SmartBox Dental Marketing

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Patient Attraction Episode 1224

– I’m Colin Receveur.

– Thanks for watching the Patient Attraction Podcast.

– Last year, dental industry pundits identified growth in elective procedures as one of 2018’s opportunities.

– Since the federal government has passed tax reform, higher-income prospects will have even more money to pay for elective dental procedures.

– A significant number of teeth whitening treatments, veneers, implants, and full-mouth reconstructions can do wonders for a practice’s bottom line.

– But first, you have to get those cases.

– However, the other practices in your market will also be trying to attract those prospects.

– What will you do differently in your marketing approach?

– For most dentists, the first thought is to offer a lower price.

– Of course, it’s almost certain that 1 or more practices will undercut your price, which puts you and them into a price war.

– You can bleed away a lot of profit by trying to be the discount dentist.

– But that’s not the only problem with that strategy.

– As a dentist, you likely have a lot more discretionary income than the average person.

– When you go on vacation, are you looking for discount hotels?

– Probably not, because you’re more focused on comfort and amenities.

– You’re interested in having a great experience while you’re on vacation.

– Now, all things being equal, if 2 hotels in the same area offer comparable amenities, you might go for the cheaper one.

– But that’s a secondary consideration.

– Your better prospects with discretionary income aren’t clipping coupons.

– They’re looking for a superior experience.

– A superior outcome is expected regardless of which dentist they choose.

– So, forget price as a motivator.

– You’ll just shoot yourself in the foot.

– Your marketing needs to take a broader approach that makes you the only logical choice for prospects with money to spend.

– To accomplish that, you need to invest heavily in reworking your online presence.

– Too many dentists talk about themselves, their training, and their publications.

– Few prospects understand the difference among postdoctoral training programs.

– Practically none of them will read your papers.

– They really don’t care about you.

– They care about what you can do for them and how you’ll treat them during their experiences in your practice.

– So, you’ll probably have to rework your website copy and your social media to emphasize the benefits of choosing you and your staff.

– The same goes for your email marketing newsletter if you have one, and even your postcard campaigns.

– That’s a time-intensive prospect, and it requires a different mindset to write all that copy to put the patient first.

– Not all dental practices have the bandwidth to handle that huge amount of writing.

– So this is something you might want to outsource.

– Just make sure you choose a provider with a proven track record of attracting better patients.

– That way, you can reposition your practice to attract prospects with the ability and willingness to pay more for the right dentist … while you continue to focus on making money.

– SmartBox works with dentists on 3 continents to help them succeed on their own terms.

– We provide a steady stream of more and better new patients so our doctors can focus on doing the dentistry.

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– There’s money to be made on elective cases, and if you’re not properly positioned, someone else will be making it.

– Join [...]

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Patient Attraction Episode 1222

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur.

– It’s easy to get distracted by the antics of the stock market.

– The roller-coaster ride that began in January took a lot of people’s eyes off the fundamentals.

– There’s almost universal agreement that everything looks good for the economy.

– Taxes are down, wages are up, and we’re experiencing a very healthy growth rate.

– The one worry continues to be inflation, and that is something to keep an eye on.

– When everything becomes more expensive, dental care often gets bumped down the list for consumers.

– But overall, this is the time when dental practices should be raking it in.

– There are a few things that can get in the way of that.

– One is the overall level of competition, which is at an all-time high.

– More new dentists are graduating, new practices are opening, practices are being sold, and corporate practices are springing up in more markets.

– It’s easy for one doctor’s advertising to get lost in the shuffle.

– That’s especially true if what they’re offering is the same as everyone else – low price, discounts, and insurance acceptance.

– Which brings up the second problem – the dental insurance plans are shifting more of the payment burden to patients.

– Treatment that patients might have accepted in the past may be beyond their ability to pay for now.

– And the third thing is that price advertising doesn’t give prospects a reason to choose you … unless yours is the lowest price, which cuts deep into your margins.

– Dentistry shouldn’t be a commodity business, but low-price advertising sure makes it look that way to prospects.

– If you want to thrive during these boom times, you’ll need to take a different approach.

– You can learn from what the marketing powerhouses have done.

– Apple is a great example.

– It’s hard to say whether Apple’s phones are better than Samsung’s in any meaningful way.

– But Apple has done a great job selling the experience and the status of owning an iPhone.

– They might have hit a wall by trying to sell a thousand-dollar pocket computer, the iPhone 10.

