We dive into the rise of “girlhood” as an online identity — why it resonated so deeply, how it became a brand, and what it says about how women are seen (and see themselves). From the internet’s obsession with returning to girlhood to our protectiveness around Taylor Swift, Sabrina Carpenter’s star power, and the lasting imprint of 90s and 2000s pop culture, we unpack how nostalgia, femininity, hyper sexualisation and marketing collided to shape a generation.