SmartBox Dental Marketing

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Patient Attraction Episode 1235

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, CEO of SmartBox.

– I know thousands of dentists, and I’m amazed at how few make any effort to stand out.

– I’m also amazed at how many dentists are frustrated by how their practice is going but make no real effort to change.

– You know the saying – if you do what you’ve always done, you’ll get what you’ve always gotten.

– But change seems to be hard for a lot of dentists.

– Even though they’re getting a lot of low case value patients – price shoppers, insurance-driven patients, and one-and-dones – they keep on marketing the same way.

– I don’t know whether that’s you, but if it is, the time has come to forget the traditional dental marketing approach.

– I say that because competition is heating up in almost every market.

– If corporate dentistry isn’t in your market now, it will be.

– If practices in your area haven’t joined a dental service organization yet, some of them will.

– If new dental school graduates haven’t opened new practices in your market, just wait.

– It’s not a case of getting what you’ve always gotten – you’ll get less.

– I don’t mean to sound all doom and gloom, but those are the facts.

– So if there was ever a time to rebel, it’s now.

– But I understand that completely revamping a dental practice’s marketing approach is a lot of work.

– In fact, it may be too much work for the typical busy practice.

– Dr. Ryan Shepherd of Albuquerque, New Mexico, was ready to change, and he chose SmartBox.

– He told us, “After I did one of the webinars, I really felt confident that you guys knew what you were doing.

– “You could take me from point A to point B with virtually no pain on my part and relatively little involvement on my part.

– “And that’s important to me because I don’t have time to become an expert; I’ve gotta be a dentist, I’ve gotta be a business owner.

– “I knew that in order to make a significant stride and a significant change, it was going to have to be something that was a significant investment.

– “I wasn’t shocked in the least when I was told how much this was going to cost.

– “And when I break it down, I think it’s absolutely worth every penny of it.”

– You can succeed on your own terms with SmartBox.

– We take care of providing a steady stream of better patients.

– You’re freed up to focus on doing the dentistry on higher-value patients.

– That means less work, more money, less hassle.

– It even means time away from the practice for most dentists.

– Discover what our industry-leading Patient Attraction System® can do for you.

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– If you have it in you to be a renegade dentist, the future is wide open.

– SmartBox will help you get there.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1234

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– Dentists who own their practices typically wear too many hats.

– They’re juggling personnel issues, practice insurance, supply chain management, marketing, and a host of other things.

– That’s in addition to their diagnostic and treatment responsibilities.

– Is this you?

– If so, did you really think this was what dentistry was going to be like?

– You may have heard the old saying, “When you’re up to your butt in alligators, it’s hard to remember that your original intention was to drain the swamp.”

– That’s a fair description of dental practices for many dentists.

– It means that time away from the practice hardly ever happens.

– In fact, for many dentists, work follows them home.

– That impacts dentists’ family lives and social lives.

– It also increases their overall stress and fatigue.

– That’s a shame because dentistry should be a joy to practice, not a constant, frantic juggling act.

– Dr. Kevin McMahon of Edgewood, Kentucky, knows that “up to your butt” feeling all too well.

– But he found a way to lessen his load.

– He said, “I’m very happy with SmartBox.

– “It actually puts my marketing on autopilot.

– “That makes it a lot easier for me.

– “It’s something I don’t have to worry about.

– “I’m the owner of the practice here, so I’m managing a bunch of people.

– “If I can take something off my plate like that – that I know is quality, is going to work, that I’m proud of – that makes a big difference for me.

– “I can put that to the side and do other things I’ve got to do.”

– What would your life be like if you could devote one hour a month to your marketing?

– Odds are that would free up a huge chunk of time.

– That’s not only possible with SmartBox, it’s the rule for our dentists.

– We take care of providing a steady stream of better patients.

– Our doctors get to focus on actually doing the dentistry, which is what makes them money.

– And since we get them better patients with higher lifetime value to the practice, those dentists don’t have to work as hard.

– As just one example, Dr. McMahon didn’t just lighten his workload, he changed it.

– He told us, “I’m staying busier in times that normally, I wouldn’t be busier.

– “I’m being more productive in things that I’m doing.

– “I’m moving toward the larger cases, implants, things like that, and have associates do other work.”

– And with associates to handle the day-to-day dentistry, Dr. McMahon is in a much better position to actually enjoy what he does inside the practice and outside.