– But that’s only because they’re in a commodity business and need huge sales.

– You don’t need huge sales, you just need to keep your chairs full.

– The lesson here is that promoting the experience is the way to go.

– By taking that different approach to marketing your practice, you can set yourself apart from the great mass of dentists.

– Standing out in your market is a key factor in getting more patients and, just as important, better patients.

– That’s the essence of what SmartBox does with its industry-leading Patient Attraction System®.

– We provide systems-based, comprehensive marketing that works 24/7 to produce a steady stream of new patients so our doctors can focus on doing the dentistry.

– Dr. Sean Hanson of Salem, Oregon, is a believer in the power of our Patient Attraction System®.

– He said, “We had probably 20-30 new patients, maybe 40, before SmartBox per month.

– “Last month, we almost hit 70. We were at 69. Before that, our highest total was 57.

– “Definitely, we’ve seen the influx of new patients.

– “The fact that we’re getting 70 new people a month that are still willing to come and see us on a Monday through Thursday type deal –

– “Which I know isn’t ideal for most people – means that we’re doing something right, and you guys are doing something right.

– “Because we’re driving people to our door who want to come in and will make an adjustment to their schedule to come and see us and make it a priority.”

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and [...]

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Patient Attraction Episode 1223

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, founder and CEO of SmartBox.

– In 2017, I became concerned over some macroeconomic trends that had the potential to strongly impact dental practices.

– I wrote The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege to help dentists cope with those trends.

– And it served as a warning that what goes up must come down.

– At this point, it looks like economic expansion is going to continue.

– The economic recovery has turned into an economic boom, but history is a harsh teacher.

– There will be a downturn, so it only makes sense to maximize your profits and put your practice on a sustainable footing while things are good.

– Competing in the same way that the other dental practices in your area, or the specialty practices, compete is not how you make your practice sustainable.

– If you’re spending 5 thousand a month on marketing right now, what will you have to spend when 2, or 5, or 10 other local practices open their doors?

– Long-term sustainability in good times and bad requires a different approach.

– Rise UP! The Keys to Ultimate Dental Practice Success will tell you how to move to the higher ground in your market and keep control of it.

– Because as dentists discovered during the Great Recession, you don’t want to be on the lower ground when the economic flood comes.

– When you own the higher ground, you’ve got a huge number of competitive advantages.

– One of the greatest advantages is that your dependence on dental insurance is reduced.

– Another is that the patients you get will be far more accepting of your case solutions.

– That’s a godsend for dentists who are tired of selling.

– The patients you get on the higher ground tend to be fiercely loyal, which means you won’t have to spend as much on marketing.

– Rise UP! will show you how to move to the higher ground, plant your flag there, patrol your territory, and gather intelligence to keep you firmly in control.

– And I’m practically giving the book away for just a couple of bucks shipping and handling.

– I’ve said this many times before on the podcast, but I want all dentists to be successful – whether they work with SmartBox or not.

– Either way, you can’t lose when you order Rise UP!

– You’ll know how to implement this strategy yourself.

– Or you’ll decide that you’d rather focus on doing the dentistry and let SmartBox take care of getting you a steady stream of new patients.

– Here’s how you can get your copy for a lousy 2 bucks.

– Visit ultimatedentalpracticesuccess.com.

– We’ve made it easy to order, and we’ll ship your copy promptly.

– So, seriously, what do you have to lose?

– 2 bucks and some reading time, against the keys to ultimate dental practice success.

– But if you want to position your practice on the higher ground without having to do the work, here’s your other option.

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– We’ll show you how SmartBox provides a steady stream of new patients so you can focus on doing the dentistry.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1221

– I’m Colin Receveur, founder and CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– It’s not an exaggeration to say that a dental practice’s future depends on the quantity and quality of its new patient stream.

– And realistically, a practice needs both kinds of patients:

– A certain number of short-term patients and a good number of long-term patients who represent a much higher lifetime value.

– The vast majority of dentists promote their practices by advertising low price, specials, and insurance acceptance.

– Sure, there’s information on their websites about the services and comfort features they offer, but that’s mostly background information.

– The main thrust, and the major marketing expense, goes toward advertising to bring in new patients right now, or at least soon.

– It’s an approach that works fairly well, except when it doesn’t.

– That’s the way most successful dental practices operate.

– Their success level depends on market demographics and the level of competition they face.

