Farming has never been more complex. More decisions, more data and less time. Ally Hunter Blair headed to Cereals 2026 to ask farmers a simple question: what does smarter farming actually mean for you? 

This episode explores the vision, the reality and the opportunity. How can tech and data help farmers hit their goals, reduce the load and free up time for what matters most? 

With thanks to featured farmers Rebecca Roper, Ed Horton and Graham Potter. 

With thanks to our sponsor TELUS Agriculture & Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: https://www.telus.com/FarmSmarter 

Meet the Farmers is produced by RuralPod Media, the only specialist rural podcast production agency. 

Please note that this podcast does not constitute advice. Our podcast disclaimer can be found at https://www.ruralpodmedia.co.uk/wp-content/uploads/2024/06/Podcasts-Disclaimer-generic-for-RuralPod-Media-Limited.pdf 

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