– Are you ready to start getting better patients and being able to have a life outside the practice?

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– There’s life outside the dental practice, and you owe it to yourself not to miss out.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1232

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, CEO of SmartBox.

– Like you, I’m a small business owner.

– I sacrificed a lot to build this company and make it successful.

– But I reached a point where I said, “I’ve gotta get a life outside work.”

– Now, don’t get me wrong – I still work hard and put in a lot of hours.

– But I make time away from work for family, friends, and just plain fun.

– And my life is a lot richer as a result.

– If you’re just building your practice, you might be putting in those long hours at work.

– But let me ask you this: What are you working for, and working toward?

– Dr. Scott Watterson of Jackson, Michigan, is looking for more life outside the practice.

– “I have 4 kids and a wife and we’re all busy, but sometimes being busy practicing dentistry is not what I want to be busy doing.

– “I coach soccer, I am involved with my kids’ lives, I value my marriage, and we spend a lot of time together, but not enough.

– “And so, at the end of the day, at the end of life, I want to be able to look back and say I spent the time I needed to with those that mattered most.”

– I’m not here to tell you how to live your life.

– But if you, like Dr. Watterson, want more out of life than working too much, I have a suggestion.

– Realign your goals to achieve a better work-life balance.

– That’s easy to say and not always that easy to do.

– But it’s the place to start.

– You’ve been in dentistry for a while now.

– You know that the reality isn’t what you might have thought in dental school.

– For the vast majority of dentists, dentistry is a grind.

– It’s an endless procession of low case value patients with little or no loyalty to your practice.

– For some doctors, it’s running frantically from one operatory to another because of overbooking.

– Whatever happened to actually enjoying what you do?

– Isn’t that a goal worth striving for?

– If you want a life outside of your practice, you need better patients.

– Better patients are loyal to your practice and have the personal resources to pay for the care they want and need.

– You’ll enjoy higher case value, which means you won’t have to schedule patients back-to-back to make as much money or more money.

– Unless you’re in an economically challenged market, those better patients are 20 to 30 percent of your dental prospects.

– You won’t attract them by advertising low price or insurance acceptance.

– In fact, you’ll probably need to revise your marketing, online and offline.

– Or, you can focus on doing the dentistry and retain a dedicated dental marketing firm with a proven record of helping dentists attract better patients.

– That’s SmartBox.

– We’ve helped hundreds of dentists transform their practices by getting them better patients.

– Like Dr. Watterson, they’re in a position to work less and earn more.

– They have the opportunity to enjoy life away from the practice.

– Make dentistry everything it should be.

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– Like I said, I’m not going to try to tell you how to live your life.

– But I do encourage you to have a life outside the dental practice with time for family, friends, and yourself.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1231

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– I’ve been talking with dentists almost every day for years.

– It’s disheartening to hear how many of them have become disillusioned about their profession.

– When they were in dental school, they never saw a future like what they’re experiencing.

– Some never dreamed that they’d be running from operatory to operatory to help patients who want the absolute minimum of care.

– Others never dreamed that they’d constantly be fighting to get enough patients to keep their chairs filled.

– And still others never envisioned dentistry as a cold, hard, endless parade of boredom.

– I firmly believe that dentistry doesn’t have to be unrewarding.

– In fact, I’ve made it my life’s mission to help dentists succeed on their own terms.

– What does “on their own terms” mean?

– It means achieving market domination and multiple locations, if that’s what they want.

– It means making a lot of money, or doing interesting work, or being able to give back.

– It means time away from the practice to enjoy the rest of life.

– It means the kind of retirement they’ve always dreamed about.

– Or it could mean some combination of those – everybody’s different.

– Done right, dentistry is the perfect profession for achieving success.

– Less than 2 percent of dental practices fail within the first 5 years.

– Compare that with the overall business failure rate of 50 percent in the first 5 years and 70 percent within 10 years.

– So if your practice is feeling like a ball and chain, there’s something wrong with your marketing approach.

– Let’s see what might be happening.

– The first thing to look at is who you’re marketing to.

– If you’re advertising low prices and insurance acceptance, you’re getting people without much discretionary income.

– Those people need dental care, of course, but having too many of them in your new patient stream will take a toll on your bottom line.

– And you’ll need to see a lot more of those patients to make any money.

– That’s the dental treadmill, and it flat wears dentists out, physically and emotionally.

– The second thing to look at is how you value your services.

