SmartBox Dental Marketing

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Patient Attraction Episode 1244

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– I’m a business owner like you, and the thought of companies conspiring to drive up my costs makes me see red.

– Here’s what the FTC in February 2018 alleged against the 3 largest dental products distributors in the U.S.

– These companies – Benco, Henry Schein, and Patterson – control some 85 percent of the distribution of dental supplies, equipment, and services.

– The complaint alleges that the 3 companies entered into an agreement to withhold discounts from certain buying groups and to not compete for those groups’ business.

– Those groups were composed of solo and small group practices.

– Without those discounts, those practices wound up paying more than they would have otherwise … practices like yours, most likely.

– There’s an additional allegation that Benco committed “invitation to collude” by repeatedly inviting Burkhart Dental Supply to join the conspiracy.

– Okay, enough with the news recap.

– Your practices and others like it have been shafted by big business.

– You’ve almost certainly paid more for products, supplies, and equipment than you should have had to.

– For small practices that don’t have great margins, those higher costs can be a big deal.

– Almost all dental practices advertise low prices, insurance acceptance, and discounts.

– And since almost all practices in a market do the same, there’s an ongoing price war.

– Price wars are bad for margins.

– High costs are bad for margins.

– Frankly, this is bad business.

– Hopefully, you and other dentists like you will be able to enjoy the discounts you deserve.

– But there’s no question that corporate dentistry and large group practices have advantages of scale that you’ll still struggle to match.

– So, how about we make the whole thing irrelevant?

– No, seriously – when your average case value is much higher, the costs of supplies and equipment is a minor factor in your success.

– The way you get higher average case value is by attracting better dental patients.

– Better patients make up around 30 percent of most markets.

– And they don’t care about low prices or discounts.

– Better patients actually have the discretionary funds and the willingness to pay more for the right dental expert.

– Don’t get thrown by the word “expert” – it doesn’t mean the same to patients as it does to dentists.

– Better patients are looking for a likeable, relatable, and trustworthy dentist to solve their dental problems.

– That’s a very different proposition from price-driven patients.

– Attracting better patients requires an integrated approach to all your online and offline marketing.

– You can’t simply tell prospects that you’re the right dentist for them; you have to show them in your doctor videos, social media, and blog.

– They need to hear it from other patients, too, and that’s known as social proof.

– There’s a lot more that goes into creating and maintaining an integrated approach to attracting better patients.

– It’s a big ask for busy dental practices.

– Dr. Jonathan Gilbart of Hagerstown, Maryland, knows this.

– He said, “I’ve had different companies in the past.

– “They’re good at this, they’re good at that, but they don’t put it all together.

– “I don’t have time to put it all together.

– “I want to focus on my patients and focus on what their needs are.

– “I like to tinker with the stuff, but to be honest, I’m not that great at it.

– “So, I wanted to find a company that could do everything, as far as marketing, for me.

– “I decided to make the leap of faith, and I’m glad that I did because I’ve been very happy with SmartBox …

– “[...]

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Patient Attraction Episode 1244

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, CEO of SmartBox.

– The great thing about a strong economy and low unemployment is that many more people are seeking dental care.

– That’s also the terrible thing about it.

– Dentists all over the country are suddenly swamped with patients.

– They’re drowning in patients, and they describe themselves as roller-skating between operatories trying to keep up.

– I can only imagine what it’s like in multi-dentist practices.

– It probably resembles the Keystone Kops at times.

– But while the patient numbers have soared, average case values haven’t.

– Do the math, and those dentists are working too hard for too long for too little.

– That’s the problem with volume practices.

– Dentists get all those patients because they advertise on low price, insurance, and discounts.

– In return, they get patients who represent low value to the practice.

– And with low prices and discounts, margins are very tight.

– Not only that, but many of those patients are one-offs with no loyalty to the practice.

– So those dentists keep marketing for more, low-value patients.

– It’s possible to make money that way, but it’s hard on the dentist and the staff.

