Smart Creation

Since 2017, Fashion for Good has been committed to making fashion a force for good. Through its innovation platform, they bring together key players across the entire industry who are committed to powering the future of fashion by testing and scaling ecological and sustainable solutions that are good for both people and the planet. 

Because change also comes from the consumer, Fashion for Good created, in 2018, the Fashion for Good Museum: the world's first museum for sustainable fashion where we can learn where our clothes come from, their impact, and the next innovations that will shape the future of fashion.

In this new episode of the podcast Smart Creation, Kathleen Rademan, Director of the Innovation Platform at Fashion for Good tells us how the platform works, how it is financed, its innovative projects and the particularity of their museum.

CONTENT TO FIND YOUR WAY IN THE EPISODE 

About Kathleen 

00:53 : Kathleen introduces herself and looks back on her journey.

2:02 : Her definition of sustainable fashion.

2:37 : Why she decided to dedicate her life to sustainability after investment banking.

About Fashion for Good

3:30 : What is Fashion for Good? What is the genesis? What is it? What is the vision? 

05:19 : Companies that are part of Fashion for Good

05:49 : How does Fashion for Good manage to get the different fashion players to work together?

6:50 : How they finance themselves. 

7:09 : It looks like there are many initiatives of organization, NGO around this sustainable topic in fashion, what makes you stand out of the crowd? 

8:25 : What si New Cotton and T-REX Project? 

9:52 : Can we really change the world with this kind of initiatives?

11:54 :  What is the north star metric of FFG? How do you measure your improvement?

13:00 : What is the Fashion for Good Museum?

14:33 : What are the keys to educating consumers and visitors?

Fashion Industry 

15:55 : How can the fashion industry accelerate its implementation of Circular Practices?

16:58 : How to get people to consume differently?

18:23 : What makes you feel optimistic? What are the signals in the industry that make you feel optimistic? 

19:17 : Does this kind of practice exist in Asia or the US, or is it typically European?

20:20 : What are the biggest challenges for the next years? 

21:27 : Is there a real will to finance this change?

Quick rapid fire questions answer by one word or one sentence max

22:21 : Where do you look to get inspired? In what other industry? How do you stay ahead of the game?

23:13 : What is the last piece of clothes you bought? 

23:41 : Who is the personality you would like to listen to in this podcast?

KEY LEARNINGS

"I feel optimistic when you have large sums of funding allocated by governments to trial and test innovations, like what we’ve done in the New Cotton Project and T-REX Project."

"I wanted to work in an environment they had a true impact, where I could go to bed at night and knowing that everything I’m doing is making a little difference in the world where we living and in particular for futures generations, that's why I've decided to make this change." 

"We engage all different types of fashion brands as well as manufacturers across the world to introduce them to new innovations that are more sustainable that is convince."

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Après le Nutri-Score, mis en place en 2017 pour faciliter la compréhension des informations nutritionnelles par les consommateurs, le gouvernement français lance l’affichage environnemental, un système permettant aux consommateurs de connaître l’empreinte écologique d’un produit ou d’un service. Étendu à l’industrie textile, il devient obligatoire en 2023, un enjeu de taille pour toute l’industrie, connue pour être l’une des plus polluantes au monde. Pour accompagner ce système, il y a Ecobalyse, un outil d’évaluation environnemental permettant d’estimer rapidement les impacts environnementaux d’un produit à partir de quelques critères simples : poids, composition, lieu d'assemblage, etc.

Dans ce nouvel épisode, Pascal Dagras nous parle de son travail au sein du Ministère de la transition écologique, des enjeux de l’affichage environnemental et d’Ecobalyse, de leurs futurs impacts sur l’industrie de la mode et du vêtement ou encore de la nécessité d’informer les consommateur et de travailler main dans la main avec les marques.

CE QUE VOUS ALLEZ APPRENDRE DANS CET ÉPISODE

00:52 : Pascal Dagras se présente

01:47 : Pascal Dagras revient sur tout son parcours

04:07 : Sa mission au Ministère de la transition écologique

05:10 : Les différents champs d’action du ministère

05:46 : La genèse de ces deux projets : l’affichage environnemental et Ecobalyse

09:12 : Qu’est-ce que l’ADEM ?

13:58 : Avec quels acteurs de l'industrie de la mode et du vêtement ont-ils travaillé  pour décider des règles ?