– Keep in mind that your practice provides a patient experience as well as dental treatment.

– A filling is a filling, but how the patient feels when he or she is in your practice makes a difference.

– Look, dentists today are assumed to be competent.

– The difference between dental practices comes down to the entire patient experience, from first contact to appointment to follow-up.

– Emphasize the patient experience in your marketing, as well as the benefits of choosing you to solve patients’ dental problems.

– You’ll attract better patients instead of the one-and-dones and insurance-driven patients you’re getting now.

– You’ll make more money and enjoy your work more.

– I know that completely revamping your marketing is a big ask.

– It’s time-consuming and finicky work, and a lot of dental practices won’t have the bandwidth to do it.

– SmartBox will do it for you, just like we did for this dentist from California.

– He said, “SmartBox will paint you in a light, which is favorable and which patients can relate to.

– “They’ve done all the research from a marketing perspective, they know what buttons patients press in order to get the results they’re looking for.

– “And with their expertise in the dental marketing business, they will actually guide the patients toward your practice.”

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your partic[...]

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Patient Attraction Episode 1230

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, CEO of SmartBox.

– I know thousands of dentists, and far too many of them are in pain.

– Their backs hurt, their necks bother them, and those aches and pains don’t stop at the doors of their practices.

– Chronic pain affects your entire life and the quality of your life.

– And it can lead to you leaving the profession before you’re ready.

– Frankly, dentistry is too good a profession to hurt this much.

– But until and unless there’s some major breakthrough in dental ergonomics, you have to take care of you.

– And self-care as a dentist begins with not spending so many hours in positions that hurt you.

– Sounds like a pipe dream, right?

– I don’t have a better dental chair to offer you.

– What I do have is the proven path to working less while earning more.

– So, you’re probably wondering how much less and how much more?

– How does working 3 days a week while increasing your earnings by 350 percent sound?

– To be fair, the case I just mentioned involved the doctor getting specialized training and an associate to handle the general dentistry side.

– But that doctor spends all his time handling only cases he loves to do.

– And he wakes up in the morning eager to get into the practice … and he’s in his 60s.

– SmartBox works with hundreds of dentists on 3 continents to help them get better patients.

– Better patients are people with the ability and willingness to pay more for the right dentist.

– The lifetime value of better patients is orders of magnitude greater than patients you’re probably getting now.

– Higher value means you can see fewer patients and still make as much as – or more than – you’re making now.

– So, you have a couple of options if you want to quit working so long and so hard.

– You can get specialty training – in implants or cosmetic dentistry, for instance – and hire an associate to do general dentistry.

– Or you can attract better patients with higher case value and work fewer hours each week.

– If you think that can’t happen, here’s the experience of Dr. Ron Receveur of New Albany, Indiana.

– He said, “Actually, the number of visits to my website is down during the time that I’m collecting a lot more money.

– “So we’ve extrapolated that information from more visits, less money to less visits, higher-quality patient, more collections. It’s working.”

– Full disclosure: Ron is my dad, and I’m proud to say that SmartBox has played a role in his amazing success.

– How about a dentist who isn’t related to me?

– Here’s Dr. Travis Watson of Marietta, Georgia.

– He said, “A consistent goal that we have is to continue to have the new patients come in that are high-quality …

– “… who are interested in comprehensive dentistry, and really just want something better for themselves and aren’t just what we call single-tooth type situations.

– “They’re more of the fine cases that we enjoy doing, so that’s always going to be a goal for us as we move forward with a company like SmartBox to help us with that.”

– You should note that Dr. Watson is talking about getting more high-quality patients like the ones he’s getting already.

– You can enjoy the kind of success that Dr. Receveur and Dr. Watson are experiencing.

– It starts with a visit to smartboxdentalmarketing.com to reserve your free, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– Working just 3 days a week isn’t just a pipe dream.

– It can be your reality when you work with SmartBox.

– Your back, your neck, and[...]

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Patient Attraction Episode 1229

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– Let me ask you a question.

– When was the last time you saw an orthopedic surgeon advertising a special offer?

– Never, that’s when.

– Orthopedic surgeons are pretty much an elite group, and they expect to command hefty fees for their work – even for relatively minor procedures.

– That’s not to say that a patient couldn’t price-shop among surgeons, but that hardly ever happens.

– What I’m getting at is that those doctors recognize the value of the services they provide and charge accordingly.

