with Kurt: https://www.linkedin.com/in/kurt-ravenwood-03a4a834/ 

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