– And it’s not nearly as much money as they could be making with better patients.

– Of course, some dentists like Dr. Michelle Haynes of Highlands Ranch, Colorado, have found the way to see more patients and make more money.

– She said, “Since we’ve been working with SmartBox, we actually have had a 30 percent growth or higher each year …

– “… which is pretty incredible, so we’re thrilled about that.

– “We’re busier than we’ve ever been and more profitable than we’ve ever been.

– “That’s what we want, right?”

– Busier than ever AND more profitable than ever.

– She’s not accomplishing that through margin-slashing, low-price advertising that brings in price shoppers and one-and-dones.

– She’s getting better dental patients thanks to SmartBox – and one heck of a return on her investment.

– Here’s what else she said: “We love getting our reports monthly on just what our return on investment is with SmartBox.

– “We’ve been thrilled to see we average about 20 to 1 return on investment with our marketing dollars spent.

– “It was even as high as 50 to 1, so that has been pretty exciting to see just the growth we’ve been able to accomplish.”

– THAT is how you make money in dentistry.

– Not by working yourself to death on low-value patients.

– Not by running frantically between rooms.

– Not by working too hard for too long for too little.

– Since you’re still watching this podcast, something I’ve said has resonated with you.

– If you’re ready to change your practice from high-volume to high-quality, better patients, here’s how to get started.

– Go to smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll schedule a 25-minute phone call with you at a convenient time.

– The results from that call will allow us to create your completely personalized Patient Attraction Roadmap.

– Your free, no-obligation Roadmap will give you recommendations for thriving in your market.

– Let’s leave the Keystone Kops in the past where they belong.

– You can work less, earn more, and enjoy life again with SmartBox.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1243

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– “Dentist” is consistently ranked as one of the 2 best professions.

– That ranking is based on working conditions, work-life balance, and earning potential, among other factors.

– But if you talk with a lot of dentists like I do, you’d be hard-pressed to believe that dentistry is all that great.

– The dentists I talk with describe themselves as being on roller skates, rushing between rooms trying to keep up with jam-packed schedules.

– They’re doing a huge amount of routine exams, drill and fills, and maybe a crown once in a while.

– They’re staying open longer and even on more days to try to meet the demand.

– And they’re very, very tired.

– To be sure, the  younger dentists are holding up better than their more experienced peers.

– But that kind of schedule is hard on anybody.

– Now, if these dentists were making a lot of money, it might all be worth it.

– But you know what?

– They’re not making anywhere near what they should be for all that hard work.

– Insurance is a big reason why dentists’ average case value isn’t all that great.

– Patients come in looking for only the care that insurance will cover.

– And with dental insurance companies shifting costs to patients, the policies cover less and less.

– I’m sure it’s not news to you that dental insurance reimbursements are dropping.

– And all that insurance billing eats up huge amounts of staff time.

– Beyond insurance, practices are competing for prospects who are basically driven by price and convenience.

– Price wars between dental practices are very common, with one dentist undercutting another’s price only to be undercut by another practice.

– Trying to offer the lowest price cuts margins to the bone.

– So, to sum up what I hear from dentists all over the country – dentists are working too hard for too long for too little.

– Some of them are wearing out, or afraid that they will.

– And they’re bored, which may be the worst part of what’s going on right now.

– The patients they’re seeing require only a fraction of their expertise.

– Those dentists aren’t feeling professionally gratified.

– They just feel like they’re in an endurance contest.

– If any of this resonates with you, it’s time to make some changes.

– Dentistry doesn’t have to be this way, but to make dentistry everything it should be, you’ll need to change your marketing approach.

– You need better dental patients.

– Just ask Dr.  Kevin McMahon of Edgewood, Kentucky.

– He said, “When I saw SmartBox, I said, ‘Hey, that’s cool.

– “‘They do it all.

– “‘They’ll do my website, they’ll do my Google AdWords, they’ll do my organic search, follow up with me, they’ll meet with me.’