– Now, dentistry isn’t orthopedic surgery, but dentists are also an elite group.

– So why don’t they act like it?

– That’s always puzzled me.

– If you don’t recognize the value of what you do and charge accordingly, you’re selling yourself short.

– If you see yourself as a commodity provider, you’ll earn a lot less than you could.

– In almost any given market, some 20 to 30 percent of dental prospects have the ability and willingness to pay more for the right dentist.

– It’s true that some markets just won’t support premium pricing, so to speak.

– But those are the exceptions rather than the rule.

– The road to better patients and more money begins with you.

– If you’ve been running a volume dental practice, you have to make the decision to evolve.

– That begins with assessing what you offer to patients.

– Not just the services, but also the experience you provide while they’re communicating with or actually inside your practice.

– Better patients are motivated more by the relationship they establish with the practice than by financial concerns.

– Once you’ve zeroed in on the unique value you offer, you need to communicate that in every aspect of your marketing.

– That’s not an easy thing to do for dentists who are used to advertising low price.

– Your website will almost certainly need a rewrite.

– Your social media and blog will need to adopt the new approach.

– And any offline advertising such as newspaper ads or postcard campaigns must include some mention of the advantages of choosing you.

– That applies even if you continue advertising low price for a while longer.

– Like I said, it’s not easy for a volume dental practice to embrace a new marketing approach.

– Everyone in the practice is busy, and there’s not a lot of time for all the writing.

– Not to mention all the planning, search engine optimization, and other work that goes into the new marketing strategy.

– Most dentists will do better to outsource their marketing and focus on their patients.

– That’s what Dr. Jonathan Gilbart of Hagerstown, Maryland, did.

– Here’s what he said.

– “I’ve had different companies in the past.

– “They’re good at this, they’re good at that, but they don’t put it all together.

– “I don’t have time to put it all together.

– “I want to focus on my patients and focus on what their needs are.

– “I like to tinker with the stuff, but to be honest, I’m not that great at it.

– “So, I wanted to find a company that could do everything, as far as marketing, for me.

– “I decided to make the leap of faith, and I’m glad that I did.

– “Because I’ve been very happy with SmartBox and their ability to take all the stuff, put it together, and handle that aspect so I can focus on my patients.”

– SmartBox helps dentists get the patients they want – better patients.

– Our industry-leading Patient Attraction System® positions dentists as the doctor of choice for the patients they want to attract.

– Get started by visiting smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll discu[...]

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Patient Attraction Episode 1228

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, CEO of SmartBox.

– The current state of dental insurance probably isn’t sustainable in the long run.

– Companies like Delta Dental reportedly give lip service to the idea of better patient outcomes.

– But they’re focused much more on shareholder value and C-suite bonuses.

– In many ways, dental insurance has become as much or more of a barrier to care than it is a help.

– Just ask the 1500 Washington state member dentists who filed a vote of no confidence petition with Delta Dental, also known as Washington Dental Service or WDS.

– They’re asking that the WDS board remove the current CEO, Jim Dwyer, who’s scheduled to retire next January.

– Dr. Cynthia Pauley, the current president of the Washington State Dental Association, said, “Under Mr. Dwyer’s tenure, Washington Dental Service …

– “… which should be a key partner with our profession in driving better patient outcomes …

– “… has instead become a barrier and antagonist to the dental profession.”

– Things have been brewing between Delta and its member dentists in Washington for some time, so this shouldn’t come as a surprise.

– Those dentists are fed up with unresponsive, profit-focused dental insurance companies.

– You probably are, too.

– We’re used to seeing dental insurance as just a fact of life, but we forget that the horse and buggy used to be a fact of life.

– Then something better came along, and the horse and buggy became a footnote in history.

– There’s no way to know for sure how dental insurance will evolve.

– But there is a way to make it pretty much irrelevant to your practice’s success.

– And that is to attract patients who really don’t care much about what their dental insurance policy will cover.

– Instead of operating a quantity practice, switch to a quality approach by getting better patients.

– You might be thinking that’s impossible.

– It’s true that making that switch relies in part on your market’s demographics.

– But SmartBox has helped hundreds of dentists make the transition to a “better patient” practice.

– One of those dentists is Dr. James Kiehl of southern New Hampshire.

– He told us, “Some of the advertising I’ve done in the past was more offer-driven, free exam, X-ray kinds of things.