17:14 : En quoi consiste le projet Ecobalyse ?

22:02 : Comment donner son feedback en tant qu'utilisateur ?

23:27 : Comment calculer concrètement l’impact d’une matière vs une autre ?

27:05 : À partir de quand l’affichage environnemental sera-t-il rendu obligatoire ? Y aura-t-il des sanctions ?

29:04 : À quoi ressemblera l’affichage environnemental ?

30:46 : Comment l’affichage environnemental va-t-il bouleverser la filière ?

34:46 : Quelles seront les obligations des fabricants pour avoir une traçabilité précise et ainsi donner des informations claires aux distributeurs ?

38:17 : Comment cette loi va-t-elle chambouler notre industrie ?

41:28 : Est-ce qu'à terme un produit potentiellement plus pollueur sera davantage taxé ?

43:42 : Quel horizon pour ce changement ? 5 ans ? 10 ans ? 20 ans ? Comment inciter les gens à acheter responsable ?

46:04 : Quels sont les plus grands challenges de ces deux projets ?

48:36 : L'industrie est-elle armée pour ce changement ?

49:59 : Le dernier vêtement qu’il a acheté

51:02 : Où trouve-t-il l’inspiration et comment parvient-il à se ressourcer ?

52:57 : Qui souhaiterait-il entendre dans ce podcast ?

LES APPRENTISSAGES CLÉS

« La France est le premier pays en Europe, peut-être même dans le monde, où il est écrit noir sur blanc dans sa loi qu’un affichage des impacts environnementaux est rendu obligatoire. »

« Cet affichage vise à informer le consommateur : quand il achète un vêtement, il doit être informé de ses impacts et prendre conscience que son tee-shirt n’a pas poussé dans un magasin et qu’il y a derrière lui des usines, des champs de coton, de l’extraction de pétrole, etc. La priorité est d'interpeller le consommateur et de lui faire prendre conscience de l’impact environnemental de son achat. »

« Il y a un marché qui est en train de se structurer et qui sera un facteur clé pour permettre aux marques de se faire accompagner efficacement dans la maîtrise de leur produit. Je ne sais pas si tout le monde est prêt, mais en tout cas je vois une vraie énergie de mobilisation. »

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"Every 25 minutes, the production of synthetic clothing uses the equivalent of an Olympic pool of oil." Here is what we can read on the website of The Woolmark Company. Founded in 1964, The Woolmark Company is considered the world's authority on wool and works alongside Australia's 60,000 wool producers to research, develop and certify Australian wool. Natural, renewable and bio-degradable, this material tends to supplant plastic which has ravaged and polluted our planet for decades because of its degradation into microparticles.

In this new episode of Smart Creation, Damien Pommeret, Regional Manager Western Europe at The Woolmark Company, tells us why plastic is not a sustainable solution, why wool should replace it and how he works to improve profitability and the sustainability of the wool industry by taking into account each of its actors.

CONTENT TO FIND YOUR WAY IN THE EPISODE

About Damien Pommeret

• 00:53 : Damien Pommeret introduce himself and come back to his pathway.
• 1:26 : His definition of sustainable fashion.
• 3:04 : Why after 7 years at IKKS he decided to move to the Woolmark Company.

About The Woolmark Company 

• 5:30 : What is The Woolmark Company? The genesis? The vision?
• 7:07 : His role in The Woolmark Company.
• 10:12 : Why 85% of merinos in the world come from Australia? What is so attractive about Australian wool?
• 14:25 : What are the battles and achievements of The Woolmark Company as ONG and lobby? What initiatives are underway?
• 20:19 : Why wool is one of the most sustainable existing materials?
• 23:40 : His opinion on mulesing and the idea that wool production is very resource intensive. 
• 28:35 : Their partnership with Nissan Formula-electric.
• 36:53 : What is the north star metric of The Woolmark Company? How do you measure your improvement?

About the Fashion Industry 

• 38:31 : Is there an NGO similar to The Woolmark Company (for other materials)?
• 41:20 : How the fashion industry can accelerate its sustainable revolution? 
• 43:50 : The signals from the industry that make him optimistic.
• 46:46 : His favorite brands or projects.
• 48:57 : What are the « wrong » good ideas?