– “I liked that aspect of it.

– “I’m being more productive in things that I’m doing.

– “I’m moving toward the larger cases, implants, things like that, and have associates do other work.”

– What SmartBox has helped Dr. McMahon achieve, we can help you achieve.

– If you’re ready to change the model for your practice – from high-volume to high-quality patients – here’s your first step.

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll schedule a 25-minute phone call with you and use the results from that call to create your completely personalized Patient Attraction Roadmap.

– Your free, no-obligation Roadmap will give you recommendations for thriving in your market.

– Use it however you wish – it’s completely free.

– Dentistry shouldn’t be an endurance contest.

– With SmartBox, it won’t be.

– Join me for our next podcast.

[...]

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Patient Attraction Episode 1242

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– When did dentistry stop being fun, and why?

– When did dentists start rushing between operatories seeing way too many routine patients?

– If you feel like you’re on a treadmill going nowhere, you have a lot of company.

– Most dentists these days are working too hard for too long for too little.

– That’s the result of a “me too” marketing approach.

– Dentists tend to market based on low price, specials, discounts, and dental insurance.

– There are a number of problems with that approach.

– One is that it gets you into a price war with your competitors.

– That keeps driving down prices, which shaves your margins to the bone.

– Another problem is that it typically gets you low-value prospects with no loyalty to your practice.

– That keeps you spending more on marketing to replace them.

– Traditional dental practice marketing keeps you working too hard for too long for too little.

– Yeah, that’ll take the fun out of dentistry and keep you running between rooms.

– So, that’s how dentistry arrived at this sad state of affairs.

– How’s it working out for you?

– Hopefully, you’re happy, fulfilled, and optimistic about the future.

– Hopefully, you’re able to work at a relaxed pace and on cases you enjoy.

– Hopefully, you have time and energy for family, friends, and yourself.

– Or are your days pretty much the same old, same old?

– Are your days filled with routine, low-value, and simple cases?

– Are you feeling chained to your practice and wondering how long you’re going to be able to keep going?

– Dentistry is too good a profession to be this bad.

– The way to make dentistry everything it should be is to retarget your practice marketing.

– In almost every market, around 20 to 30 percent of dental prospects just don’t care about what you’re advertising.

– These better prospects aren’t driven by price, insurance, discounts, or specials.

– They’re looking for something different – the right dentist for them.

– Better patients have the ability and willingness to pay more for the dentist they choose.

– As a group, better patients tend to be very loyal to a dental practice.

– Their lifetime value to your practice is many times what you get from price shoppers and one-and-dones.

– With better patients in your chairs, you can work less, earn more, and enjoy life.

– Dr. David Porter of Gillette, Wyoming, has a particular goal in mind with his marketing.

– He said, “My expectations are certainly changing often, but really, I want flexibility.

– “If I want to practice less days per week, which I think at some point I will, I believe SmartBox is going to be able to help me do that.

– “If it’s to bring on some type of an associate, I think that SmartBox is going to be able to help me in that direction as well.

– “It’s really helping me gain control of what I want to do rather than things being dictated to me.”

– Flexibility and choice – those sound like good things for you to have.

– SmartBox will help you get there.

– We provide a steady stream of better patients so our doctors can focusing on doing the dentistry.

– And SmartBox dentists can do a lot more of the cases they really enjoy.

– That sounds a lot like freedom, and as Dr. Abernathy pointed out, that’s what you should be working toward.

– Get started by visiting smartboxdentalmarketing.com.

– Reserve your free, no-obligation Practice Discovery Session.

– We’ll conduct a 25-minute phone call with you and take the results from that call to create your completely personalized Patient Attraction Roadmap.

– Your free, no-obligation Roadmap wil[...]

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Patient Attraction Episode 1241

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, CEO of SmartBox.

– Dentistry has turned into a numbers game for the vast majority of dentists.