– So there are variables that are pretty much out of their control.

– But what about the really successful practices?

– I’m talking about practices that are on a strong growth trajectory – practices whose bottom lines are consistently fatter month after month.

– And practices whose new patient stream is constantly improving in terms of both quantity and quality.

– Those practices are doing something very different.

– They’ve decided to take a different approach to getting new patients.

– Rather than focusing on price and insurance, they’ve chosen to become the only logical choice for dental prospects.

– Dr. Katie Post in Rochester, Minnesota, is one such dentist.

– She said, “Since 2002 to 2008, my practice was slowly growing.

– “Unfortunately, when you looked at the total collections for the practice, it had been at 2.1 million when I came and slowly had dropped every year.

– “And the year I bought in, it was at 1.8 million.

– “SmartBox has been very instrumental in the growth of our practice going from 250 to 300 to 350 new patients per month …

– “… contributing ideas to us on marketing techniques, helping us evaluate the effectiveness of how much money I’m spending …

– “… and where I should effectively spend that to make it the most effective.”

– Dr. Post brings up a good point.

– You can throw a lot of money away on multi-channel marketing that doesn’t work.

– Research shows that dental patients are very bad at recalling which advertisement motivated them to pick up the phone.

– You might have 4 or 5 marketing channels working, but only 2 are returning enough new patients.

– Practically no dental practices can afford to waste marketing dollars.

– So if you’re not tracking your marketing to determine which channel is giving you the highest return on investment, you’re shooting yourself in the foot.

– SmartBox provides phone tracking for our dentists, like Dr. Post.

– And our team of Call Quality Analysts listens to every recorded phone call every month.

– We know which channels are producing and how well.

– And we can advise dentists when there’s a problem with their front office’s phone technique that’s costing them new patients.

– It’s all part of our industry-leading Patient Attraction System® that’s helping more than 550 dentists on 3 continents get more and better patients.

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– We’ll show you how SmartBox provides a stead[...]

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Patient Attraction Episode 1220

I’m Colin Receveur.

– Thanks for watching the Patient Attraction Podcast.

– Let me reassure you that this isn’t a talk about search engine optimization.

– I could ramble on for hours about long-tail keywords, image optimization, page load times, and a host of other technical stuff.

– But you don’t need to know all that.

– Search engine optimization doesn’t make you any money.

– You make money by seeing patients and solving their dental problems.

– And SEO, as vital as it is, usually has a really big hole in it when it comes to actually getting you new patients.

– Let me explain.

– You might have hired an SEO specialist or company to optimize your website.

– If so, good for you.

– But what did they tell you would happen?

– The odds are that they talked about things like impressions, views, and click-through rates.

– Don’t get me wrong – those are good things, they’re just not enough.

– They’re just a means to an end, and that end has to be putting more new patient butts in your chairs.

– You absolutely need to be seen online, but after that, you have to convert that prospect into an appointed patient.

– Search engine optimization providers typically don’t handle that last step.

– Converting prospects to appointed patients isn’t part of their discipline.

– Don’t get Dr. Ryan Shepherd started on the subject of SEO.

– The Albuquerque, New Mexico, dentist told us, “I’ve done your traditional things.

– “You know – I did the full-page ad, and the phone book, and had a generic website built.

– “I’ve done a Valpak mailer for the first several years that I was in practice, and those things actually worked – then.

– “But that was 10 years ago, and then over a 2-year period, it totally dropped off so that I wasn’t even recouping my investment in it.

– “And I realized that a big change was taking place in how we need to market dental practices.

– “I signed a 1-year contract to work with a company who guaranteed Google reviews and great SEO.

– “It was a total waste – I mean, an absolute waste.

– “I didn’t see any return on my investment whatsoever.

– “In hindsight, I can see why that was the case.

– “And I knew that in order to make a significant stride and a significant change, it was going to have to be something that was a significant investment.”

– What Dr. Shepherd decided to do was partner with a company that does everything to attract and help appoint new patients.

– He became a SmartBox dentist.

– SmartBox is a full-service dental patient attraction firm.

– We provide a steady stream of more and better new patients so our doctors can focus on doing the dentistry.

– Dr. Shepherd knew that his approach needed to change.

– How about you?

– Are you tired of spending every month and not getting enough in return?

– Discover what our industry-leading Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– We’ll show you how SmartBox provides a steady stream of new patients so you can focus on doing the dentistry.