Quick questions

• 53:15 : The doors to close in our industry.
• 53:40 : What he watches to stay inspired and how he stays ahead of the game.
• 55:05 : The last piece of clothes he bought.
• 56:02 : Who he would like to listen to in this podcast. 

KEY LEARNINGS

• "Sustainability is a new way to make garments that impacts all the different processes and all the different actors of the supply chain."
• "With The Woolmark Company, we are here to support the industry and all the different actors, first convicting them the right way to go and that’s the only way to go and they are capable of doing this." 
• "We are here to serve the industry all the way from the farm to the retail." 
• "80% of the consumers have no idea what their garment are made of. 80% can not make the right choice because they just don’t know. When you look at your garment composition, everything is done to be confused."

ABOUT

The Woolmark Company : https://www.woolmark.fr/

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/

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"Leather experience, next level" Founded in 1958, the family business Gruppo Mastrotto, specializing in the treatment of bovine hides, is an exception in the world of tanning. Aware of the pollution that their activity can cause, the Italian group is committed to making ecology a priority through multiple actions aimed at reducing the impact of skin treatment on the environment. 

Specialized in the treatment of bovine leather for footwear, leather goods, clothing and even furnishings, Gruppo Mastrotto does not compromise between innovation and tradition and continues to develop ever more innovative projects thanks to its research and experimentation center.

Chiara Mastrotto, daughter of the founder and now president of the group, tells us in this new episode of Smart Creation, the commitment of the Gruppo Mastrotto and the importance of combining quality, research and innovation.   

CONTENT TO FIND YOUR WAY IN THE EPISODE  

• 00:54 : Chiara Mastrotto introduce herself
• 03:09 : Story of Gruppo Mastrotto
• 04:44 : What responsible fashion means to her
• 06:46 : Their sustainability strategy of the last decade
• 08:19 : Certifications of Gruppo Mastrotto
• 10:01 : The results of their sustainability strategy from a social and environmental perspective
• 11:01 : Their biggest challenges for the next years 
• 12:12 : How she approaching the topic of environmental labeling
• 14:11 :  What can do the fashion industry to accelerate the sustainability revolution?
• 15:23 : Her advices to help young designers choose their suppliers
• 16:18 :  Which door of our industry she would like to close
• 16:28 : What she does to stay inspired
• 16:59 : The last piece of clothe she bought 
• 17:16 : The personality she would like to hear in this podcast

KEY LEARNINGS  

• "Gruppo Mastrotto has always been environmentally and socially conscious."
• "We can make a great contribution to the fashion industry because we upcycle product of food industry and we get a long-lasting material."
• "Sustainable fashion means to have a vision, a clear vision for the sustainable development of the fashion industry." 
• "Designers should take a clear position regarding the use of material." 

ABOUT   

Gruppo Mastrotto : https://www.mastrotto.com/fr/  

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/

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"WRÅD is not a brand, it's our call to action" Today, Smart Creation invites Matteo Ward, co-founder and CEO of WRÅD, an innovative project dedicated to change in the fashion industry in all its forms (social, economic, environmental).

From supply to manufacturing methods, including logistics and traceability, every thing in the fashion industry can be changed, redesigned, improved in order to reduce the impact of our clothes on the environment but also respect those who make them.

Through education, innovation, design and consulting, the global crisis is not just a fatality, but an opportunity to change things.

In this episode, Matteo Ward also gives us a highlight on the underside of the fashion industry and the different solutions he is implementing with WRAD to change it in depth.

CONTENT TO FIND YOUR WAY IN THE EPISODE 

0:58 : Matteo presents himself

3:18 : How his time at Abercrombie & Fitch opened his eyes to the fashion industry.

4:00 The Rana Plaza disaster.

5:55 : His commitment after leaving Abercrombie & Fitch.

17:50 : His work as a consultant for brands, companies and manufacturers.

23:36 : Where are we going in term of sustainable fashion?

28:20 : His actions with WRAD.

32:50 : His biggest challenge for years to come.

34:46 : Which fashion brands are going in the right direction?

37:14 : What does he want to close the door to in our industry?

37:39 : What does he look at to get inspired?

38:35 : His book recommendations.

39:41 : What is the last piece of clothes he bought? 

40:18 : Who would he like to listen to in this podcast? 

KEY LEARNINGS 

"I’ve been working from seven years in this industry and nobody ever challenge me to know more about the product, where it came from, who made our clothes : all this things was new."

