In this episode, Charlie, Rita and Jose talk about their favourite and least favourite ads from the US Super Bowl. In the Deep Dive segment, the hosts discuss how school marketers can use the Olympic Games to support their own content. The Question of the Week focuses on what the optimum enewsletter subject line length is to maximise opens. In the Rants and Raves segment, the hosts rave about Wesley College's back to school video.

It's that time of year, sports funs – here's MarketingMag's Super Bowl 2020 ad wrap

https://www.marketingmag.com.au/news-c/news-super-bowl-ads-2020/

How brands can get the most out of social at the Tokyo 2020 Olympics

https://www.thedrum.com/opinion/2020/01/24/how-brands-can-get-the-most-out-social-the-tokyo-2020-olympics

What's the best email subject line length?

https://www.wyliecomm.com/2020/01/email-subject-line-length/

Wesley College teachers perform All By Myself in brilliant back to school video

https://www.perthnow.com.au/news/offbeat/wesley-college-teachers-perform-all-by-myself-in-brilliant-back-to-school-video-ng-b881440987z

In this episode, Charlie is joined in the studio by Sebastian Wattam, Marketing and Communications Manager at Kambala School, Sydney. Charlie and Seb start by discussing the dangers of misinformation in schools in light of the Australian bushfire crisis and the role school marketers play. In the Deep Dive segment, they discuss the struggles school marketers face, and simple tips that can make school marketing more efficient and simplified. The Question of the Week looks at social media scheduling tools, and how they can be incorporated while in the Rants and Raves segment, the pair dissect Burger King's latest media stunt, using the new film Joker to poke fun at a certain rival.

Episode links:

Superstar Burnout

Burger King Joker

In this episode, Charlie, Rita and Jenni discuss the recent devastating bushfires hitting Australia's east coast and the role that school marketers play. In the Deep Dive segment, the hosts talk about how school marketers can best prepare for the start of a new year. The Question of the Week focuses on how school marketers can obtain responses from unresponsive teachers. In the Rants and Raves segment, the hosts discuss the 2019 inspirED Brilliance Awards and pick out their favourites.

Episode links:

Back to school — NSW Education Minister says 140 bushfire-hit sites will be safe for students https://www.abc.net.au/news/2020-01-16/nsw-fire-affected-schools-will-be-safe-for-returning-students/11870494

Australia bushfires: towns devastated and lives lost as blazes turn the sky red https://www.theguardian.com/australia-news/2019/dec/31/australia-bushfires-towns-devastated-and-lives-lost-as-blazes-turn-the-sky-red

After the inferno https://www.abc.net.au/news/2020-01-19/australia-bushfire-carnage-from-above/11879534

Looking ahead: Your school marketing plan for the new year https://www.imageseven.com.au/school-marketing-looking-ahead-your-school-marketing-plan-for-the-new-year/

Congratulations to the 2019 InspirED Brilliance Awards winners https://www.inspiredsm.com/2019-brilliance-award-winners

In the final episode of the year, Charlie and Rita talk about the top marketing trends for 2020 – from shoppable posts, virtual and augmented reality, Google Ads and everything in-between. Stay tuned for episode 172 which will be released on 22 January 2020.

Episode links:

Top Marketing Trends for 2020 https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#482d163d13d5

In this episode, Charlie, Rita and Jose talk about the perceptions of private school advertising, internally and externally. In the Deep Dive segment, the hosts discuss the importance of creating and giving your school a soul. The Question of the Week focuses on how school marketers can overcome the challenges of the crazy end of year period. In the Rants and Raves segment, the hosts have some fun with the 2019 Social Media Dictionary, discussing new useful online terms, slang and acronyms.

Episode links:

Private schools splash out on advertising to lure students https://www.theage.com.au/national/victoria/schools-splash-out-on-advertising-to-lure-private-students-20190903-p52nkq.html

Brands need more than a strategy. They need a soul https://musebycl.io/musings/brands-need-more-strategy-they-need-soul

The Social Media Dictionary: 2019 Online Terms, Slang and Acronyms https://www.smperth.com/resources/the-social-media-dictionary-2019-online-terms-slang-and-acronyms/

In this episode, Charlie, Rita and Jose talk about Facebook's new corporate rebrand for their products and services. In the Deep Dive segment, the theme of rebranding continues as the hosts explore, 'How do you know when you need a rebrand?' The Question of the Week focuses on the type of content school marketers should post on Instagram. In the Rants and Raves segment, the hosts discuss BrewDog's recent controversial billboard placement in the UK and what your school can learn from it.

Episode links:

Facebook changes product branding to FACEBOOK https://www.bbc.com/news/business-50300142

12 signs it's time to rebrand your business http://www.ignytebrands.com/12-signs-its-time-to-rebrand-your-business/

ASA investigates BrewDog 'Motherfu' campaign as it faces criticism for appearing near school https://www.thedrum.com/news/2019/11/05/asa-investigates-brewdog-motherfu-campaign-it-faces-criticism-appearing-near-school

In this episode, Charlie, Rita and Jose talk about diversity and unconscious stereotyping in photoshoots, and how to avoid unconscious biases. The hosts are joined by imageseven's copywriting expert, Jenni, who discusses how to master creative writing for schools. The Question of the Week focuses on how to reach your target audience in an era of information overload. In the Rants and Raves segment, the hosts discuss how schools can leverage strong brand assets, using McDonald's blurry billboard ads as an example.