– Dentists who don’t change, and who continue to take a piecemeal approach to attracting new patients, risk the futures of their practices.

– Don’t keep marketing the way you’ve always marketed.

– Go to school on Dr. Shepherd’s experience and check out what SmartBox offers.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1219

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, founder and CEO of SmartBox.

– There are an awful lot of dentists out there who are living month-to-month.

– Not from a paying-the-bills standpoint but based on how many new patients they get.

– Their dental practice “boat” gets tossed up and down depending on how strong the new patient stream is.

– A run of bad months can put tremendous strain on your business.

– It’s a lousy, if traditional, way to run a dental practice.

– For one thing, it’s almost all price driven, which puts you in a race to the bottom.

– Even if you get more patients, your margins are thinner and you’ll earn less.

– It takes really deep pockets to be the low-price leader in dentistry for any length of time.

– And if you have corporate dentistry in your market, forget it.

– You’ll go broke with that approach.

– The chains have deeper pockets and economies of scale that allow them to offer ridiculously low prices.

– And yet, dentists keep taking a monthly or quarterly price-driven advertising approach because it’s what they see their competitors doing.

– This approach is seriously out-of-date because the world, and marketing, have moved on since it was invented.

– Dr. James Kiehl of New Hampshire knows all about price advertising.

– He said, “Some of the advertising I’ve done in the past was more offer-driven, free exam, X-ray kinds of things.

– “When you bring patients in that way, you’re chasing them with the next offer or they’re chasing you for the next offer, all the way down the line.”

– When you think about it, it’s not surprising that dental practice boats tend to spring a leak, over and over again.

– There’s a proven way for you to stop bailing out your boat and get your new patient stream and your practice on an even keel.

– And that’s SmartBox’s industry-leading Patient Attraction System®.

– Dr. Dick Davenport of Laredo, Texas, is a believer.

– He said, “Before we went live with SmartBox, we had 1 practice location.

– “And at that time, we were getting about 20 new patient opportunities a month.

– “Now, 11 months later, we have 2 practice locations, and we’re averaging about 70 to 75 new patient opportunities a month.

– “It’s been a big increase for us, and it’s all due to the targeted marketing that SmartBox has done for us.”

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– We’ll show you how SmartBox provides a steady stream of new patients so you can focus on doing the dentistry.

– Forget about roller-coaster advertising that leaves you bailing frantically to keep your practice afloat.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1218

– I’m Colin Receveur, founder and CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– It’s a given that the level of dental competition varies by market.

– Some practices have 1 main competitor while others may have several, or 10.

– Different practices might enjoy unique advantages, such as location or length of time in the community.

– In a complicated market, trying to overcome other competitors’ advantages is a hard thing to accomplish.

– And going head-to-head against the competition can be very hard on your advertising budget.

– A dominant market position requires a lot of maintenance, so if you’re going to try that approach, you’d better have very deep pockets.

– It’s almost always a mistake for dentists to try to fight their competition where the other practices are strong.

– It’s a waste of time and money that could be used in better ways.

– There’s a way to neutralize an opponent’s marketing strength that basically costs you nothing.

– That’s because it’s a natural by-product of a different approach to attracting patients.

– With an opponent’s strength neutralized, you’re free to move your practice into the success position.

– The success position for a dentist is to become the only logical choice to solve prospects’ dental problems.

– Does that sound like marketing mumbo jumbo?

– It’s not.

– It’s part of a proven approach to attracting more and better dental patients.

– And that approach is SmartBox’s industry-leading Patient Attraction System®.

– You don’t have to take my word for it.

– Here’s what Dr. Raleigh Pioch of Salem, Oregon, has to say.

– He wrote, “The level of competition we have is astronomical.

– “The odds are against us, so I just need you to put everything in my favor.”

– So, did the Patient Attraction System® work for Dr. Pioch?

– In his own words, here’s what happened.

– “I’m living proof that Colin’s strategies WORK.

– “They work so well that they helped me take my practice from $800,000 to $3.2 million in just 6 years.

– “We couldn’t stop the growth.

– “It’s hard not to feel like you’re in the middle of a new patient ‘gold rush.’

– “But I guess that’s exactly what it is!”

– I should note that Dr. Pioch sold his practice for a handsome amount and opened another.

– SmartBox took Dr. Pioch to the dominant position in his market, but we didn’t do it through quick-hit, price-driven advertising.