"I really wanted to understand what was the truth behind the word sustainable fashion."

"In 2015 nobody believed in what we were doing, nobody want to talk about sustainable fashion."

"We don’t know how the world will look like in hundred years, but if we start thinking about it now, we gonna be prepared to future proof."

ABOUT WRÅD

WRÅD : https://www.wradliving.com/about

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

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When it comes to purchasing, there’s no doubt that consumers want to understand what’s behind the product. This topic has made its way, and now finds great key players to act for real shifts. 

At FiberTrace®, Chief Executive Officer Shannon Mercer is acting for traceability all along the supply chain with thoughtful technology. Combining both physical and digital, the platform allows users to map products in real-time, ensuring the tracking of the fibers, from the field to the store. Offering different solutions using blockchain and certified verification, there’s no more reason for the industry to get slow on this revolution. 

In this quest of alignment with oneself, ones values and ethics, Shannon highlights that these shifts are made possible from all sides, pushed by legislation, industry players, services like FibreTrace tools but also, consumers. A tool that cannot be dismissed, when we know that they offer several services, some at zero cost. 

In this episode, Shannon gives an analytical eye on the market and consumer behaviors, and he also shares some case studies on how transparency can shape a business.

CONTENT TO FIND YOUR WAY IN THE EPISODE

2:28 : Shannon presents himself

3:10 : How did FibreTrace® start?

4:04 : His definition of sustainable fashion

4:45 : FibreTrace® activity

4:15 : His definition of traceability

7:54 : The importance of physical traceability

8:50 : His definition of traceability and blockchain and their complementarity 

10:45 : Is he involved in every step of the supply chain?

12:10 : His customers

12:45 : How has traceability evolved in the past years?

13:35 : What is the legal framework?

16:45 : What are the final clients expectations?

19:05 : A case study at FibreTrace®

20:21 : The technology’s cost

21:40 : The future of traceability

22:48 : How long does it take to apply this process?

24:25 : Their challenges in the upcoming years

26:09 : How can the fashion industry accelerate its revolution?

26:25 : Is FibreTrace® exclusive to all parts of the supply chain?

28:40:  The advice he would give to young designers regarding traceability

30:00 What does he want to close the door to in our industry?

30:15 : What does he look at to get inspired?

30:32 : What is the last piece of clothes he bought? 

30:45 : Who would he like to listen to in this podcast?

KEY LEARNINGS

“All brands can take full ownership of their supply chain and therefore the full impact on individual goods. We want to see a world where consumers can pick up a garment and know the impact it will have on the planet. I think that is where traceability starts.”

“Each fiber has a different application and each fiber type has a unique signature.”

“Ensuring you can connect physical traces to digital platforms is the only way of having a full transparent system.”

“Consumers are very much more emotional in their purchasing decisions and this is why we see the demand for transparency from brands playing driven from the market when the changes are occurring.”

Learn more about FibreTrace® :

https://www.fibretrace.io 

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The data era might have its perks to operate a sustainable transition, especially in the fashion and luxury industries. 

At the core of Crystalchain’s activity, information and technology are used in order to drive actions towards a more transparent system. Traceability and CSR manager of the company Augustin Firino Martell opens today’s talk on how to implement blockchain for traceable and transparent solutions. Collecting information from the field to the final product, he’s helping brands and all the actors of the industry to settle a trustworthy system with reliable sources. Criteria such as the environment, animal welfare, social criteria and supply chain are all taken into account to constitute a proof of sustainability for its product, and thus certify an ethical commitment. But this system won’t be possible without the supply chain actors. That is why Augustin is encouraging cooperation and strongly aims to onboard suppliers as changes also come when it’s done in a collective way.

In this episode, Augustin explains how we can identify the issue we want to improve and monitor. We also speak about ESG laws and how governments are acting for this transition. 

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:55 : Augustin presents himself

1:10 : His background

1:55 : His definition of sustainable fashion

3:15 : Introduction of Crystalchain

4:15 : His definition of traceability

8:10 : About blockchain

11:05 : The industries he is working with

13:45 : Augustin gives an application case of his work

20:20 : Going to the field

21:20 : How long does it take to implement this collaboration system?

23:20 : How much does it cost?

23:55 : What are the market expectancies?

