Ā When it comes to sales, clients often want us to tell them what they already know before they make their decision.
Ā That's why it is essential for salespeople to understand this human tendency so that their approach can bring about measurable results.
Ā People often want to hear what they already know when deciding to buy because it provides them with a sense of comfort and security.Ā
So how can we leverage off this as salespeople?
Ā Itās quite simple really.
Ā Ask questions and listen!
Ā Stop reading off the Script and start asking your client valuable questions about what they already know about the product you are selling. Ā
Start listening to what you clients wants, what they needs are and what problems they are trying to solve.
Leverage off this. Reinforce what they know.Ā Validate and comfort them.
Ā Good sales people talk, excellent sales people listen.
Ā So if youāre the type of salesperson whoās never letās your client get a word in edgewise.Ā
Give it away now.
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