– “When you bring patients in that way, you’re chasing them with the next offer or they’re chasing you for the next offer, all the way down the line.

– “With the Patient Attraction System®, a lot of the new patients already are very knowledgeable about what they’re looking for.

– “Just the other day, I had a patient come in specifically wanting to talk about implants.

– “He had heard us talk about implants and was ready to move forward.

– “That’s been nice to have them come in already pre-educated as to what we do here.

– “Since we’ve implemented our SmartBox Patient Attraction System®, we’re definitely getting the quality patients that I want to see come into my practice.”

– Discover whether you can make dental insurance irrelevant to your practice’s success.

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– You can have less hassle, better dental patients, and more enjoyment from both your profession and life.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1227

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast.

– I talk with dentists from every part of the United States.

– And I hear the horror stories about what happens when corporate dentistry establishes a strong presence in a market.

– Don’t get me wrong – corporate dentistry isn’t necessarily causing dentists to close shop, although it does happen.

– But most dentists find that their revenues take a beating from being undercut by the chains.

– Look, aside from a few billionaires with more money than God, nobody thinks they’re overpaid.

– And dentists work hard for their money.

– Working hard for less doesn’t make sense.

– But it’s going to happen if you try to compete where the dental chains are strong.

– So it’s time to change the playing field to something that favors your team.

– There’s a higher ground in almost every market.

– If your practice is going to thrive in the face of increased competition, you’ve got to move to that higher ground and stake your claim.

– The higher ground is composed of dental patients who wouldn’t be caught dead in a corporate practice.

– Those prospects have the discretionary income to be choosy about the dentist they select.

– They’re not motivated very much by discounts or insurance.

– And as a rule, they’re fiercely loyal to the right dentist.

– They value relationship just as much as they do expertise.

– Corporate dentistry has problems with doctor-patient relationships.

– It’s fairly common for a patient to never see the same dentist twice.

– You won’t be competing against the dental chains if you can refocus your marketing to attract the better prospects in your market.

– Your marketing has to convince them that you’re not only the expert – you’re also likeable, relatable, and trustworthy.

– All your marketing has to convey that message – your website, your blog, your social media, and your offline marketing.

– If you’ve been competing on price, specials, discounts, and insurance, it may be hard to adopt a different marketing mindset.

– But honestly, what’s the alternative in the face of all this competition?

– You can keep working too hard for too little, or you can change.

– But there is a guide to help you make that change.

– I know, because I wrote it and it was just published in April.

– It’s called Rise UP! The Keys to Ultimate Dental Practice Success.

– This book will tell you everything involved in switching from a volume-based practice to a practice based on attracting better patients representing greater case value.

– You’re probably familiar with Dr. David Moffet of the Ultimate Patient Experience.

– He was kind enough to contribute the foreword to this book, and here’s part of what he wrote.

– “I’m excited about this book …

– “… and I’m looking forward to seeing the growth of the dental offices that apply the principles and systems that are explained on the pages inside.

– “This book is a game-changer.

– “Read it once, and then reread it. Then read it again.

– “Highlight it. Write in it. Bend the corners of the pages.

– “But most importantly, use the information inside this book.

– “Put the ideas and concepts into action in your dental office.

– “These ideas are not theories. They are tried and proven.

– “You owe it to yourself and to your family to build the best possible dental office that you can.

– “And you owe it to the people of your community that they find out about you, because you are the best dentist around.”

– Spend of couple of bucks for shipping and handling, and the book is yours.

– Order your copy at UltimateDentalPracticeSuccess.com.

– It’s the best investment you’[...]

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Patient Attraction Episode 1226

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, CEO of SmartBox.

– It’s funny how things turn out.

– I set out years ago to help dentists get more and better patients.

– I’m happy to report that’s succeeded beyond my expectations.

– But I’ve been talking with a lot of dentists recently.

– Know what they’re telling me?

– They say something like, “Colin, I don’t need more patients.

– “I’m practically on roller skates, running between operatories while trying to keep to something like a schedule.

– “I need fewer patients who pay more!”

– I know there are a lot of dentists who would love to have the problem of too many patients.

– And I’ll bet that when they got there, it wouldn’t be long before they’d say they were working too hard.

– And that they didn’t have any time or energy to actually enjoy life.

– I get it: those dentists need better patients.

– Maybe you do, too.

– What are you willing to do differently to get them?