– We didn’t fight his competition where they were strong.

– We used his website, social media, blog, drip marketing, offline marketing, and much more to position him as the preferred dentist for his market.

– That’s the success position, and he owned it.

– The results speak for themselves.

– SmartBox works with more than 550 dentists on 3 continents.

– We provide a steady stream of new patients so our doctors can focus on doing the dentistry.

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– You can focus on doing the dentistry.

– We’ll keep your chairs filled.

– Put your dental practice in the success position with SmartBox.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1217

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur.

– There are roughly 120,000 practicing dentists in the United States.

– That’s enough to make a decent-size city, like Evansville, Indiana.

– It’s the third-largest city in the state that nobody’s ever heard of, but that’s not the point.

– If you look at the rate of crime, malpractice, and downright stupidity in a city of dentists, it doesn’t paint a pretty picture.

– Just recently, a dentist was convicted for illegally prescribing oxycodone and earned a 15-year prison sentence.

– Another dentist was charged with unprofessional conduct by a state board after the death of a 4-year-old to whom he had administered anesthesia.

– You could look at these as isolated incidents that really don’t have any impact outside the areas in which they occurred.

– You could do that, but you shouldn’t, because a lot of these reports go national.

– Other health professions can shrug off negative reports fairly easily.

– As of 2016, there were over 950,000 licensed physicians in the U.S.

– And even nurse practitioners outnumbered dentists by 2 to 1.

– With that many advanced professionals in one field, the effects of reports of misconduct are watered down.

– But among a smaller group of advanced-degree professionals, the impact of misconduct or criminal activity is larger.

– Dentists who give the profession a black eye poison the well for other dentists.

– That can lead prospects who are on the fence to delay treatment or avoid it altogether.

– But it’s not just the size of the group that matters.

– Dentists as a group aren’t held in the highest regard these days.

– In fact, they’re pretty much regarded as interchangeable.

– Dentists are widely considered to be competent.

– One dentist is as good as another as far as prospects are concerned.

– So there’s no reason to prefer one dentist over another except for price, availability, and insurance acceptance.

– Dentists who want to succeed face a twofold challenge.

– They have to stand out from the great mass of dentists, and they have to build trust with their prospects.

– There’s no better way to accomplish those goals than with SmartBox’s industry-leading Patient Attraction System®.

– Just ask Dr. David Moffet, Consultant, and the originator of The Ultimate Patient Experience.

– He wrote, “Dentistry is all about people and relationships.

– “Colin Receveur and SmartBox know how to attract new patients to your dental office.

– “They are leaders in their field in dentistry.

– “In fact, they are rewriting the way new patient marketing needs to be done!”

– It’s almost impossible to establish trust by using the quick-hit, price-driven marketing that most dentists use.

– SmartBox’s Patient Attraction System® takes in the entire spectrum of marketing, both online and offline.

– We work to establish you as the relatable, likeable, trustworthy, and expert dentist.

– And every aspect of your marketing works together to make you the only logical choice to solve prospects’ dental problems.

– Dr. Moffet was right – we’re rewriting the way new patient marketing needs to be done for dentists on 3 continents.

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– We’ll show you how SmartBox provides a steady stream of new patients so you can focus on doing the dentistry.

– We’ll do that by helping you stand out above other dentists in your market and by building trust with your prospects.

– Join me for [...]

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Patient Attraction Episode 1216

– I’m Colin Receveur, founder and CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– This is going to be a very different kind of podcast.

– I’m going to relay the exact words of some dentists who have chosen to partner with us.

– You see, I can tell you all about how our industry-leading Patient Attraction System helps dentists on 3 continents get more and better patients.

– But this time, I’d rather you hear it directly from doctors who have benefitted from our efforts.

– None of these doctors received any payment or other consideration for appearing on camera.

– So, without further ado, here are SmartBox dentists in their own words.

– Dr. Kevin McMahon of Edgewood, Kentucky, was kind enough to share the following.

– He said, “I’m very happy with SmartBox.

– “It actually puts my marketing on autopilot.

– “That makes it a lot easier for me.

– “It’s something I don’t have to worry about.

– “I’m the owner of the practice here, so I’m managing a bunch of people.

– “If I can take something off my plate like that, that I know is quality, is going to work, that I’m proud of, that makes a big difference for me.

– “I’m staying busier in times that normally, I wouldn’t be busier.