16:55 : What’s their biggest challenge in the upcoming year?

17:42 : How can the fashion industry accelerate its sustainable revolution?

18:50 : What are the right indicators regarding certification?

23:25 : How can the fashion industry accelerate its fashion revolution?

26:25 : What are the upcoming regulations to come?

29:15 : Which regulations are taking the lead?

31:32 : About the second life of the product

33:00 : What solutions for the second life of a product?

35:30 : What will traceability look like in the future?

37:10 : Their digital platform to follow up on traceability

40:10 : What can the fashion industry do to accelerate its revolution?

41:58:  What does he want to close the door to in our industry?

43:10 : What does he look at to get inspired?

44:40 : What is the last piece of clothes he bought? 

45:35 : Who would he like to listen to in this podcast?

KEY LEARNINGS

“We see that more and more of the suppliers around the world have the same issues and they are also starting to have a way of providing the information to prove the origin of their materials.”

“We like to go on the field to understand the process and to speak with the actors. One of the key issues is onboarding the actor and getting the actor to imply  people to build the system.”

“You need cooperation with the actors if you want to be quickly successful.”

“Traceability is the basis to be aligned with the regulations.”

Learn more about Crystalchain:

https://crystalchain.io 

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As synthetic waste represents a big issue to the fashion industry, some suppliers seem to work toward new solutions for a more sustainable approach on the end of life of products.

Blair Kanis, president of Cocona Labs presents in this episode the technology 37.5®, an innovative thermoregulator fabric that helps your body stay in its ideal temperature and ideal humidity level. Using active natural minerals, they incorporate it in the yarn at the very beginning of the production process. Composed of recycled polyester fibers, they gave a particular attention to the making of their product, in every step. 

At Cocona Labs, sustainable decisions are based on science and data especially on the end of life products outcomes. Indeed, as synthetic fibers products are not easy to recycle, they thought about using an additive in order to make the biodegradability more fluid and natural.

Blair Kanis explains how she works hands in hands with brands, where quality and sustainability go along.

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:54 : Blair presents herself and her company

1:23 : Her definition of sustainability

2:00 : Introduction of her company

3:03 : How does the technology 37.5® work?

5:15 : How is it made?

6:10 : The yarn structure

7:20 : How do they deal with the textile waste issue?

9:24 : How does the biodegradation process work?

10:23 : How do they balance the synthetic end of life challenges with the performance and durability benefits of their product?

11:55 : Their way of working with brands

13:12 : What’s the future of her company?

14:01 : How does she see the future of synthetic textile waste?

16:55 : What’s their biggest challenge in the upcoming year?

17:42 : How can the fashion industry accelerate its sustainable revolution?

18:50 : What are the right indicators regarding certification?

23:25 : How can the fashion industry accelerate its fashion revolution?

21:22 :  What does she want to close the door to in our industry?

21:51 : What does she look at to get inspired?

22:05 : What is the last piece of clothes she bought? 

23:27 : Who would she like to listen to in this podcast?

KEY LEARNINGS

 “We really want to help brands understand that by working with us, they don’t have to choose between quality and sustainability.”

“We spent a lot of time studying the science of what happens in landfills. I think it’s important for brands and other industries to do the same because there’s a lot of components to understand the rate of degradation of textile and what actually happens to it.”

“Using recycled synthetic materials is important at the beginning of the life cycle to reduce reliance on virgin petroleum based products.”

“We are focused on sustainability both on the material side as well as looking at our company’s impacts and adjusting them.”

Learn more about 37.5® technology:

https://thirtysevenfive.com

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/

Hosted on Acast. See acast.com/privacy for more information.

What if fossil-based fabrics were not necessary anymore? Imagine the impact it would have on the planet. At Covation Biomaterials, business manager Hao Ding is acting to make this outcome happen. The company produces bio-based polymers. They’ve developed different products that cover the textile, cosmetic and home industries. Using natural resources like starch and plant-based solutions, the technologies are ticking every box of sustainability, without forgetting high performance and quality characteristics.

If sustainability is at the core of the company’s strategy, it’s because Covation is aiming to engage a conversation with customers, brands, stakeholders and generally, every player related to the supply chain in order to propose an alternative to fossil-fueled polyester fabrics.

In this episode, Hao explains the process, the goals of the company, and his willingness to contribute in a positive way to our industry. You will learn all about the sourcing of the raw materials and certifications.