– It’s become more about how many patients you see than about how much you make from each visit.

– Numbers games are fine for machines.

– Automated factories can crank out vast numbers of widgets.

– But you’re not a robot, you’re a flesh-and-blood human being.

– Most of your working parts can’t be replaced.

– And bending over the chair hour after hour can take a heavy toll on your back and neck.

– Not to mention that routine cases are boring and use a fraction of your talents.

– I’m not running down routine dental care.

– But it’s about like hiring a Nobel Laureate to write limericks.

– Dentistry should be more than an unending daily grind.

– Some dentists have found the way to make dentistry everything it’s supposed to be.

– One of those dentists is Dr. Ron Receveur of New Albany, Indiana.

– By way of full disclosure, he’s a SmartBox client and my dad.

– Ron had a general practice for many years, but he got tired of the daily grind.

– He spent considerable time and money to find the right ways to make the transformation from routine dental practice to specialty practice.

– He has an associate who handles the general practice side of things, but Ron only works 3 days a week.

– And he handles only the cases he loves to do – dental implants and consultations.

– The practice increased its collections from $1.8 million to $3.4 million in just 4 years.

– He can’t wait to get into the office  on workdays, and he’s usually done by 3 p.m.

– How does that compare with your workweek?

– Now, you might think that Ron is a special case, and that’s right to some extent.

– But he’s decided to share the secrets of how he became the relaxed, happy, fulfilled dentist he is today.

– In conjunction with SmartBox, Ron presented his first Dental Practice Transformation Seminar in May in Louisville, Kentucky.

– The event was more than a success – it was packed with dentists eager to get out of the dental rat race.

– This wasn’t a one-off event.

– Ron Receveur is presenting his Dental Practice Transformation Seminar again in the fall.

– The details are still being worked out, but I’ll keep you posted.

– The reason for telling you about Dr. Ron is to make this point.

– The path to success on your own terms is getting better dental patients.

– I mentioned that Ron is a SmartBox client.

– Here’s what he had to say about working with us.

– “The number of visits to my website is down during the time that I’m collecting a lot more money …

– “… so we’ve extrapolated that information from more visits, less money to less visits, higher-quality patient, more collections. It’s working.”

– Whether you transform your practice into something resembling Ron’s or just want to do more of the cases you love, you need better dental patients.

– SmartBox provides a steady stream of better patients to our dentists.

– They get to focus on actually doing the dentistry rather than riding herd on their practice marketing.

– It’s a success formula that has helped more than 550 dentists on 3 continents succeed on their own terms.

– Your path off the dental rat race runs through SmartBox.

– Get started by visiting smartboxdentalmarketing.com.

– Reserving your free, no-obligation Practice Discovery Session.

– We’ll conduct a 25-minute phone call with you and take the results from that call to create your completely personalized Patient Attraction Roadmap.

– The free, no-obligation Roadmap will give you recommendations for thriving in your market.

– U[...]

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Patient Attraction Episode 1240

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– There are more dentists practicing now than at any other time in U.S. history.

– Given that there are numerous areas of unmet need, this next statement might sound strange.

– But dental practices are a glut on the market.

– No, seriously – the sheer number of private, group, and corporate practices has changed the dynamics of selling a dental practice.

– Back in the day, the number of available practices was far lower, so sale prices were much higher.

– Today, it’s common for practices to sell for 70 percent or less of earnings.

– Your $3 million practice is worth maybe $2.1 million at sale.

– That probably isn’t the kind of retirement you planned.

– So if earnings aren’t the key to a fulfilling retirement anymore, what is?

– It’s making more money now and investing for your retirement.

– You might be thinking, I’m already slammed with patients and practically on roller skates rushing between rooms.

– How am I supposed to make more money than I’m making now?

– There’s a 2-word answer to that question: better patients.

– Better patients make up at least 20 to 30 percent of almost every market.

– These are prospects who have the discretionary income to pay more for the right dentist.