– A general dentistry approach isn’t going to get you there.

– Look, general dentistry is what it is – a stream of relatively low case value patients with the occasional more profitable patient.

– I can’t change that, and neither can you.

– But getting you better patients is well within SmartBox’s wheelhouse …

– … if you’re a dentist who’s willing and able to emphasize more lucrative revenue streams.

– That doesn’t necessarily mean getting rid of the oral hygiene department.

– It doesn’t mean not doing routine exams.

– It does mean that you need to make the decision to no longer work yourself half to death.

– Think it can’t happen?

– One of our SmartBox dentists, with our help, transformed his practice from general dentistry only to a premier implant practice.

– That doctor hired an associate to handle the general dentistry side.

– He works 3 days a week doing only the cases he loves.

– He enjoys going into the practice.

– And in 4 years, the practice has grown from 1.8 million to over 4 million a year.

– SmartBox helped him, and if you’re a dentist who wants to stop skating between operatories, we can help you.

– So, let me ask: Do you want to work less but earn more?

– Do you want to be able to enjoy life outside of the practice?

– Do you want to have the confidence to (gasp) take a few days off once in a while?

– Do you want to be able to spend your time handling the cases you love to do?

– Are you willing to do what’s necessary to emphasize more lucrative revenue streams?

– Then here’s what you need to do.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– Now, let’s be clear – not every dentist who wants to focus on better patients is going to be able to do it.

– You may need additional training or equipment to pursue a more focused area of practice.

– But it’s an investment well worth making if you know you have the better patients to make it pay off.

– Join me for our next podcast.

– Until then, keep moving forward.

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Patient Attraction Episode 1225

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur, founder and CEO of SmartBox.

– According to the ADA, the average retirement age for dentists in 2015 was 68.8, up from 66.1 in 2005.

– The Great Recession certainly had an impact on dentists’ incomes and, by extension, their retirement savings.

– Practice valuations declined, meaning that dentists who were ready to retire couldn’t get the prices they needed for their practices.

– At this point, practice incomes and valuations have largely recovered from the recession.

– If you’re in your 30s or 40s, you still have plenty of time to put your retirement on a firm footing.

– If you’re in your early 50s, you probably have time, barring another recession between now and your retirement age.

– If you’re in your late 50s or 60s, you could have a serious problem.

– Being able to retire as and when you want is one thing.

– What about the years leading up to retirement?

– Do you really want to wear out your back and neck hunching over the chair 35 hours a week?

– Do you enjoy an endless procession of drill-and-fills, routine exams, and one-offs?

– Or would you rather spend your time handling the cases you love to do?

– Dr. Travis Watson of Marietta, Georgia, has been pondering that question, and he has his answer.

– He said, “A consistent goal that we have is to continue to have the new patients come in that are high-quality …

– “… who are interested in comprehensive dentistry, and really just want something better for themselves and aren’t just what we call single-tooth type situations.

– “They’re more of the fine cases that we enjoy doing, so that’s always going to be a goal for us as we move forward with a company like SmartBox to help us with that.”

– Dr. Scott Watterson probably isn’t looking at retirement any time soon, but he’s looking hard at his current quality of life.

– He said, “I have 4 kids and a wife and we’re all busy, but sometimes, being busy practicing dentistry is not what I want to be busy doing.

– “I coach soccer, I am involved with my kids’ lives, I value my marriage, and we spend a lot of time together, but not enough.

– “And so, at the end of the day, at the end of life, I want to be able to look back and say I spent the time I needed to with those that mattered most.”

– So, are you interested in ensuring a very comfortable retirement?

– Or do you want to enjoy life more now?

– If you don’t have a solid plan to accomplish either of those in a reasonable time frame, you’ll need to do something different.

– There’s a reason SmartBox has said that we help dentists get more patients, more profits, and more freedom.

– Our industry-leading Patient Attraction System® provides a steady stream of new patients so our doctors can focus on doing the dentistry.

– And as I discussed in an earlier podcast, the best time to put your practice on a solid footing is while the economy is good.

– Taking action now can give you more time to use as you wish.

– More time to handle the cases you love.

– More time to spend outside the office.

– And the time to prepare for the retirement you deserve.

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session.

– After the session, you’ll receive your free Patient Attraction Roadmap as well.

– The time to act is now … unless you want to work too hard, for too long, for too little.

– Join me for our next podcast.

– Until then, keep moving forward.