Sorona, Susterra and Zemea will sound familiar to you after listening to this podcast!

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:58 : Hao presents himself

3:03 : What is his job?

4:00 : Introduction of his company

5:40 : What’s a biopolymer?

8:08 : What's the impact of bio polymers?

10:00 : What does sustainable fashion mean to him

10:55 : Are all their products sustainable?

11:20 : What’s his favorite product?

12:12: Where do they source the raw materials?

13:34 : Why did he dedicate his career to sustainability?

15:00 : The core strategy of Covation biomaterial

17:20 : What are the KPIs is he looking at?

18:45 : The certifications they have

20:30 : Their upcoming goals

21:25 : The biggest challenges for the fashion industry

23:25 : How can the fashion industry accelerate its fashion revolution?

24:50 : What’s his advice to young designers?

28:38 :  What does he want to close the door to in our industry?

28:56 : What does he look at to get inspired?

29:42 : What is the last piece of clothes he bought? 

30:08 : Who would he like to listen to in this podcast?

KEY LEARNINGS

 “If we are able to convince the consumer to use more bio-based solutions, we can actually make a big impact regarding the carbon footprint.”

“The plant stores the carbons in its body. We can turn these carbons into monomers or polymers meaning we don’t depend on the fossil based and we don’t bring extra carbons into the environment anymore. At that point, it is very sustainable.”

“We are committed to continuously improving in terms of social and environmental impact.”

“Try to have a holistic view before you make any decision. Think through each step of the supply chain, and also try to think a bit deeper: what could be the impact?”

Learn more about Covation Biomaterials:

https://covationbio.com 

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/

Hosted on Acast. See acast.com/privacy for more information.

At the essence of our clothes, fibers are the first step towards a sustainable production.

Following the government’s request, Lenzing group has developed for many years fibers made from natural wood in order to reduce water consumption and involve renewable energies. You may already know one of them. Such as Viscose, different fibers have come out using the same process based on cellulosic fibers. 

Sylvia Happel, Head of Business Development in the Europe market at Lenzing believes in the idea that what comes from nature, is by definition something that can go back to it. She explores the great potential of those promising fibers through the lens of innovative technologies, business and market wise as well as circularity stakes.

The Austrian company with an international outreach has lately set up new challenges, such as extending circularity to the post-consumer waste use.

In this episode, Sylvia shares all the perks of cellulosic fibers, giving their properties and the certifications that follow. Far from greenwashing, and truly dedicated to what producing consciously means, Lenzing also shows a great example of what political decisions can involve in the fashion industry.

CONTENT TO FIND YOUR WAY IN THE EPISODE

0:57 : Sylvia presents herself and the company

4:15 : What does sustainable mean to her?

6:20 : The certifications they use

7:58 : Are all their products sustainable?

9:05 : What's the difference between those fibers?

12:13 : Her favorite fiber

12:58 : What makes Lenzing stand out from the others?

14:34 : Why did they invest that early in sustainability?

16:15: How can the fashion industry accelerate its transition?

17:40 : How can we avoid greenwashing?

20:20 : The cost of sustainable fibers

21:18 : What’s her advice regarding sustainable fibers?

22:30 : What are the KPI’s she’s looking at?

23:40 : The future of their company

26:13 : Is she optimistic regarding the times we are living in?

27:42 : How to convince customers to buy sustainable clothes?

30:20 : What does she want to close the door to in our industry?

30:28 : What does she look at to get inspired?

31:28 : What is the last piece of clothes she bought? 

31:45: Who would she like to listen to in this podcast?

KEY LEARNINGS

 «Circularity is very important, it means for our fibers that they come from nature and they go back to nature. All our fibers are compostable.»

«People working at Lenzing believe in what they are doing, they do what they are saying, they are trustful.»

«Most people are not doing greenwashing on purpose, it’s just a lack of knowledge.»

«Post-consumer waste can be anything, any blend and dyed stuff with different finishes. Our goal is to reach 50% post-consumer waste.»

Learn more about Lenzing 

Lenzing: https://www.lenzing.com 

TO SUPPORT SMART CREATION THE PODCAST

Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.

To know more about Smart Creation and Première Vision 

https://www.premierevision.com/fr/

Hosted on Acast. See acast.com/privacy for more information.