– They represent much higher lifetime value to your practice than what you’re getting now.

– With better patients, you can work less, earn more, fund your retirement, and enjoy life while you’re getting there.

– Does that sound too good to be true?

– Not according to Dr. Sean Hanson of Salem, Oregon.

– He said, “I will be able to spend more time away from the office, and that’s really my biggest thing.

– “Ultimately, I can go and take a week vacation with my kids and take them to Europe or go somewhere farther away than just California.

– “That is ultimately the goal: that I’m not spending my 40s and 50s slaving away doing dentistry.”

– Dr. Hanson is positioned to enjoy the day-to-day practice and getting himself set for retirement because he partnered with SmartBox.

– SmartBox provides a steady stream of better patients so our dentists can focus on doing the dentistry.

– If you’d like to enjoy life as well as the practice of dentistry while preparing for a very comfortable retirement, here’s your first step.

– Go to smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll conduct a 25-minute phone call with you.

– We’ll take the results from that call to create your completely personalized Patient Attraction Roadmap.

– The free, no-obligation Roadmap will give you recommendations for thriving in spite of the competition in your market.

– It’s yours to use however you wish.

– The time to take action to secure your retirement is now.

– Don’t gamble on selling your practice to fund your retirement.

– Put your practice on a better-patient footing with SmartBox.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1239

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, CEO of SmartBox.

– What’s the first question from your new patient callers?

– Odds are that first question is, “Do you take my insurance?”

– How did dentistry come to this?

– Part of the reason is that wages haven’t kept up with price increases in the industry.

– By one estimate, the costs of dental care have risen twice as fast as inflation.

– Wages following the Great Recession were flat or even decreased.

– So the gap increased between the cost of dental care and patients’ ability to pay.

– Dental insurance fills part of that gap but at a cost to both patients and dental practices.

– How many hours a week does your staff waste dealing with insurance snafus or outright denials?

– How much time do you spend on the phone appealing a denial or correcting an insurance company’s misinformation?

– And what do you get out of accepting dental insurance?

– You get price shoppers and one-and-dones, for the most part.

– You get patients who only want to pay for the care that insurance will cover.

– You get to run between rooms because your schedule is jammed with low-value patients.

– But that’s what you have to do if you’re going to make any money.

– Look, you’re a highly trained, highly skilled doctor of dental surgery or doctor of dental medicine.

– WHY are you living like this?

– Probably because, like most other dentists, you believe this is the way it has to be.

– But it doesn’t have to be this way, and it shouldn’t.

– Let’s change the model.

– In almost every market, there are significant numbers of dental prospects who have the ability and willingness to pay more for the right dentist.

– That number is as high as 30 percent in some markets.

– That’s a huge pool of better dental patients who don’t much care about insurance acceptance or low price.

– Getting a higher number of better patients through your doors can do wonders for your average case value.

– Just ask Mitchel Friedman of Lincroft, New Jersey.

– He had this to say about working with SmartBox:

– “Our case size was $2500 per new patient.

– “Since SmartBox, it has quickly grown to now $3100.”

– And Dr. Thomas Feder of Belleville, Illinois, added this.

– “Our average case value has increased.

– “People are coming in looking for dentures and implants.

– “The practice is now overwhelming our dental lab.”

– What could you do with a 20, 30, or 40 percent bump in your average case value?

– Why, you could work less and earn more than you’re earning now.

– You could quit running from operatory to operatory.

– You could stop the hassle of dealing with insurance companies.

– You could even arrange to have some time away from the practice.

– So, declare your independence from dental insurance.

– SmartBox will help you make that happen.

– We provide a steady stream of better dental patients so our doctors can focus on doing the dentistry.

– Get started by visiting smartboxdentalmarketing.com and reserving your no-cost, no-obligation Practice Discovery Session.

– It’s a 25-minute phone call that results in a completely personalized Patient Attraction Roadmap.

– The free, no-obligation Roadmap will give you recommendations for thriving in spite of the competition in your market.