– “I’m being more productive in things that I’m doing.

– “I’m moving toward the larger cases, implants, things like that, and have associates do other work.”

– Thanks, Dr. McMahon.

– I’m a business owner, so I know exactly how it feels to have someone I trust take things off my plate.

– Let’s turn to Dr. Travis Watson in Marietta, Georgia.

– Here’s what he said.

– “We have had tremendous results from working with SmartBox and Colin.

– “It has been fun. The relationships we’ve formed have been great.

– “The favorite things that has kept me excited is the fact that we can monitor the calls coming in, listen to the calls, and really help our front desk grow in terms of verbal skills.

– “Because it’s one thing to get the calls, but you’ve got to convert those calls.

– “That has helped me coach my team a little better.

– “Ever since we’ve been working with SmartBox, which was two and a half years ago, we have seen a tremendous return on our investment.” 

– Thanks, Dr. Watson.

– We really enjoy working with you and your staff.

– Finally, let’s hear from Dr. Thomas Feder in Belleville, Illinois.

– He said, “The last 6 months, 6 to 8 months, have been very exceptional.

– “I’ve had more new patients than I’ve ever had.

– “My income for the year last year was up, and this year, the way it’s going, it’s going to beat that by several percentage points.

– “We’re doing a lot better this year than we did last year, and I was extremely happy with last year.

– “Our average case value has increased.

– “People are coming in looking for dentures and implants.

– “The practice is now overwhelming our dental lab.” 

– I’m happy to say that Dr. Feder is working less, by his choice, and that his retirement plans are back on track.

– So there you have it.

– Three different dentists in different markets with the same outstanding results from partnering with SmartBox.

– I could add many, many more dentists to this list, but let’s cut to the chase.

– If you’re tired of working too hard, for too long, for too little, you need to do something different.

– If your practice growth isn’t at the level you think it should be, even in these great economic times, you need to do something different.

– If you’d like to quit worrying about your marketing and focus on doing the dentistry, you need to do something different.

– Let’s discover together what our Patient Attraction System can do for your practice.

[...]

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Patient Attraction Episode 1215

– I’m Colin Receveur.

– Thanks for watching the Patient Attraction Podcast.

– The U.S. economy looked really good through all of 2016 and 2017.

– That doesn’t mean a correction isn’t coming – it is.

– History teaches that every boom is followed by a contraction.

– But for now, businesspeople in the U.S. are feeling optimistic.

– The thing about economic growth is that it puts more competitors on the playing field.

– The growth in competition can outpace the growth in demand, leaving each business struggling for enough customers.

– Dental practices aren’t immune to this problem.

– Barring something like well-funded universal dental care, there are only so many potential dental prospects in any market.

– If you’re getting paid less for each patient, you’ll need more of them to make any money.

– Okay, enough doom and gloom.

– If you act quickly, you can prevent the ground beneath your dental practice from eroding.

– In fact, you can even grow and thrive in the face of adverse conditions.

– That’s the basis of my upcoming book – Rise UP: The Keys to Ultimate Dental Practice Success.

– When you read this book, you’ll learn how to take the high ground in your market.

– That high ground comes with a lot of advantages, not the least of which is that you’ll make a lot more money.

– And you’ll be able to expand your patient base, even in the face of increased competition.

– Not to mention making dental insurance pretty much irrelevant to your success.

– You’ll also get a wealth of knowledge from SmartBox experts to help you make your practice marketing a new patient delivery machine.

– The book will be available later this month, and I’ll give you ordering information in a later podcast.

– You might be wondering why I’m putting out this book when my previous book, The Four Horsemen of Dentistry, came out just last year.

– The answer is that not all dental practices are the same.

– That’s not just in terms of the services they offer.

– They also differ in the competitive landscape in their markets.

– Some practices dominate because they have relatively little competition.

– Some are successful because they have a great marketing approach and provide a superior patient experience.

– If your practice is successful and you want it to become even more so, my new book is for you.

– What I describe in Rise UP is a strategy that successful and even dominant practices can use to grow even more – no matter why they’re successful.

– Practices that aren’t as successful as they want to be can use this information to safeguard their patient base and grow.

– The economy is moving into a “grow or perish” state of competition.

– Don’t let the ground erode from under your dental practice.

– Follow the Patient Attraction Podcast to learn how to get your copy.

– Join me for our next podcast.

– Until then, keep moving forward.