Episode links:

Fair-haired girls to the fore in 'colour-coded school marketing https://www.theage.com.au/national/victoria/fair-haired-girls-to-the-fore-in-colour-coded-school-marketing-20191001-p52wo7.html

McDonald's proves its brand strength with blurry ads https://www.creativebloq.com/news/mcdonalds-proves-its-brand-strength-with-blurry-ads

In this episode, Charlie, Rita and Jose talk about Facebook's decision to hide 'likes' and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the Rants and Raves segment, the hosts discuss the recent battle between Vegemite and Marmite.

Episode links:

Facebook says it is testing removing the number of likes on posts so the platform doesn't 'feel like a competition' https://www.businessinsider.com.au/facebook-likes-remove-competition-2019-9

Headspace survey reveals social media the driving factor that leads to poor mental health in our children https://www.thecourier.com.au/story/6426309/social-media-leading-to-more-mental-ill-health-in-our-kids-headspace/

The science behind hiding likes on Facebook https://www.adnews.com.au/news/the-science-behind-hiding-likes-on-facebook#V8dttSsKKVe6VoOj.99

Mental Health Month shines light on student wellbeing https://www.theeducatoronline.com/k12/news/mental-health-month-shines-light-on-student-wellbeing/267114

Irreverent video-sharing app TikTok is quietly ramping up in Australia https://www.adnews.com.au/news/irreverent-video-sharing-app-tiktok-is-quietly-ramping-up-in-australia#RAiQXjp2p3CGeljY.99

What's making TikTok tick? https://wearesocial.com/au/blog/2019/06/whats-making-tiktok-tick

TikTok revenue and usage Statistics (2019) https://www.businessofapps.com/data/tik-tok-statistics/

Is TikTok safe for kids? https://thecybersafetylady.com.au/2019/02/is-tiktok-safe-for-kids/

The battle between Vegemite and Marmite thickens https://www.adnews.com.au/news/the-battle-between-vegemite-and-marmite-thickens#b3Jk2ifykkmstT1S.99

In this episode, Charlie, Rita and Jose talk about the impact of UK travel brand Thomas Cook entering administration, reminding school marketers of the importance of keeping a brand identity. In the Deep Dive, the hosts have a conversation about cybersecurity and how to appropriately navigate this new digital world. In the Question of the Week, they discuss the key factors to consider when choosing a CMS for your school's new website as well as the pros and cons of each platform. In the Rants and Raves segment, the trio explore the importance of cultural sensitivity when it comes to marketing overseas.

Episode links:

Thomas Cook enters compulsory liquidation as 11th-hour rescue talks fail https://www.thedrum.com/news/2019/09/23/thomas-cook-enters-compulsory-liquidation-11th-hour-rescue-talks-fail

Melbourne Catholic girls school Presentation College Windsor to close in 2020 https://www.abc.net.au/news/2019-07-30/presentation-college-windsor-catholic-girls-school-to-close/11364188

The Great Hack | Official Trailer | Netflix https://www.youtube.com/watch?v=iX8GxLP1FHo

TikTok: Record fine for video sharing app over children's data https://www.bbc.com/news/technology-47396767

FTC ruling sees Musical.ly (TikTok) fined $5.7M for violating children's privacy law, app updated with age gate https://techcrunch.com/2019/02/27/musical-ly-tiktok-fined-5-7m-by-ftc-for-violating-childrens-privacy-laws-will-update-app-with-age-gate/

The Hunting review – an electrically uncomfortable sexual minefield navigated with nuance https://www.theguardian.com/tv-and-radio/2019/aug/01/the-hunting-review-an-electrically-uncomfortable-sexual-minefield-navigated-with-nuance

Importance of social media policies [podcast] https://www.imageseven.com.au/school-marketing-importance-of-social-media-policies-podcast/

Best CMS of 2019 https://www.techradar.com/au/news/best-cms-of-2018

Cultural sensitivity: How to market your brand to other cultures https://www.translatemedia.com/translation-blog/cultural-sensitivity-market-brand-cultures/

In this episode, Charlie, Rita and Jose talk about R U OK? Day and the role school marketers play in promoting mental health conversations in schools. In the Deep Dive segment, the hosts discuss effective use of shopalites and shopalives, and how to generate and execute creative ideas. In the Rants and Raves segment, the group have a conversation about generational marketing and why school marketers need to be in touch with their target demographic.

Episode links:

R U OK? Day https://www.ruok.org.au/education

10 brands using digital to create great in-store experiences https://www.cmo.com.au/article/600758/10-brands-using-tech-create-great-in-store-experiences/

oOh! unveils interactive retail screens with sensory features https://www.cmo.com.au/article/586174/ooh-unveils-interactive-retail-screens-sensory-features/

In Russia, 30 squats will get you a train ticket https://www.wired.com/2013/11/squats-train-ticket/

Gen Zers vs. Millennials: How and why brands must know the difference https://jingdaily.com/gen-zers-vs-millennials-how-and-why-brands-must-know-the-difference/

The ultimate guide to marketing to Gen Z https://www.campaignmonitor.com/resources/infographics/the-ultimate-guide-to-marketing-to-gen-z/

Ikea just made the most boring preroll ads, yet they're totally mesmerizing https://www.adweek.com/creativity/ikea-just-made-the-most-boring-preroll-ads-yet-theyre-totally-mesmerizing/

Fight for territory (Steinlager and Guinness case) https://www.youtube.com/watch?v=XeJwEp66Wno

Episode 149 - Importance of social media policies [podcast] https://www.imageseven.com.au/school-marketing-importance-of-social-media-policies-podcast/