– Use it however you wish.

– There is a path away from depending on dental insurance, and it runs through SmartBox.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1238

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– I’d like to share something that Dr. Travis Watson of Marietta, Georgia, said:

– “A consistent goal that we have is to continue to have the new patients come in that are high-quality, who are interested in comprehensive dentistry …

– “… and really just want something better for themselves and aren’t just what we call single-tooth type situations.

– “They’re more of the fine cases that we enjoy doing.

– “So that’s always going to be a goal for us as we move forward with a company like SmartBox to help us with that.”

– Think about that for a second.

– Dr. Watson has a goal of getting better patients, patients that aren’t one-and-dones, insurance-driven, or price shopping.

– That’s because he’s figured out that with the right patients, he can earn more while working less.

– What kinds of patients are in your chairs?

– And what kind of average case value are you getting?

– Dentistry was never intended to be a volume-driven profession.

– But that’s what it has evolved into for way too many dentists.

– They’re working too hard for too long for too little because they’re not attracting the right kind of patients.

– Let’s be clear – almost every practice has some relatively low-value patients.

– But there’s a huge difference between having some of those patients and having mostly low-value patients.

– The second scenario is what keeps dentists running frantically between operatories.

– So let’s talk about what it takes to get better patients in your practice.

– If you’re advertising on price, specials, discounts, or insurance, you’re not going to get many high-value patients.

– Someone who’s looking at a full-mouth reconstruction isn’t going to care much about a 5 percent discount for prepayment.

– They’re interested in finding the right dentist for them.

– The right dentist is the one they like, trust, and consider the dental expert to solve their issues.

– It’s nearly impossible to convey all that with traditional dental marketing.

– Convincing a better prospect is a process, not a single event.

– All of your marketing has to work together to gradually persuade prospects that they should choose you.

– That’s particularly true for your online marketing because today’s dental prospects overwhelmingly begin their search for a dentist online.

– Your website, your blog, and your social media have to present a consistent impression of you and your staff.

– Your online patient testimonials have to reinforce that impression.

– Better dental patients want to know 3 things.

– Number 1: Will you understand my dental issues and not judge me?

– Number 2: Can I trust you to take good care of me?

– Number 3: Will choosing you as my dentist make my life better?

– In short, the relationship aspect of choosing a dentist is even more important to better patients than price.

– Most dentists struggle to answer those questions in their marketing.

– And they’re too busy seeing too many patients for not enough money to revamp their marketing.

– That’s where SmartBox comes in.

– SmartBox provides a steady stream of better patients to dentists so they can focus on actually doing the dentistry – but with better patients and much higher case values.

– If you want to make dentistry everything it was always supposed to be, here’s your first step.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– It’s a 25-minute phone call that results in a completely personalized Patient Attraction Roadmap.

– The Roadmap will give you recommendations for thriving in spite of the competition [...]

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Patient Attraction Episode 1237

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– I think that dentistry is too good a profession to settle for less than excellent.

– But I know thousands of dentists who are doing exactly that.

– They work too hard for too long for too little.

– Their earnings aren’t what they should be for their skill level and dedication to their patients.

– And they’re pretty much bored with what they’re doing.

– That once-shiny future isn’t looking so bright.

– But they keep doing what’s not working well enough because they think they have no choice.

– That may be you, and if it is, I’m happy to tell you that you don’t have to settle for less than excellent.

– There’s a proven way to make your dental practice everything you’ve always wanted.

– Just ask Dr. Raleigh Pioch of Salem, Oregon.

– He said, “I thank my lucky stars I discovered the way to break free.

– “For me, my practice is the path to true freedom.

– “I want to be free to live a full life and have the money to do it!

– “And it’s hard to be ‘free’ if you’re stuck behind a chair 24/7.

– “I’m living proof that the strategies WORK.

– “They work so well that they helped me take my practice from $800K to $3.2 million in just 6 years.

– “We couldn’t stop the growth.”

– You’ve probably guessed that Dr. Pioch chose SmartBox to transform his practice.

– I think you’ll agree that Dr. Pioch’s success story is quite remarkable.

– But he’s not the only dentist whose practice has been taken to the next level and beyond by partnering with SmartBox.

– Dr. Thomas Feder of Belleville, Illinois, is experiencing success like he’s never known.

– He told us, “Our average case value has increased.

– “People are coming in looking for dentures and implants.

– “The practice is now overwhelming our dental lab.

– “I’ve never had income like this.”

– And another dentist from Missouri said, “Since we’ve been using SmartBox, we’ve had great success.

– “Last month was 160 leads, which is a great response.

– “The amount of traffic, the bigger cases, the implant cases that we’re getting are 90 percent driven from the website.”

– SmartBox is in the business of helping dentists thrive.

– We provide a steady stream of better patients that represent higher lifetime value to our doctors.

– Dentists who partner with SmartBox get to focus on doing the dentistry rather than overseeing their marketing.

– And that’s what makes them money, after all.

– But just as important, we help them get the patients they want.

– Our doctors don’t have to settle in any respect.

– If you’d like to polish up your practice’s future and make it bright and shiny again, here’s what you should do.

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– You can make your dental practice what you want, and we’ll help make that dream come true.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1236

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, CEO of SmartBox.

– Dentistry generally isn’t a glamorous profession, but it should be a rewarding one.

– And by rewarding, I mean gratifying both personally and financially.

– You’re helping people and you’re even changing lives in some cases.

– You should be paid very well for doing that.

– Are you being paid what you’re worth?

– Or are you saddled with an unending stream of low-value cases?

– Are you getting beaten up by insurance companies and undercut by corporate practices?

– Are you doing work you truly enjoy, or are you settling for what walks in the door?

– Since you’re watching this podcast, I’ll assume you’re looking for more.

– You’re looking to transform your practice and your life.

– You’re looking for better.

– That’s good, because helping dentists get better patients is all SmartBox does.

– Our industry-leading Patient Attraction System® provides a fully integrated approach to both online and offline dental marketing.

– We position you and your practice as the preferred choice for the patients you want to attract.

– Better patients are about 20 to 30 percent of almost all markets.

– They have the resources and willingness to pay more for the right dentist.

– And they’re usually very loyal to the dentist they choose.

– Those better patients are your ticket to the future you want to build.

– That might be a future where you’re opening multiple offices, handling only the cases you love to do, or socking away money for retirement.

– Or it could be having the freedom to take time away from work.

– Dr. Michael Abernathy, founder of Summit Practice Solutions, knows a thing or two about working toward goals.

– He wrote, “If you’re not working towards something that’s going to give you freedom, what in the world are you working towards?

– “I’ll tell you: MORE WORK.

– “There’s a better way.

– “You just need the blueprint to build it.

– “I can say with all confidence that Colin Receveur knows what he’s doing to leverage the internet to help dentists attract better patients.”

– Dr. Abernathy brings up an excellent point – what are you working for?

– I listed some possibilities before, but it wasn’t an exhaustive list.

– Whatever you want in the realm of “better,” you can count on SmartBox to help you get it.

– That’s what we’re doing for Dr. Sean Hanson of Salem, Oregon.

– He said, “I will be able to spend more time away from the office, and that’s really my biggest thing.

– “Not that I don’t like working and not that I don’t like my job …

– “… but if I know that I have good doctors here and good hygienists and good staff members, then if I’m here, I’m just another pair of hands.

– “Ultimately, I can go and take a week vacation with my kids and take them to Europe or go somewhere farther away than just California.

– “That is ultimately the goal: that I’m not spending my 40s and 50s slaving away doing dentistry.”

– If you’re ready to begin realizing your dreams, here’s your first step.

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– The future is waiting, and it will be what you make it.

– Join me for our next podcast.

– Until then, keep moving forward.